Strategy Overview

ELEANOR DOUGHTY AND FRIENDS

2021-2024 STRATEGY PLAN SEPT 2020

In 2020, Urban Sketchers entered its second decade. Usually the Board meets for three days and cranks out plans and ideas that each one of the Board Members brings to the table after deep study.

These plans provide a longterm vision for the organization, resources to accomplish our goals and a way to share USk with new sketchers and groups.

Our mission is to raise the artistic, storytelling and educational value of on-location drawing, promoting its practice and connecting people around the world who draw on location where they live and travel.

2024 VISION

• To demonstrate the global impact of Urban Sketchers communities, education and events.

STRATEGIC COMMITMENTS

• Global communication • Diversity and inclusion • Structured planning

STRATEGIC COMMITMENTS & PRIORITIES

Global Communications • Accessible USk information hub • Improve USk technological infrastructure • USk member preferences: surveys • Enhance & part automate Board/Committee interaction

Diversity and inclusion • Outreach and education focus • Celebrate people, regions, language and stories • Art, education and sponsor partnerships

Structured Planning • Activity, event, project, program proposals • Resource and outcome tracking • Priority planning and reporting.