Women Who Lead In Business Book Launch & Conference
Dr. Sharon H. Porter Visionary and Host
Thank you for attending the Women Who Lead In Business Book Launch and Conference Saturday, March 19, 2022 https://www.linkedin.com/in/sharonhargroporter/
Event Agenda Women Who Lead In Business Conference Saturday, March 19, 2022 | 10:00 AM - 12:30 PM ET
—Welcome, Event Information & Facilitator's Introductions (10 AM ET)- Dr. Sharon H. Porter — Introduction of Speaker (10:02 AM ET)-Dawn M. Bornheimer/Janelle E. Taylor — Lead Well, Balance Boldy (10:02 AM ET)-Sharon J. Lawrence — Introduction of Speaker (10:22 AM ET)- Dawn M. Bornheimer/Janelle E. Taylor — Commercial Break (IAW) (10:22 AM ET)-Latika Vines — Introduction of Panelists (10:27 AM ET)- Dawn M. Bornheimer/Janelle E. Taylor — Panel #1- Business Finance (10:27 AM ET)-Moderator- Dr. Roz Gaskins — Introduction of Speaker (10:47 AM ET)- Dawn M. Bornheimer/Janelle E. Taylor — Commercial Break (WBL) (10:47 AM ET) Amy Pocisk & Melissa Gilbo — Introduction of Speaker (10:52 AM ET)- Dawn M. Bornheimer/Janelle E. Taylor — Protect Your Brand, Protect Your Business (10:52 AM) - Kiara Santos, Esq. — Introduction of Speaker (11:12 AM ET)- Dawn M. Bornheimer/Janelle E. Taylor — Commercial Break (RSRWBA) (11:12 AM)-ShaChena Gibbs — Introduction of Panelists (11:17 AM ET)- Dawn M. Bornheimer/Janelle E. Taylor — Panel #2 - Contributing Authors (11:17 AM ET)-Moderators: Becky and Lauren Baldwin — Introduction of Speaker (11:37 AM ET)-Dawn M. Bornheimer/Janelle E. Taylor — Commercial Break (ABWA) (11:37 am ET)- Elsa W. Smith, Esq. — Introduction of Speaker (11:42 AM ET)- Dawn M. Bornheimer/Janelle E. Taylor — Building Your Platform (11:42 am ET)- Sharvette Mitchell — Introduction of Panelists (12:02 AM ET) -Dawn M. Bornheimer/Janelle E. Taylor — Panel #3- Branding & Marketing (12:02 PM ET)-Moderator-Maisha B. Hoye — Commercial Break (Sponsors) (12:25 PM ET) - Dawn M. Bornheimer, Maisha Hoye, Janelle Taylor — Closing (12:30 PM ET)-Dr. Sharon H. Porter
Event Facilitators
Event Facilitator | Dawn Marie Bornheimer Dawn Marie Bornheimer is an industry leader with a unique combination of interpersonal, business, and strategic skills. Her 17 years of professional experience have taken her from classroom teacher to world-class sales and marketing executive. A published author and frequent speaker on the topic of leadership. She is the Chief Movement Officer for the What Now Movement and WNM Ventures, LLC Dawn strives to help support young girls and women to find their voice. She works closely with emerging leaders to help them lead with their WHY and intention as they step into the next best version of themselves. She believes that through mentoring and being mentored, we all play an essential role in our individual and collective success.
www.womenwholeadanthology.com
Event Facilitator | Janelle E. Taylor Janelle E. Taylor is Chief Executive Officer of JTOA Corporation. JTOA Corporation delivers solutions to organizations through their “listen -first”, people centric culture. The JTOA team provides transformative, management and leadership support for commercial and government entities through professional development training, contract management, and project management. Taylor is an explorer of non-traditional applications and agile best practices, supported with a full spectrum of over 20+ years as a buyer and seller for federal, state and local government and a track record of increasing scalability in organizations. She has served as a portfolio manager across multiple organizations with her longest career at the U. S. Department of Labor. As a champion of portfolio project management, Taylor has a notable capability to create original concepts and programs and implement them for improving and enhancing a desired outcome. Today, she empowers customers to do this on a larger scale as she oversees a multi-million-dollar portfolio of commercial and government contracts managed by JTOA Corporation. Taylor is also co-founder of Jill Logistics, LLC, a growing leader in transport and warehousing solutions to residential, medical and academic institutions throughout the Washington Metropolitan area. Taylor has led teams to support world-class government organizations, including the Department of Defense, Department of Labor, the U.S. Attorney’s Office, Department of Homeland Security, and state and local agencies by improving operational efficiencies. In 2018, her team was awarded Contractor of the Quarter by the Office of Acquisitions (OA), U.S. Customs and Border Protection (CBP) for “expertise, ingenuity and determination that lead to three successful source selections for large and comprehensive programs within one month to meet congressional approval. She is alumni of the University of Maryland College Park, The American University School of Business and graduate of the 2019-2020 class of the (NCMA), Contract Management Leadership Program (CMLDP). Taylor proudly sponsors various organizations that promote the development of people and communities through non-profit platforms including the National Contract Management Association, Prince William Chamber of Commerce and Girl Scouts USA.
www.womenwholeadanthology.com
Presenter/Speaker | Sharon J. Lawrence
Lead Well, Balance Boldly | Sharon J. Lawrence Mrs. Sharon J. Lawrence is a highly regarded speaker and coach working in the areas of wellness, mental health, career planning, and professional development. She is on a mission to help professionals and corporations establish focus, productivity and success. She is a licensed Therapist for Therapists and Professionals, Certified Life Coach, Adjunct Professor, and Certified Financial Social Worker who is also trained in Diversity, Equity and Inclusion. Mrs. Lawrence is the CEO of SJL Professional Services, Inc. a coaching and consulting service; and the Founder of Selah Wellness & Therapeutic Services, LLC, a virtual mental health practice. Mrs. Lawrence is known for her signature program, Balance Boldly! I Matter and is a 6x author who has been featured on various media outlets. In her spare time, Mrs. Lawrence is a volunteer mentor for Envision Lead Grow mentor program for girl entrepreneurs. She resides in Tampa, Florida with her family. www.womenwholeadanthology.com
Speaker | Latika Vines
International Association of Women | Latika Vines Latika Vines is the founder of Visionary Initiatives; where she is the Principal Consultant and Boss Mom Coach, providing career and organizational development training, coaching and consulting for Working Mothers, Government Agencies, and Small Businesses. Latika is the President of the International Association of Women (IAW) Waldorf Chapter. She is also an author, Podcast Host, and Mom of four on a mission to lead other working moms to grow their career and balance life. Latika has fourteen years of experience in coaching, mentoring, and training individuals to advance their career from Team Member to Senior Executive Service; and has designed, managed, facilitated/instructed, and evaluated Career Development Workshops and Technical Training for the private and public sectors. She has a strong passion for Organizational Development, in which, she has developed and implemented a Career Roadmap Tool (a Microsoft SharePoint Tool for personnel to know how to get from Academy/Entry Level to SES in the Agency) for Law Enforcement Agents, Officers, and Civilians, and a Talent Pool for Succession Planning. Latika is the author of "Getting the Career You Want - A Self-Guided Career Planning Journal to assist you in Discovering the Career You Want and How to Achieve it;" where she gives you step-by-step direction on how to create your own Career Plan to Success. Available on Amazon. www.womenwholeadanthology.com
Business Finance Moderator & Panelists
Business Finance Moderator | Dr. Roz Gaskins Dr. Roz Gaskins began her career as an elementary school teacher in a large urban school district in the Washington DC metropolitan area (DMV) . Early on, she knew that she wanted to devote her career to improving teaching and learning within urban schools. As department chair and teacher leader, she often led professional developments focused on cooperative learning, character education, and differentiating instruction. During her years leading in the school system, she served as instructional coach, instructional lead teacher and grade-level administrator. As an instructional leader, she led teacher teams to utilize data to increase student achievement within Title I and turnaround schools. Dr. Roz earned her BS in Elementary Education from Morgan State University, MS in Curriculum and Instruction (Administration) from McDaniel College, and EdD in Instructional Leadership from Argosy University. Her research focused on the role of instructional coaches within professional learning communities. Dr. Gaskins continues to collaborate with teachers and school leaders as the CEO and founder of The Village Leadership Group, LLC. She is committed to utilizing her skills and knowledge of instructional leadership, professional learning communities, and data inquiry to transform the learning culture of schools.
www.womenwholeadanthology.com
Business Finance Panelist | Pamela J. Sams For 19 years, Pamela has been helping women improve their personal and financial wealth through solid financial life planning. Pamela’s education and training enable her to help clients successfully navigate through the myriad of financial decisions they face during their lives. She focuses on helping her clients meet their financial needs and help them work to achieve financial security and greater retirement readiness. Pamela has become a strong voice in the area of personal finance for women. Her knowledge in this area has made her a sought-after speaker. She has been quoted in articles in various financial publications. Throughout her financial services career, she has acquired several client service and financial planning awards. She has membership in the Million Dollar Roundtable (MDRT). Membership in MDRT is a highly recognized mark of excellence and limited to only the most successful in the financial services profession. This places Pamela among the top professionals in the global life insurance and financial services industry. Pamela was featured in the Women in Wealth section of Fortune Magazine November 2020 issue as a top Wealth Manager in the Washington DC metro area. She successfully completed the demanding requirements to receive a Chartered Retirement Planning Counselor certification through the College of Financial Planning. Pamela also holds a Behavioral Financial Advisor designation, awarded to advisors who have undergone training to learn to help clients make financial decisions using a rational, values-based approach. Behavioral Financial Advisor’s integrate techniques founded in traditional finance, psychology and neuroscience to positively influence clients’ spending and saving behavior in the presence of challenging emotions. Pamela is married, lives in Chantilly, VA and has three children. She devotes her free time to her family, her church, enjoys reading and loves to sing. Securities offered through Securities America, Inc., a Registered Broker/Dealer, Member FINRA (www.finra.org)/SIPC (www.sipc.org). Advisory services offered through Securities America Advisors, Inc., a SEC Registered Investment Advisory Firm, Pamela Sams, Investment Advisor Representative. The third-party comments displayed are not verified, may not be accurate and are not necessarily representative of our client experience. Please click on the link to our website for full disclosures.
www.womenwholeadanthology.com
Business Finance Panelist | Kerstin N. Driver Kerstin N. Driver is the Co-Owner and Chief Financial Officer (CFO) of Abundant Living Consulting Corp (ALCC), a one-stop-shop consulting firm for all things business and finance related. Her mission is to help businesses and families alike attract, obtain, & promote abundance and legacy through education, effective planning, coaching and mentorship. Serving families and business for the past 8 years, Kerstin has said there is no easy way to build a legacy. It takes hard-work, sacrifice, drive, and a long term strategic vision and plan. She helps her clients and community to achieve their goals with a solid and achievable business blueprint and money management manual which focuses on fundamentals and achieving milestone goals. Kerstin has 8 professional finance licenses which she uses to educate, mentor, and coach her community. She is passionate about finance fundamentals and utilizing financial products as ways to help build generational wealth Abundant Living Consulting Corp (ALCC) is the umbrella entity for Like A Boss, LLC- a coaching and mentorship conference and summit platform. She is the visionary co-author of “The Money Management Manual” and, “The Business Blueprint” - a volume series eBook for aspiring business owners. ALCC focuses on building relationships- not financial plans; finance is something that embodies every aspect of our lives and as we change so must our finances. Kerstin is hopeful for the future of her company, and is dedicated to its core values with further expansion opportunities on the horizon.
www.womenwholeadanthology.com
Business Finance Panelist | Amber Whitehead Amber Whitehead has over 20yrs of individual tax preparation experience. She has worked for various CPA firms and commercial tax firms throughout the State of CT. She is self-taught when it comes to the preparation of individual taxes. Her interest in taxes all began when she was a teenager and she prepared her own taxes. She became so intrigued with it she eventually learned more and more about it and then started preparing taxes for her friends and family. Her love of numbers and taxes lead her to get her Bachelor of Science in Accounting from Central CT State University in 2004. She then went on to pursue her MBA at DeVry University graduating with honors in 2011. The decision to start her own tax firm came about after she was unemployed for a couple of years. She realized that she needed to be the one to control her own destiny. She took her passion for taxes and helping people and started Whitehead Tax and Financial Services, LLC, in April 2012. The firm has since then grown at a steady pace throughout the years. Amber specializes in taxation for individuals and home and/or service based small businesses. Amber has a unique way of explaining tax concepts to her clients to make it easier for them to understand. Her motto is “I just don’t want to do your taxes; I want you to understand your tax situation. It is because of this mindset that she is highly recommended by her clients. It is her goal to continue to grow and add additional services to her tax firm. Amber has been a guest speaker for many local high schools and universities in the State of Connecticut and on various podcasts to speak about the basics of taxes and how to minimize your tax liability. In her spare time Amber enjoys spending time with her one and only daughter and making memories with her family, reading books, watching movies and absolutely loves live music concerts.
www.womenwholeadanthology.com
Business Finance Panelist | Chanay R. Robinson Chanay R. Robinson is CEO and owner of The Professional Credit Diva, LLC, which was born out of a need to fix her own credit in 2016. She signed with two different companies at the same exact time! As she began to see a slight increase in her credit scores she became more interested in how the “game of credit” worked. So, she joined several credit groups on various social media platforms and started discovering different tricks of the trade. That led her into completing more research and learning the actual process of Credit Restoration and Credit Score Improvement. It was fascinating and she really enjoyed it! She also learned that an everyday individual could start their own Credit Repair Company. And that’s exactly what she did!!! She continues to build a legacy for her family while changing the legacy of the families of her clients by helping them achieve their goals and dreams by raising their credit scores!
www.womenwholeadanthology.com
Speaker | Melissa Gilbo
Women's Business League | Melissa Gilbo MOM. WIFE. DAUGHTER. SISTER. AUNT. FRIEND. GIVER. BELIEVER. SUPPORTER. CHEERLEADER. CHANGE MAKER. Melissa is CEO and Co-Founder of Women’s Business League (WBL). In just a few short years, she has helped grow WBL from a local, networking group to an elite network attracting extraordinary businesswomen from across the country. She went from an employee working a job to a heartcentered CEO, building communities, and changing the game for women entrepreneurs everywhere. Melissa started WBL to generate clients for her insurance job, but instead it nudged her onto her entrepreneurial journey. As an insurance agent, she was boots-on-the ground community-building. She was hustling to build her network and create genuine partnerships. When she met her business partner, Amy Pocsik, they discovered a shared aversion to the impersonal coffee hour networking strategies. They both felt they ignored the most crucial part of building a business—authentic relationships. From that one conversation, WBL was born and so was the mission to create a strong supportive network for women in business through connection, opportunity, and community.
www.womenwholeadanthology.com
Presenter/Speaker | Kiara Santos, Esq.
Protecting Your Brand, Protecting Your Business | Kiara Santos, Esq.
Kiara Santos is an attorney who focuses on brand protection via Trademarks law. She is the Founder and Owner of Santos Legal Group. Her firm is big on culture, education, and advocating for ownership. As an Afro-Latina, Kiara is keenly aware of the needs that exists in her communities and that is the reason she knows how important it is to help educate and empower. Kiara is also the President of Women That Bloom, Inc, a Nonprofit Organization that is committed to catalyzing growth for professional women. In these two roles, she is able to utilize her skills and experience to make a difference in women’s lives and businesses. Kiara’s career in law began over seven years ago when she started working at a large firm as a paralegal assistant. While in law school, she transitioned to a small law office. Her externship at this small law office really engrained in her the importance and great need to bring generational wealth building knowledge to minority communities, as well as young entrepreneurs and creatives. Prior to founding Santos Legal Group, she created her own business and provided legal consulting services to a number of other small companies. Kiara’s varying experience with Business and Trademarks makes her a well-rounded attorney who understands brand protection needs from many perspectives. Websites: http://www.santoslegalgroup.com Social media: Instagram: https://www.instagram.com/santos.legal.group/ Linkedin: https://www.linkedin.com/in/kiarasantos/ Facebook: https://www.facebook.com/Santoslegalgroup/
www.womenwholeadanthology.com
Speaker | ShaChena Gibbs
Real Sisters Rising Women's Business Association | ShaChena Gibbs “Helping women find the Diamond in their Destiny”. Founded May 2003, CEO ShaChena Gibbs found her passion by becoming passionate about entrepreneurship. Real Sisters Rising Women Business Association {RSRWBA} is an organization composed of women with the intentional goal of assisting other women with rising up to their fullest potential. RSRWBA’s original purpose was just to help women become entrepreneurs: however, as Ms. Gibbs enhanced her knowledge and expertise in the entrepreneurial industry, so did the vision of RSRWBA. Today, RSRWBA’s goal is to assist women to become financially literate and empowered; become more involved in their communities as leaders and how to deal with issues of poverty and lack of having to provide for their families. RSRWBA is passionate about shining the light in another direction to let women know that there is more to life than depending on the government to take care of our families. RSRWBA is focused on assisting women through the transition of taking control of their financial challenges. Having women from man diverse backgrounds, RSRWBA is NOT here to point the finger and say what women should do; RSRWBA is here to say “we’ve been there, done that and even complained about it. However, we made the conscious decision to change the outcome of our destinies by changing our thoughts and actions of our today; now we are here to assist you with doing the same.” RSRWBA is about collective work and efforts. RSRWBA is here for the Career Woman, the Business Woman, as well as, the Unemployed Woman. RSRWBA is here to assist women in whatever field they need a support. Because RSRWBA is empowering women and children to be successful; motivated; socially and financially literate; confident about who they are and what they can achieve; RSRWBA have put together a number of services and events to cater to the masses. Networking Events, Workshops, Training’s, Newsletters and a host of other platforms are in position to assist with the entrepreneurial development of the members. RSRWBA is persistent on making their mark in a global society. RSRWBA’s long term goal is to have a world wide professional women business association. That goal is well under way with the New York Regional Chapter. Understanding that all members of a family and all parties of a society need to work in unison. Website: www.realsistersrising.com Facebook: www.facebook.com/realsistersrising Instagram: www.facebook.com/realsistersrising Twitter: www.twitter.com/realsisterising Linkedin: www.linkedin.com/company/realsistersrising
www.womenwholeadanthology.com
Women Who Lead In Business Book Launch & Conference
Panel Discussion
Women Who Lead In Business Author Moderators & Panelists
Author Panel Moderator | Becky Vannsion Baldwin Becky is the visionary author of the #1 Amazon Best Selling New Release in 90-minute biography & memoir short reads, anthology, Possibilities Realized; and Amazon #1 Best Selling contributing author in the anthology, You Don't Know Our Stories - From Trials to Triumph - Volume 1. She co-hosted Hosted The Book Talk Show on the I Am Dr. Sharon Show, 2019 - 2021 and is currently the co-host of BooK Chat With the Baldwins. Becky also is a contributing writer to Vision & Purpose LifeStyle Magazine along with her daughter, Lauren in the column, Book Chat With the Baldwins. She is the founder of Baubles 'N Buttons where she creates one-of-a-kind handmade jewelry to compliment your unique style!
www.womenwholeadanthology.com
Author Panel Moderator | Lauren Baldwin Lauren Baldwin has always been passionate about learning. Which is why it was no surprise that she took a career in education. As a special education paraprofessional, Lauren feels she has finally found a career that not only fulfills her but actively seeks to better the lives of the individuals she works with. She has been able to help multiple students reach their goal of not only earning their high school diploma, but also has been fortunate to be able to find her student's internships, jobs, and higher education opportunities after graduation. She believes that everyone is entitled to quality education, and the opportunity to be the best they can be. Lauren knows that there is no single approach that works for everyone, so she continues to educate herself on the different types and aspects of learning and behavioral challenges in order to provide the most comprehensive and individualized learning strategies that work best for each of her students. Lauren received her education at the University of Maryland where she majored in journalism before continuing her studies at Prince Georges Community College where she majored in education. Lauren is currently working as a paraprofessional at The Kennedy School in Washington D.C. Lauren has also co-authored the Amazon #1 best-selling book, Young Ladies who L.E.A.D. Lauren also is a contributing writer to Vision & Purpose LifeStyle Magazine along with her mom, Becky, in the column, Book Chat With the Baldwins.
www.womenwholeadanthology.com
Author Panelist | Dr. Erika McCormick Dr. Erika McCormick, renowned Award-Winning Business Consultant & Master Coach, Best-Selling Author, and Speaker. Dr. McCormick is the Chief Executive Officer and Co-Founder of Abundant Living Consulting Corporation, LLC, the umbrella entity for CreditFlex Technologies, TaxNest Financials, VARep Solutions, and Freedom Financial Group. She is also a contributing author of Sisters Inspire Sisters: Abundance, Self-Love & Manifestation and Women Who Lead in Business. Erika is the visionary and co-author of “The Business Blueprint” {To include volume titles “The Money Management Manual '' and “The Interactive Self-Help Guide to Entrepreneurial Wellness} - a volume book series for aspiring and current business owners. Erika’s Most honorable badge is motherhood, where she gets to experience abundant life with her daughter and teach her the valuable skills of education, success and legacy. Erika is also a proud and active member of Delta Mu Delta, Chi Sigma Iota, Ps Chi, NSBE, W.I.S.E, U.S. Chambers of Commerce, Greater Fayetteville Chamber, and the Elevate Professional Women’s Network. She is also an ambassador of Project Semicolon and a Doctoral Studies Professional Development Mentor for her Alma Mater, Capella University. Erika is a trailblazer and an emerging leader of the millennial generation. Erika has a great passion for mental health, suicide awareness, and prevention and actively supports the board for Project Semicolon. She also impacts her community by helping others navigate life through educational frameworks and core fundamentals through her specializations in professional development, leadership, business coaching, resilience, and organizational change.
www.womenwholeadanthology.com
Author Panelist | Stephanie Bolton James Stephanie Bolton James has nearly ten years of experience leading and growing one of Prince George’s County’s largest women’s professional groups, Women of Prince George’s. As a native Washingtonian and professional in the area, Stephanie noticed a need for a resource to connect and support professional women in the Prince George’s County community. In 2010, Stephanie co-founded Women of Prince George’s, a resource where local women business owners and professionals could connect, grow, learn, and ultimately enhance their business position. Women of Prince George's hosts annual meetings, events, and industry-specific modules, facilitates meaningful business connections and gives access to an influential professional network. Women of Prince Georges’ signature event is its annual conference, where professionals from across the region gather to hear the latest industry trends, learn from powerful speakers, and engage in elite networking. We aspire to educate women, which strengthens our families and builds our communities, thus, increasing our economic position as a global leader. Stephanie’s work in the community has been recognized with several awards and acknowledgments. In 2011, the Hospitality and Tourism Institute at Prince George’s Community College recognized Stephanie for her commitment and support to the program. In 2014, Stephanie was given the Black Wall Street award at Proud Mary’s Restaurant in Fort Washington, Maryland to commemorate the elite status and true community impact of her organization. In 2015, the organization received both a proclamation for an official Women of Prince Georges Day from States Attorney, Angela Alsobrooks and a letter of recognition from the County Executive Rushurn Baker, congratulating the organization on their impact and success. In 2016, Stephanie served on a panel at the Prince George’s County African American Museum and Cultural Center’s Black Wall Street event. Stephanie has a BA in Business from North Texas State University and a Masters Certification in Events Management from George Washington University. Stephanie has been active with the Association of Meeting Professionals, Society of Government Meeting Planners, and Northern Virginia Business Travel Association. Stephanie is a former member of the Links Inc. Reston Chapter, National Coalition of 100 Black Women, and the Prince George’s County Chapter of Jack and Jill. Stephanie is a member of the First Baptist Church of Glenarden. Stephanie resides in Upper Marlboro with her family.
www.womenwholeadanthology.com
Author Panelist | Dawn Marie Bornheimer Dawn Marie Bornheimer is an industry leader with a unique combination of interpersonal, business, and strategic skills. Her 17 years of professional experience have taken her from classroom teacher to world-class sales and marketing executive. A published author and frequent speaker on the topic of leadership. She is the Chief Movement Officer for the What Now Movement and WNM Ventures, LLC Dawn strives to help support young girls and women to find their voice. She works closely with emerging leaders to help them lead with their WHY and intention as they step into the next best version of themselves. She believes that through mentoring and being mentored, we all play an essential role in our individual and collective success. www.womenwholeadanthology.com
Author Panelist | Maisha B. Hoye Maisha Hoye is the CEO of BSHG, LLC which manages and markets Customer 1st Marketing, Maisha’s Lemonade Stand and other entrepreneurial brands. She believes in the entrepreneurial spirit and all her companies are created with the philosophy of Ujamaa (Cooperative Economics.) Her mission is to create wealth opportunities for herself, family and clients through the spirit of entrepreneurship and marketing know-how. She started Maisha’s Lemonade Stand as way to fulfill that mission. Since 2012, she has monetized and built the blog up to year over year growth with posts and advertisers that focus on the #HealthyWealthyWise and inspire entrepreneurs. With her company Customer 1st Marketing, Maisha has developed marketing programs for startups to midsize organizations, all with limited budgets and resources, in very competitive and innovative marketplaces. Ms. Hoye believes that successful marketing programs begin with the assessment of the business from the customer’s point of view and then develop marketing action plans. Prior to her entrepreneur journey Maisha’s career in Marketing was all about lead generation and hitting revenue goals. In these positions she also rebranded companies, created marketing and sales processes and her companies won Partner of the Year awards, recognition from state and local governments and Supplier Diversity awards. A proud Hampton University Bachelor's Degree graduate and proud single mother, she gives back to her school as Communication and Fundraising Chair of the local chapter and serves as President of her son’s high school. Twitter @MsMaishaBhoye Facebook www.facebook.com/maishaslemonadestand LinkedIn /maishabhoye
Speaker | Elsa W. Smith, Esq.
American Women's Business Association | Elsa W. Smith, Esq. Elsa W. Smith is the founder and managing member of the Law Offices of Elsa W. Smith, LLC. The firm’s mission is empowering women through estate planning. Elsa has over 20 years of experience as an attorney. She earned a B.B.A. and J.D. from the University of Miami. Elsa is licensed in Maryland and Washington, D.C. Elsa has a vibrant YouTube channel @elsawsmithlaw dedicated to providing free information on wills and estate planning topics. She hosts a weekly show, "Women Winning Wednesdays with Attorney Elsa W. Smith" on Facebook, LinkedIn and YouTube. Elsa was recognized as a 2022 Maryland Super Lawyer in the area of estate planning. This is her second year receiving this recognition. Elsa was most recently selected as a 2022-2023 Leading Lawyer by What's Up? Media. This honor comes from peers in the legal community. Elsa was singled out in the area of Trusts, Estates, Wills & Probate Law. Elsa is the Vice-President of the American Business Women's Association - Maryland Capital Chapter
www.womenwholeadanthology.com
Presenter/Speaker | Sharvette Mitchell
Building Your Platform | Sharvette Mitchell Sharvette Mitchell, referred to as The Platform Builder®, works with small businesses to enable them to build their online platform so that they generate more revenue with an amazing personal brand. She does this in a couple of ways by focusing on their visibility, marketing and branding through one-on-one consulting, group coaching programs, speaking, and events. Sharvette is a graduate of Virginia Commonwealth University with a Bachelor of Science in Marketing. She brings to the table, 25 years past experience in corporate America in the field of training & development and Consumer Compliance for a global bank. Sharvette has been featured in publications such as Huffington Post, HOPE for Women Magazine, CEO Magazine, Rescue A CEO Blog & Sista Sense Magazine. Sharvette has also been seen on CBS 6 Monday Motivation, CBS 6 Virginia This Morning, The CW Network, and Comcast Cable. In addition, she is a Professional Certified Leadership Coach, a past member of the Board of Directors of James River Writers and a former recipient of the ACHI Magazine’s – Radio Personality of The Year Award. For over 14 years, she has hosted a weekly talk radio show, The Sharvette Mitchell Radio Show, that airs on Blog Talk Radio, Apple Podcast, iHeart Radio, and on her five LIVE STREAMING platforms. Lastly, Sharvette is the visionary author of three book collaborations, PROPEL, POUR and PURSUE. Find out more about Sharvette at www.Mitchell-Productions.com.
www.womenwholeadanthology.com
Branding & Marketing Moderator & Panelists
Marketing & Branding Moderator | Maisha B. Hoye Maisha Hoye is the CEO of BSHG, LLC which manages and markets Customer 1st Marketing, Maisha’s Lemonade Stand and other entrepreneurial brands. She believes in the entrepreneurial spirit and all her companies are created with the philosophy of Ujamaa (Cooperative Economics.) Her mission is to create wealth opportunities for herself, family and clients through the spirit of entrepreneurship and marketing know-how. She started Maisha’s Lemonade Stand as way to fulfill that mission. Since 2012, she has monetized and built the blog up to year over year growth with posts and advertisers that focus on the #HealthyWealthyWise and inspire entrepreneurs. With her company Customer 1st Marketing, Maisha has developed marketing programs for startups to midsize organizations, all with limited budgets and resources, in very competitive and innovative marketplaces. Ms. Hoye believes that successful marketing programs begin with the assessment of the business from the customer’s point of view and then develop marketing action plans. Prior to her entrepreneur journey Maisha’s career in Marketing was all about lead generation and hitting revenue goals. In these positions she also rebranded companies, created marketing and sales processes and her companies won Partner of the Year awards, recognition from state and local governments and Supplier Diversity awards. A proud Hampton University Bachelor's Degree graduate and proud single mother, she gives back to her school as Communication and Fundraising Chair of the local chapter and serves as President of her son’s high school. Twitter @MsMaishaBhoye Facebook www.facebook.com/maishaslemonadestand LinkedIn /maishabhoye
Marketing & Branding Panelist | Olga Tsimaraki Olga Tsimaraki is a self-taught Digital Marketing Consultant specializing in SEO. She comes from Greece, but currently lives with her husband and their dog in a small beautiful city in the Netherlands. A life-long learner and creative at heart, after getting her Master of Engineering she set out to get a job in Marketing; and she did just that. She works full time as a marketing consultant and the COO of Zima Media, a fully remote digital marketing agency, and has worked with over 200 clients on SEO projects. Currently, and having just completed an MBA, she is also working on the side to build The Budding Marketer - a place where new, junior, and self-taught marketers can find everything they need to become exactly the marketers they want to be.
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Marketing & Branding Panelist | Phoenix Jackson Phoenix Jackson is an award-winning impact entrepreneur, communications strategist, fintech investor, author, and speaker. Phoenix’s calling has been to empower women and men alike concerning their abilities to influence and impact others through entrepreneurship. Phoenix is the Founder of Phoenix Affect, a 16-year-old global public relations, communications, and marketing firm. She has worked with many small business owners, non-profits, professional athletes, entertainers, authors, speakers, politicians, NGOs, government entities, and more helping them to manifest their desired outcomes within business. Phoenix takes pride in working with forward-thinking, private, and public entities ensuring a positive and impactful outcome for the people that they serve. “Moving the human collective forward” is her aim with every project and idea that her firms embark on. Her clients have included Oprah's "All Time Favorite Guest" International Humanitarian Dr. Tererai Trent and the Tererai Trent International Foundation, Working Minds - Carson J Spencer Foundation, Children's Hospital, Dr. Vincent Harding (Martin Luther King Jr's speechwriter and humanitarian), Denver Housing Authority, NFL Legend Champ Bailey, and more. She has won many awards for her work including Barack Obama's Top 25 My Brother's Keeper Leaders, Denver's 40 Under 40, Denver's Ones to Watch, Entrepreneur of the Year from the coveted Daniels College of Business, and more. Phoenix and her family reside in Houston, TX by way of Denver, CO. She speaks nationally on varying topics including experiential branding, spiritual focus within entrepreneurship, and more. To learn more about Phoenix please visit www.PhoenixJackson.com. .
Marketing & Branding Panelist | Lori Blatt Lori Blatt works with decision-makers and their team who understand the need for a cohesive personal/firm brand, but are struggling to find their voice, overwhelmed by content creation, and are missing an executable marketing plan to keep creating and maintain momentum. She helps clients weave their passion and energy into their brand and marketing, so they lead with what makes them different and stand out in a noisy world. Lori is a creative soul living in an analytical mind, resulting in a holistic balance of marketing principles, provocative questions, engaging design, well-crafted words. She has the ability to see the BIG picture and the design prowess and a bullpen of talent to execute the details. Creative Mind, Brand Builder, Marketing Maven, Medium.com Writer, Mom of 3 Boys, Reiki Practitioner, Dog Lover, Tiny House Enthusiast, VRBO Host, Margarita Connoisseur, and Old Soul (the order varies daily). www.blattcom.net www.the-meraki-blueprint.com https://www.linkedin.com/in/loriblatt/ https://medium.com/@LoriBlatt
Marketing & Branding Panelist | Kaneesha D. Martin Professor. Strategist. Hugger. Creator. Podcaster. Holder of Secrets. Dreamer. Exploratory Chef. Inquisitive. Encourager These are of the many words to describe this Louisville, KY native and Nashville transplant. Kaneesha D. Martin is making a name for herself by encouraging individuals and organizations to discover and achieve greatness. She has gained extensive experience and respect in leadership, motivation, and communications from previous appointments and current responsibilities at IGNITE! IMC, a boutique communications agency, based in Nashville. Kaneesha has many years of teaching and creating results-driven communication strategies in music & film, book publishing, non-profit organizations, education, and sports sectors. Her passion for marketing began in 90’s while working for WGZB 96.5 FM and WLOU/WLLV 1350 AM radio stations. Although her passion for all things communications- Training, Marketing, & Public Relations- were not discovered until later, Kaneesha found that teaching and talking were a natural fit. All while balancing the agency life, Kaneesha is a professor of Business Communications at the historic Tennessee State University. She truly enjoys motivating and inspiring her students to becoming better communicators regardless the career path they choose. She has obtained both her undergraduate (B.S) and graduate (M.Ed.) degrees from Middle Tennessee State University, respectively in 2004 and 2009. Her hobbies include culinary exploration, spending time with friends & family, and reading great books. Married 17 years to her college sweetheart, Jason, they left one musical city, Nashville, for another city, Memphis.
Marketing & Branding Panelist | Tasha Prados Tasha Prados is a branding and marketing strategy consultant and the founder of Duraca Strategic, where she helps aspiring social impact entrepreneurs build their dream businesses. Tasha is a bilingual and multicultural strategist with ten years of international project management, communications, and marketing experience with the world’s leading agencies, brands, and nonprofits. Tasha has over a dozen industry awards, including from the Shorty Social Good Awards, the Public Relations Society of America, and the American Advertising Federation. After four years at a top-three global advertising agency working on multimilliondollar projects for Fortune 500 companies and U.S. government clients, Tasha started her own business and became a digital nomad in 2019. She still works with big agencies and government organizations and has helped hundreds of small businesses and entrepreneurs all over the world.
Marketing & Branding Panelist | Radhika Duggal Radhika draws on her experience working in financial services, healthcare, and consumer products to lead the design of innovative brand strategies to drive awareness and consideration for brands through multichannel marketing campaigns. She is currently the Chief Marketing Officer of Snapcommerce. Marketing core competencies include: • Multi-disciplinary team management including brand managers, agency professionals, and inhouse communications, content, and analytics professionals • Customer market research, value proposition design, and experience development • Brand positioning and messaging development based on data-driven insights • Strategic and tactical planning and execution • Digital strategy, execution, operating model development and capability building Radhika earned an M.B.A. in marketing from Columbia Business School and a B.A. in marketing and international business from the Leonard N. Stern School of Business at New York University. She also teaches Consumer Behavior at the Leonard N. Stern School of Business at New York University.
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