Positioning Diagrams... 103 Slides
Positioning Diagrams Segmentation Diagrams Targeting Diagrams 4-/9-Field Matrix BC-Matrix / McKinsey Matrix Business Model Diagrams
A B
C
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D
High
A
B
C
Low
Internal
D
External
B
A High
D
Low
C
Internal
External
D
C
High
Low A B
Internal
External
High
Low
C
D
B
A
Internal
External
High
Low
Low
High
18% 16% 14%
12% 10% 8% 6% 4% 2% 10X 4X
2X1.5X 1X
.5X
.2X
.1X
High
Low
A High
E B D
F
Low
C G
22% 20% 4 1
18% 3
16%
2
14% 12%
5
10% 8% 6% 7
6
4% 2%
0.1 x
1x
10 x
8
Very high
Moderate
Very low
Very low
Moderate
Very high
High
Moderate
Low
Low
Moderate
High
Strong
Low
Medium
High
Average
Weak
Strong
Medium
Weak
High
Medium
Low 5.00
3.67
2.33
1.00
Strong
High
Medium
Low
Average
Weak
High
Moderate
Low
High
Low Low
High
High
Low Low
High
High
Low
High
Low
High
Low
High
Low
2
1
1
3
1
3
B
A
A B
B
A
2B
1A
1A
3B
1B
3A
C
H
AB DE
YZ
X JK
FG M
L
C H
AB
J
DE
XYZ
K
M
FG L
1
2
3
4
5
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7
8
9
10
11
12
1
2, 3
4, 8
5, 6, 7
9, 10, 11, 12
4
3
2
1
8
7
6
5
12
11
10
9
2, 3
1
4, 8
5, 6, 7
9, 10, 11, 12
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