STUDENT CREATES DESIGN FOR 4.5 MILLION KOPPARBERG BOTTLES

Paula Grönlund won a recent student competition, launched in partnership with Ravensbourne University, and beat 200 other students for the grand prize of designing new limitededition labels which will now appear on 4.5 million Kopparberg bottles this summer.

Students were invited to create and submit designs for a selection of this summer’s limited-edition labels. For her winning designs, Paulina will also get her university fees paid for a full year, as well as an internship at Neverland.

Paulina, 25, who is studying for a bachelor’s degree in Illustration for Communication, won for her free-spirited, punk-inspired designs which feature bold pops of colour and quirky characters. The judges felt her designs met the brief around bringing to life Kopparberg’s ‘Free to Be’ attitude and thirst-quenching fruit refreshment, drawing on her love for travelling and nature to visualise the brand’s rich design heritage. Rob Salvesen, Head of Marketing at Kopparberg said, “We fell in love with Paulina’s designs instantly, they embody the raw creativity and freedom that we stand for as a brand.”

Thatchers New Ad Features Animation From Aardman

Thatchers Cider has a new TV commercial which was revealed at the end of May. The Somerset cider maker collaborated with multi-Academy Award® winning studio Aardman and uses stop motion animation to bring the viewer through the gates of Thatcher’s own Myrtle Farm home in a light-hearted and affectionate way.

Aardman uses its world-class skills in perfectly crafted hand-made miniature worlds to bring Thatchers’ expertise to the screen. Iconic elements of Myrtle Farm such as its orchards, help tell the story of carefully crafting the perfect drop of cider. Some familiar faces make an appearance throughout the commercial, including fourth-generation cider maker Martin Thatcher making a big entrance for the weekly 12.30 tasting. Viewers may also recognise the iconic Thatcher’s hot air balloon from previous ads, as well as Myrtle, the family dog.

The commercial follows the cider-making journey from the orchards to glass, through Aardman’s unique and characterful storytelling technique. Martin Thatcher, who has had cameo appearances in all of Thatchers recent TV ads, says, “Partnering with Aardman, a truly iconic brand with such amazing creative genius, and situated in the West Country as we are, allows us to introduce consumers to a new light-hearted, storytelling creative about our ciders.”