INTRODUCTION There are no simple rules to life, try and fail, but don’t fail to try. All goals are passion driven, and goals start off as dreams. “Dare to Dream the Impossible” is our course of action to achieving our goals.
DEEP
Lifestyles Supply Co. is an empowering brand advocating, encouraging, and motivating all those around us. The impossible starts with today’s dream, and preserved by our diligence, determination, and dedication to make the impossible… possible.
CONTENTS // COMPANY PROFILE // VISUAL PRESENTATION // MERCH // COLLABORATIONS // TRADESHOWS AND EVENTS // POINT OF SALES
CONTENTS ISSUE 04 2017 AUG
CHAPTER 01
COMPANY PROFILE About DPLS
CHAPTER 02
VISUAL PRESENTATION RIDE OR DIE
CHAPTER 03
MERCH
If I like, I will wear
CHAPTER 04
COLLABORATIONS Broad influence Racing Team
CHAPTER 05
TRADESHOWS AND EVENT If not now, then when?
CHAPTER 06
POINT OF SALES
Stop wishing, start shopping
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COMPANY PROFILE About DPLS DEEP Lifestyles Supply Co. is a Los Angeles based brand with the concept of intertwining the lifestyle elements of car enthusiast, Hip-Hop, art, and other form of street cultures; putting it under one roof. This concept was derived by ND, the founder of DEEP Lifestyles Supply Co. (DPLS). His dream was driven by diligence, determination, and dedication to establish DPLS. This brand reflects his love of Los Angeles and its street cultures.
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CONTENTS // COMPANY PROFILE // VISUAL PRESENTATION // MERCH // COLLABORATIONS // TRADESHOWS AND EVENTS // POINT OF SALES
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COMPANY PROFILE FOUNDER’S STORY Los Angeles has deep roots in car and streetwear culture, ND the founder of DEEP Lifestyles Supply Co. started with the vision fusing cars enthusiast, fashion devotee, and motorsports fanatics together. Creating a label that is appealing and full of surprises.
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CONTENTS // COMPANY PROFILE // VISUAL PRESENTATION // MERCH // COLLABORATIONS // TRADESHOWS AND EVENTS // POINT OF SALES
CONCEPT DPLS was established in Los Angeles, with a diverse pool of inspirations from our surroundings. Paying close attention to art, music, street trends, and motor-sports; results in products that meet social demands. Our first flagship store is located in West Hollywood on the popular stripe of Melrose Avenue. Showcasing our pre-releases and latest collections, we also hosted a variety of special events at our flagship store.
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RIDE OR DIE
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VISUAL PRESENTATION Ride Or Die DPLS moto of inspirations for our latest collection is "Ride or Die". The designs of our products are focused on the car cultures of Los Angeles. We will be launching the first drop in September.
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2017 FALL/WINTER COLLECTION
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MERCH If I like, I will wear DPLS has a strong customer following because of our quality, designs, and price. All products is manufactured to the highest standards and quantity is also very limited. With a variety of apparel and lifestyle products from DEEP, look no further we have it all.
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CONTENTS // COMPANY PROFILE // VISUAL PRESENTATION // MERCH // COLLABORATIONS // TRADESHOWS AND EVENTS // POINT OF SALES
2017FW APPAREL
/ STAMP LOGO CLASSIC TEE /
/ BREAK THE RULES CLASSIC TEE /
/ PLAID FLANNEL SHIRT /
/ VICTIM OF YOUR OWN MIND SHIRT JACKET /
/ TRACK LS TEE /
/ PATCHWORK SWEATSHIRT /
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DEEP LIFESTYLES
2017FW APPAREL
/ ATTITUDE IS ATTITUDE LS TEE /
/ WE DO WHAT WE DO REVERSIBLE LS TEE /
/ DPLS SWEATSHIRT /
/ DPLS CROWN SWEATSHIRT /
/ LA ADDRESS HOODIES /
/ DPLS PATCH HOODIE / DEEP LIFESTYLES SUPPLY CO. 67
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/ PHOTO PRINT HOODIES /
2017FW APPAREL
/ RIDE OR DIE DENIM JACKET /
/ DPLS LA HOODIE /
/ PATCHWORK COACH JACKET /
/RIGHT HERE RIGHT NOW HOODIES /
/ VICTIM OF YOUR OWN MIND REVERSIBLE MA-1 JACKET /
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2017FW APPAREL
/ SMOKING TIRES BASEBALL JACKET /
/ DPLS SQUAD REFLECTIVE JACKET /
/ RIGHT HERE RIGHT NOW SHOP COAT /
/ DPLS M-51 JACKET /
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2017FW APPAREL
/ WOVEN JOGGER PANTS /
/ WOVEN ARMY JOGGER PANTS /
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/ WOVEN PANTS /
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2017FW TRAVEL GEAR
/ CLASSIC BACKPACK /
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2017FW TRAVEL GEAR
/ CLASSIC JR BACKPACK /
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DEEP LIFESTYLES
2017FW TRAVEL GEAR
/ PACKABLE TRAVEL BACKPACK /
/ PACKABLE TRAVEL BAG /
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2017FW HEADWEAR
/ CLASSIC BEANIE /
/ NO RULES POLO CAP /
/ NO RULES POLO CAP /
/ NO RULES POLO CAP /
/ RIDE OR DIE DENIM POLO CAP /
/ SMOKING TIRES SNAPBACK /
/ HEISTS SNAPBACK /
/ DPLS WOVEN TAPE CAMP CAP /
/ DPLS CAMPER CAP /
/ DPLS CAMPER CAP /
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DEEP LIFESTYLES
2017FW EYEWEAR
RODEO BLACK / GOLD GRAY / GLOSS BLACK
HOLLYWOOD BLACK / BRUSHED GOLD BROWN / GOLD
WILSHIRE SAND / BLACK GRAY / GUNMETAL
BLACK / BLACK CHARCOAL / NICKEL
AMBER / GOLD GRAY / SILVER
BLACK / SILVER DARK BROWN / GOLD
LA BREA BLACK / NICKEL GRAY / GLOSS BLACK
AMBER / GOLD GRAY / GUNMETAL
BROWN / GOLD GRAY / SILVER
BEVERLY GREEN / GLOSS BLACK GRAY / PEWTER
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ACCESSORIES
/ OLD FASHION GLASSES /
/ DEEP LIFESTYLES RUG /
/ DEEP LANYARD /
/ DEEP CLIP KEYCHAIN /
/ STICKERS /
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2017FW
/ PIN /
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/ DRIFTER PRO WATCH /
2017FW WATCHES
/ DESIGNER PRO WATCH /
/ DEFENDER PRO WATCH /
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COLLABORATIONS Broad Influence Our products are inspired by conversations, creativity, collaborations, and community. DPLS is working with a variety of companies and individuals to bring our loyal followers exclusive crossover collections.
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C OL L A B O R ATI ONS
DPLS X ROWW Reach Out Worldwide was formed in 2010 by the late actor Paul Walker after the massive Haiti earthquake. Besides a great actor and car enthusiast, helping people and animals in need was his true passion. ROWW is a non-profit quick response, mobile first aid organization aiding in rescue and recovery in the wake of major disasters and humanitarian crises around the world.
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/ DEEP X ROWW "I AM NOT AFRAID" TEE /
/ DEEP X ROWW DAD HAT /
/ DEEP X ROWW DO GOOD TEE /
/ DEEP X ROWW DISASTER RELIEF TEE /
/ DEEP X ROWW DO GOOD DRAWSTRING BAG /
/ DEEP X ROWW UMBRELLA /
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DPLS X RWB Rauh Welt Begriff (RWB) is a tuning company well known for their outrageous Porsche. This year marks their 20th anniversary, to celebrate this special milestone RWB is collaborating with DPLS and we designed a stunning collection for them. DPLS X RWB is set to launch a special limited edition collection of apparel, sunglasses, headwear, travel gears, and accessories.
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/ DEEP X RWB RACING VARSITY JACKET // DEEP X RWB ORIGINAL TEE /
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/ DEEP X RWB HOODIE /
/ DEEP X RWB SUNGLASSES /
/ DEEP X RWB BACKPACK /
/ DEEP X RWB POLO CAP /
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DPLS X FORMULA DRIFT Formula D is a premier United States drifting series started in 2003; it’s entering its fourteenth year of competition. The series consist of eight-round championship throughout race tracks across North America. This is our 1st year of sponsoring Formula Drift with quality gears for their team.
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/ FD MMXVII SS BUTTON-UP SHIRT /
/ FD MMXVII FlEECE JACKET /
/ FD MMXVII JACKET /
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DPLS X J C RO DPLS commissioned renowned Chicago born artist JC Ro to paint an exclusive piece for our collaboration event held at our West Hollywood store in February 2017. JC Ro is well known to create dope art from thousands of triangles. Our flagship store is also an art gallery displaying some of JC Ro's finest work. During the event we sold limited edition apparels, skateboards, and framed art prints.
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/ JC RO X DEEP MJ WING TEE /
/ JC RO X DEEP MJ WING TEE /
/ JC RO X DEEP MJ WING HOODIE /
/ JC RO X DEEP MJ WING HOODIE / DEEP LIFESTYLES SUPPLY CO. 97
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/ DEEP X GARFIELD MASCOT TEE /
/ DEEP X GARFIELD CLASSIC CAR TEE /
/ DEEP X GARFIELD AT THE WHEEL POLO CAP /
/ DEEP X GARFIELD CLASSIC CAR KIDS TEE /
DPLS X GARFIELD Just as popular today as it was when it first debuted in 1978, Garfield is a humorous comic centered around the life of a fat, lazy, cynical orange cat who loves lasagna, coffee, and his remote control. Our sunglasses are carefully crafted with fun Garfield cartoon graphics inside out, and even on the lens. DPLS will release these limited collections of Garfield merchandise in both adult and children sizes.
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/ DEEP X PINK PANTHER MASCOT POLO CAP /
/ DEEP X PINK PANTHER MASCOT HOODIE /
/ DEEP X PINK PANTHER TROPHY HOODIE /
DPLS X PINK PAN THER Pink Panther is an all-time classic; we have teamed up with MGM Studios to launch in Fall of 2017 a highly anticipated collection of Pink Panther merchandise.
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RACING TEAM
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COLLABORATIONS Racing Team Automotive and motorsports racing is the core influence of DPLS, to show our support, we sponsored multiple racing teams and organizations. All our team staffs are outfitted with the best design and quality gears.
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C OL LA B O R ATI ONS
DPLS X FFF RACING FFF Racing Team is a professional race team challenging the elite and most prestigious GT racing arenas in Asia and Europe. Their maiden season of competitions started in 2015. This determined team has already made it to the podium at several races in the 2016 season.
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/ FFF MMXVII BUTTON-UP SHIRT /
/ FFF MMXVII FLEECE JACKET /
/ FFF MMXVII CARGO SHORTS /
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/ FFF DRIFTING GEAR FLEECE JACKET /
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/ FFF DRIFTING GEAR T-SHIRT /
DPLS X FFF DRIFTING 2017 is looking even better as they are starting a new division FFF Drifting, introducing drifting with super exotic cars.
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DPLS X NEXEN TIRE Nexen Tire has recently launched their N’fera Club for motorsport fans. This is our 1st season collaborating special apparel, sunglasses, and headwear distributed exclusively by N’fera Club.
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/ NEXEN NATION COACH JACKET /
/ NEXEN MMXVII SS BUTTON-UP SHIRT /
/ NEXEN NATION V SNAPBACK /
/ UP/DOWN DRAWSTRING BAG /
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DPLS X PHOENIX RACING ASIA Phoenix Racing are experienced experts in a variety of GT and Touring races. Their lead driver Marchy Lee is one of the region’s best known and most successful racing driver. The Hong Kong-based team, which works closely with its German counterpart, will contend in Blancpain GT Asia Series with its Audi R8 LMS GT3s.
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/ PHOENIX MMXVII POLO SHIRT / / PHOENIX MMXVII FLEECE JACKET // PHOENIX MMXVII CARGO SHORTS /
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DPLS X CAR GUY Car Guy a story of supercar enthusiasm in Japan, started by a highly successful property developer to promote his love of supercars. They are a new-wave movement that strays away from traditional Japanese Bosozoku tuning aesthetics of old. They prefer to modify their super-high-end cars for maximum Instagram appeal.
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/ DEEP X CAR GUY BUTTON UP SHIRT/ /DEEP X CAR GUY FLEECE JACKET / / DEEP X CAR GUY POLO SHIRT /
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TRADESHOWS AND EVENTS If not now, then when? DPLS has been actively involved with Reach Out Worldwide, FFF Racing Team, Formula Drift, JC Ro, John Born, Nexen N'Fera Club, AutoCon, and many others. Follow our social media to get the latest updates on our events.
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T RA D E S H OWS AND EVENTS DRIVE 4 PAUL ROWW is now managed by Paul Walker's younger brother Cody Walker. Paul Walker Memorial Tour made its debut in Hong Kong in 2017, the tour promoted the organization and the importance of "Do Good". Â DEEP Lifestyles will continue supporting ROWW and promote awareness to this meaningful charity organization.
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Paul Walker Memorial Tour, Mira Mall, Hong Kong, April 8th, 2017
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Drive 4 Paul, Asia World Expo to Central, Hong Kong, April 9th, 2017
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Charity Movie Gala, UA iSquare Movie Theater, Hong Kong, April 13th, 2017
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A U TO C O N Since 2010, AutoCon has been recognized as one of the most innovative automotive events in the nation spanning from cities in Los Angeles, San Francisco, Seattle, Miami and New Jersey/New York. From the exclusive vehicles on display to the one-of-a-kind ‘drive up’ main stage, the goal of AutoCon is to create a positive environment where attendees of the event can converge, learn and share common interests with one another.
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AGENDA It’s our 3rd year showcasing our latest collection at Agenda Long Beach; this is one of the most prominent streetwear industry tradeshows. This year was the 1st time Agenda has opened its doors to the public with live performances and festivities.
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SHANGHAI OPTICS FAIR 2017 Displaying our amazing sunglasses collections at the Shanghai Optics Fair, our products sparked buyer interests from many local stores as well as stores abroad.
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DPLS X UNDERRATED X JOHN BORN John Born is a Las Vegas-based creative artist from the east coast. Known for his edgy artwork, he is also a great talent at music. He is revving up to release his debut album The First Supper. John paints on many different canvas, some are highly sought after hand painted one of a kind masterpieces for Chris Brown, Nicki Minaj, Rick Ross, Floyd Maywather, and many more. In August 2017, it was a honor to have John painted 3 one of a kind jacket and hoodies for DPLS debut of our Fall/Winter 2017 Collection.
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CONTENTS // COMPANY PROFILE // VISUAL PRESENTATION // MERCH // COLLABORATIONS // TRADESHOWS AND EVENTS // POINT OF SALES
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POINT OF SALES Stop wishing, start shopping With the ease and convenience of the internet, our web store is the first choice for our customers. At www.deeplifestyles.com you will find the most updated products and promotions. We ship worldwide covering 35 countries. If you happen to be in Los Angeles, stop by our flagship store on Melrose for exclusive merchandise that is not available anywhere else.
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CONTENTS // COMPANY PROFILE // VISUAL PRESENTATION // MERCH // COLLABORATIONS // TRADESHOWS AND EVENTS // POINT OF SALES
PHYSICAL STO R E dare to dream the impossible
www.deeplifestyles.com
LOS ANGELES. HOLLYWOOD FLAGSHIP STORE 7611 MELROSE AVE WEST HOLLYWOOD, CALIFORNIA 90046
HONG KONG. OVERLAB (MONGKOK) SHOP 5B YAN ON BUILDING 1 KWONG WA STREET MONGKOK KOWLOON HONG KONG. OVERLAB (MONGKOK) SHOP 7 YAN ON BUILDING 1 KWONG WA STREET MONGKOK KOWLOON HONG KONG. OVERLAB (MIRA PLACE) 128, L1, MIRA PLACE 1 132 NATHAN ROAD, TSIM SHA TSUI
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ONLINE STO R E dare to dream the impossible
www.deeplifestyles.com
DPLS Official Online Store www.deeplifestyles.com
Yoho!Buy Online Mall https://deep.yohobuy.com/?shopId=634
Taobao Online Mall https://deepla.world.taobao.com/?spm=a312a.7700824.0.0.6f1cbbcengNbEA
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CONTACT US G ene r a l In q u ires i n f o @d e e p l i f e s tyles.com Press p ress@ d e e p l i f e styles.com Sales s al e s@d e e p l i f estyles.com
MEDIA PLATFORM I N S TA G R A M d eep l i f e st y l e s FA C EB O O K DE E P L I F E S T YL E S SU P P LY C O . TW I T T E R DE E P L I F E S T YL E S W EC H AT Deep l i f e st y l e s
Ack n owled gem en t S T YL E P HOTO L E O C HAN STILL DE S IGN NATAL IE HO CO NT E NT E DIT L.L
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