DoYoung Lim Transportation Designer
www. issuu.com/doyoung
818-643-0353 graffiti80@gmail.com
Hyundai Gensis Coupe
Volvo Viking
Kia Shooting Brake
Scion CS
Renault Samsung Guardian
HYUNDAI 2030 Next Gen Genesis Coupe
GENESIS- the begining of the whole world. What is the meaning of GENESIS for Hyundai? It is begining of the first front engin with rear wheel drive car. However, is it what it is all about? NO. It is the begining of “New Things� that never existed before, and here I propose a New Creature for Hyundai.
03
2025 Hyundai Genesis Coupe This is about the journey to find out the most bagic, but the most natural, pure and dynamic form language. Trying to apply new advanced looking texture to create new visual effect.
Genesis - The Origin
5 esis pe
Single CEll Organism
Dynamic and New
Redefine The Origin
Gesturous Stretched Wheel Base
Fluidic Sculpture Surface
In this stage, I concentrate on the character of the form of single cell organisms - Sophistication in Pureness and Simpleness. Plus long and stretched gesture.
Interesting Concave Rear-End
Birth from Single Cell
Theme Study
3
The minimum number that makes surface
Photonic Crystal Structure Interesting Wrapping Surface
Single Cell Orgnism
Theme Developement & Front Variation
Rear view Ideation
Advance Material IT’s the strongest structure with its lightness and shows its origin.
Theme Variation
Ideation Developement
FInal Design Evolution. Evolved into modern and adavanced looking form. Keep the originality which is what the basic theme come from , and added advanced looking detail and graphic. In addition, The final design still communicates with what Hyundai’s design language is heading for.
1/5 Scale Model
2025 Hyundai Genesis Coupe
Origin
Volvo
2030 Euro Asia Land Race
Volvo is the one of the leading European car company, and now they are targetting chinese market to broaden their size. And they are trying to make a connection from china to sweden interms of cutural aspects. Volvo has scandinavian history, and china has their own oriental curture. This project is about the jouney that connects easter and western curture.
Romantic & Luxurious
Functional & Futuristic
Extreme & Dynamic
Scandinavian History of Viking The originality of Scandinavian Design started from its historic background, and there was a viking long boat.
Secrets of Viking Long Boat
The wooden layes answered to demands of what viking needed Lightness and Flexibility
Viking Theme GT Ideation
Off-Road Rally Version Approach
China Magnet & Rear Earth Element
Energy Absorption There are a lot of nature resources in China. Especially, Great amount of rear earth elements which are base materials of magnet are buried in China. Starting from here I was imagining car body is floating on the ground and absorbing its energy source from the ground without stopping the car.
THeme Direction
GT Mode
Air Suspension
SUV Mode
Final Design Direction
Refinement from the key inspiration
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Fin
3D l a
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Final 3D Alias model
Prague
Istanbul
gothenburg
Volvo in
Shanghai
2025 The 1st Korean Shooting Brake Recently, KIA’s reputation was grown up quiet incredibly. KIA had no historical heritage on their background, but as a restarting brand, they made great impact on car design industry. With tiger nose grille, they established their own unique brand identity during 5 years only, and they emphasized their design language which makes separation from Hyundai with their own language. Now they need to make another step for growing up. Here, with I propose a vehicle that has a unique packaging ideation and design languge, which will lead KIA’s next decade.
French
Nation & Originality “The Most Korean Is The Most Global.�
German
American
? Japanese
?
Korean?
World in Korea
Interaction Wrapping interactive lines and surface creates more secure sense, and adds possibility of lighter and aerodynamic feature as well.
Reinterpretation of Straightforwardness There is a beauty of balance between straight lines and sophistcate curves in Korean Han bok.
Curiosity Interesting suddle surface naturally created by merely emerging inner form
Expressive Aggressive and Exaggerated facial expression in temperate Korean custume causes charateristic brand identity
Theme Developement
Side Theme Study
Heritage Keeping KIA’s Brand Identity from the most successful models and reinterpretate with modern and electric looking facia
Prototype
KIA KI( : )
04 SCION
Scion is always coming up with young and funky designs that target the young generation. Starting with their tC and xB, their design language has simple, bold, and dynamic with evolutionary vehicle packaging. Recently, they are preparing for another step that broadens their vehicle line-up for young generation, and there are needs to design a compact social vehicle. The goal of this project is to propose a vehicle that might be a social fashion item which is iconic and friendly rather than a just commuting vehicle for city millenials in 2015
mpact ial icle
Ideation Sketches With technological developement, a vehicle is becoming one of social network space. And escpecially, millenials wants to communicate with their car in terms of characteristic styling. In this stage of design I kept SCION’s current design language, but also added more fun factor that is fresh and friendly with sophisticated and delicate surfacing controls.
Simple, and strong side triangle theme
interesting wrapping rear graphic and form
Ideation Developements
In this Stage, I focused on surface application in various forms.
Characteristic air vent
Theme Direction
DOYOUNG LIM | TRANSPORTATION PORTFO
Sideview Direction
DOYOUNG LIM | TRANSPORTATION PORTFO
Front & Rear Direction
Scion CS
Alias Model
1/5 Scale Final Model
GUARDIAN
Renault Samsung
Robust Premium Sedan
The main goal of this project is to propose a flagship model for Renault Samsung(RSM). As a premium brand in Renault, RSM always persue their premium image with well refined, sophisticated, and dynamic design. Now RSM wants to appeal as a premium and luxurioius brand for future brand identity. In this project, I kept what already RSM has as a premium brand, and I added Robust characteristic design for luxuious image.
Concept Guardian
For Robust premium inage, I came up with ancient guardian’s image, and what I was interested in was its image of trustworthiness even until now. So I was looking at ancient guardian’s helmet, and I found the interesting character line of it, which could be a reason of trustworthiness.
IdeationSketches
In this stage, I started with various themes which are not so loud, but clean, simple, and strong side character lines. Also as a guardian concept, I focused on expressing energy of guardian through its profile line, volume and image of shiled for front brand identity.
Interesting connection between Overwhelming front grille and headlamps in shield theme.
Interesting head-lamps & grille signature graphic
Volumized body surface
Direction Ideation Characteristic angled hood surfacing
Fresh & armored surfacing
Direction variation Simple & clear front bumper surfacing
Final Direction
Brand Identity Direction
Final Refinement
Thank You. DoYoung Lim graffiti80@gmail.com 818-643-0353