The Hutchinson Community College marketing department is in charge of a lot more than one would think.
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ocial media posts don’t happen on their own. Someone has to capture campus photos and websites have to stay up to date. It takes a team to make sure everyone knows what’s happening at Hutchinson Community College. The HutchCC Marketing Department is made up of three people - Denny Stoecklein, Director Of Marketing; Janae DeWeese, Assistant Director of Marketing; and Kerry Holden, Webmaster. A big part of what Stoecklein and DeWeese do is trying to get the word out about the college through various media platforms. “I spend a decent amount of time meeting with a number of different media. It used to be you had three choices: newspaper, radio, and TV. Now it is so much more than that, everywhere, everything,” Stoecklein said. DeWeese takes care of all of the graphic design for the college and all photography needs except for athletics. “One minute I’m designing a t-shirt for the chess club and the next minute I’m designing a very serious postcard then I’m taking pictures of ducks on the campus pond,” DeWeese said about the variety of her daily tasks. Holden’s job is to design and manage the content of the public website.
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“I also train content editors on managing content and making the content accessible,” Holden said. “Also to inform people of any new technology involving the public website.” Holden earned the Computer Support Webmaster Technology Degree from HutchCC. She applied for the job in her last semester of school. One of the biggest jobs of the marketing department is getting students to HutchCC. “Trying to get students interested and come for a visit,” Stoecklein said. The marketing department doesn’t have a lot of direct interaction with students or at least not that they recognize. They are the faces behind HutchCC’s social media. When school is canceled, the marketing department is responsible for relaying the information across the different social media platforms. “We don’t make the decisions, we are told about the decision making but we don’t make it,” DeWeese said. Stoecklein and DeWeese both love the flexibility of their jobs. “The variety is key and the flexibility as well,” Stoecklein said. DeWeese has been with the marketing
▲ Photo by Sydney Henke ▲ Denny Stoecklein, Director Of Marketing; Kerry Holden, Webmaster and Janae DeWeese, Assistant Director of Marketing; and took a picture via zoom. Due to COVID-19 this is how all meetings are held.
department for 11 years and still loves coming to work everyday. Stoecklein loves his job as well. “I’m a big sports fan so I also have the flexibility to help out with athletic events which still represents the college and doing my job but for me it’s a getaway,” Stoecklein said. Another thing that the marketing department is in charge of is making sure the Blue Dragon logo is being used correctly. The logo is supposed to always be facing right and can’t be skewed in any way. This is important to maintain consistency. One may never recognize the face behind the camera, know who runs the social media pages, or keeps the website up to date but the marketing department team will remain working behind the scenes.
Dragon’s Tale • More Than Marketing
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