FROM ORCHARD TO GLASS WITH THATCHERS, THE UK’S #1 FAMILY CIDER MAKER.

The cider category is changing. Consumers are seeking out premium options, assured by the brands they trust. Now’s the time to offer your customers ciders from Thatchers, with the great taste, provenance and heritage that’s helped make us the UK’s number one family cider maker.

We’re really proud of being an independent, family company, crafting all of our ciders at Myrtle Farm in Somerset.

WE’RE HERE TO HELP YOU CHOOSE THE RIGHT CIDER FOR YOUR CUSTOMERS

Offering your customers a brand synonymous with consistent quality and ensuring a perfect serve every pint will maximise rate of sale and keep your cider drinkers coming back for more. The right cider range with the right profile will help maximise revenue from every visit.

Depending on whether you’re a high tempo city outlet or country pub, it’s important to offer a choice of cider styles, one or two taps of apple cider, fruit cider on the bar, and alcohol-free in the fridge.

Make It Premium

Premiumisation continues to be a main focus for operators. Remember, apple cider remains king. 76% of all cider serves are draught, of which 3/4 are apple. And it’s Thatchers Gold that has the highest rate of sale of any draught apple cider across all GB outlets.

And where pub operators are free-of-tie and can choose their own cider range, it’s Thatchers Gold they turn to for quenching their customers’ thirst, becoming for the first time the #1 cider in the GB licensed free trade, with a rate of sale more than double its closest competitor.

With free trade outlets making up 45% of total cider volume across the country, this tells us loud and clear that where pub operators have the freedom to choose their cider range, Thatchers Gold, with its perfection in every drop, is their preferred pint to drive sales at the bar.

With Thatchers Haze, the UK’s #1 cloudy apple cider, alongside, together they make the perfect apple cider pairing.

Unlock Opportunities With Fruit Cider

For your fruit cider offer, citrus, tropical and lighter berry variants are now the flavours in demand. There are untapped opportunities for outlets to unlock by choosing the right draught fruit cider range.

Loved by consumers for crafting premium ciders with great taste, we have introduced our Blood Orange and Cloudy Lemon flavours on our new stand-out Fusion font. Fusion now has the strongest rate of sale of any flavoured draught cider, according to Oxford Partnership Market Watch.

Thatchers Fusion uses an innovative, space saving dispense system; just one keg of apple cider with three premium flavours infused at the point of pour. This provides an interesting and unique way for outlets to capitalise on the growth of premium fruit ciders, diversifying their cider range with an eye-catching font that brings theatre to the bar.

THESE ARE BOUNTIFUL OPPORTUNITIES TO BENEFIT FROM THE LOYALTY AND REPEAT PURCHASE THAT THATCHERS ATTRACTS.

If you’d like more information about Thatchers, and how we work with our customers with product training and support, please contact Alan Hay on 07741 313715, or email us on info@thatcherscider.co.uk

For more information visit www.thatcherscider.co.uk