SUMMER DRINKS

LO ALCOHOL AND SOFT DRINKS ON-TRADE VOLUMES ARE EXPECTED TO GROW BY 48% TO 117 MILLION LITRES BY 2027 AND VALUE TO £432M.

There is Archaeological evidence that shows apples were being fermented to make alcoholic beverages as far back as 6500 BC in the region that is now Iran . Some of the earliest records which show the making and consumption of cider from the ancient Near East and Roman times. However, it was the Normans who are often credited with transforming cider production in England following their invasion in 1066 becoming particularly ‘fruitful’ in the West Country.

James Bond who is famous for his Martini’s actually ordered 19 vodka martinis and 16

Ravensbourne University student, Paulina Grönlund above is dancing for joy as she was revealed as the winner of the 2023 Kopparberg’s annual Limited-Edition design competition, pipping 200 other students to the post.

Now her designs will feature on 4.5 million bottles this summer. Look out for Kopparberg’s limited-edition labels for bestselling flavoursStrawberry & Lime, Mixed Fruit, and Pear.

LIMONCELLO

SPRITZ - Our tip for the perfect summer sale.

According to research 35% of consumers are drinking fewer drinks when they go out but 11% say they are choosing higher quality drinks with 32% increasing their spend on cocktails.