A new jewel for Princes Street

The Ruby Group have chosen Edinburgh as the location for its first Scottish Ruby Hotel.

The Munich-based group will enter the market with a 300-bedroom hotel on Princes Street opposite Princes Street Gardens which will open in 2025. The hotel will follow Ruby’s Lean Luxury mantra.

The new seven floor hotel, a conversion with partial new construction of three connected buildings, will also boost a rooftop terrace and a 24/7 bar which, like the rooms themselves, will follow Ruby’s Lean Luxury philosophy.

Julian Mors, group director development at Ruby, commented, “The hotel market in Edinburgh has proven to be very robust in the past, shows sustainable growth and offers a lot of potential for our concept, especially in the affordable luxury segment. We are very excited to enter the Scottish market with this great project.”

The group has partnered with Scottish real estate investment management company Hunter Reim for the property.

The new hotel will be located at 104-108 Princes Street.