FOSTER’S IS DRIVING CLASSIC LAGER SALES WITH NEW CAMPAIGN

beers at more accessible price points such as Foster’s, when compared with more expensive pleasures.

Foster’s new campaign aims to bring the classic lager category front of mind for consumers, and maintain its high-volume ROS[7], promoting Foster’s as a key sales driver even amid the economic turmoil. The campaign will remind consumers that Foster’s is always a ‘good call’, providing them with a refreshing beer at an accessible price point.

Even more so in the current economic climate, consumers seek brands that are well-known, and trusted such as Foster’s. Recent research shows consumers have repertoires, with two-thirds of beer drinkers tending to stick to one or two preferred brands[8]. Over half of these revealed that they preferred the reassuring experience of a drink they know and like rather than taking the risk of experimenting with something new[9]. Foster’s guarantees customers a great experience at an accessible price, meeting the demands of those looking to control their spending without sacrificing enjoyment or a quality experience.

Classic Lager. Good Call.

· Money for on-trade visits is being ringfenced by consumers looking for enjoyment

· Consumers will look for deals and ways to save on alcohol spend, for example choosing cheaper drinks such as classic lager

· Foster’s provides the perfect accessible price point for consumers to enjoy a beer with their friends

Operators interested in stocking Foster’s can find out more at: https://direct.heineken.co.uk/