E-COMMERCE IN POLAND 2014 REPORT
By DreamCommerce
More and more Poles are buying through the internet E-commerce industry is still under a lucky star When thinking about online selling, do you have eBay on your mind? It means that everything in the e-commerce is yet to come. One of the fastest developing sectors of the economy offers more opportunities than the most popular auction site. Not only in Poland.
E-commerce In Poland | 2014 Report
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Our new customers - owners of the online stores based on customized software for e-commerce Shoper claims, that the main reason of opening an own e-store is a desire of running own business. Most of them manage the store by themselves, for most it is also the main source of income. But not only new owners prefers the model of the instant online store like Shoper platform. Experienced e-sellers and big companies choose this solution either. "So far I was selling only through the auction sites - then I decided to expand", „I was looking for the
the professional platform", "I wanted to present my offer to a wider range of customers� these are the most common answers while asking about choosing Shoper software. In fact, opportunities which comes along with choose of Shoper platform are incomparable brighter than using auction sites only. High speed, low maintenance costs, intuitive use and decent technical support - these are the most important advantages. Instant online shops like Shoper are also integrated with Facebook, popular payment gateways and shipping companies. That’s why they are the most convenient tool of running e-business. More than 10 000 companies in Poland started their e-commerce adventure thanks to Shoper platform.
The 5 largest online store advantages
Desire to run own business
High speed
Extending portfolioof sales channels / "Not only auctions"
Intuitive interface
Company development
Integration with external web services
Needs of the market / "I found space for my business"
Technical support
Internet is the future!
Original layout
E-commerce In Poland | 2014 Report
5 of the most common reasons for opening on-line store
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How long are you running an online store?
< 1000 visits (43,66%) 1000 - 5000 visits (15,61%) 5000 - 10 000 visits (4,39%) 10 000 - 15 000 visits (1,22%) > 15 000 visits (2,93)
< 1 year (41%)
Don’t know (32,20%)
Average monthly traffic in your store
1-3 years (37%)
> 3 years (22%)
CONDITION OF
ECOMMERCE IN POLAND
2014
Turnover: thousand / month < 2 000 PLN (27,80%) E-commerce In Poland | 2014 Report
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2 000 - 5 000 PLN (12,93%)
> 10 000 zł (19,51%)
5 000 - 10 000 PLN (6,34%)
I'd rather not say (33,41%)
E-commerce is still the easiest way to set up your own store and promote your products among the customers. However, according to Director of Sales & Marketing in Shoper - Tomasz Tybon: “it is also a complicated matter that is not understood properly by everyone - especially those businessmen whose daily routine makes being up-to-date with current internet trends impossible”. The point is not to gather valuable knowledge but to use it effectively. But the e-commerce, with all its opportunities, actually is an industry where the only limits are: your imagination, creativity, and the ability to learn and implement the knowledge in practice.
In 2014 over 60% of online stores in Poland prepared special Christmas offer for their customers. For 35% of them it was the first action of this kind. PRICE, NEW PRODUCTS, WHAT ELSE? How stores are tempting customers? 65,85%
Lower prices, on-sales actions
44,31%
New products
38,21%
Discount coupons
35,37%
Discounts for purchasing more products
33,33%
Day of free delivery
19,92%
Limited collections
17,07%
Special package holidays
10,57%
Faster shipment
4,47%
New, faster method of payment
3,25%
Installments for the purchases
E-commerce In Poland | 2014 Report
Let’s add some facts: In 2014 around 20% of polish e-stores reached total turnover of 10000 PLN. On the other hand - 27 percent of respondents reported turnover of less than 2 000 PLN, and a little more than 6 percent of the respondents - 5 -10 000 PLN.
HOW TO ENCOURAGE CUSTOMERS
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MARKETING & SOCIAL MEDIA In 2012, 41% of e-shops owners declared that they are planning to promote their business using social media marketing. One year later - over 50%. By 2014, ďŹ gures are even more optimistic.
MARKETING IN E-SHOPS:
what percentage of turnover spend on marketing activities?
Couple of years ago, the favorite form of promoting the e-stores were SEO activities and e-mail marketing. Today - social media and popular sites like Facebook. < 10 percent (56%)
10-30 percent (15%)
> 30 percent (6%) Not investing in marketing (23%)
E-commerce In Poland | 2014 Report
Social media sites used to promote e-shops Facebook Youtube Nasza klasa
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Google+ Instagram
Pinterest Twitter
Inne (Blogger, fora branĹźowe)
E-COMMERCE
IS BOOMING
50 40
This is how e-commerce market evolves in Poland. Consumers spendings on online shopping are rising two digit number year after year.
30 20 10 0 2013
2014
2015
2016
But ecommerce is booming not only in Poland and Europe. According to new figures from eMarketer.com, ecommerce sales worldwide will reach $2.356 trillion in 2018 and experts espect „Asia-Pacific to become the leading region for ecommerce sales in 2015, representing 33.4% of the total, compared with 31.7% in North America and 24.6% Western Europe”.
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B2C Ecommerce Sales Worldwide, 2013-2018 (trillions and % change, source: eMarketer.com)
0 2014
2015
2016
2017
2018
500 400 300 200 100 0 China
USA
UK
Japan Germany France South Korea Canada Russia
Brasil
E-commerce In Poland | 2014 Report
Top 10 e-commerce countries in 2014 as measured by sales according to an eMarketer report (in billion dolars)
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DREAMCOMMERCE / EXPERIENCE NEW QUALITY IN E-COMMERCE
Get in touch with our team: partner@dreamcommerce.com 0048 124446834
Instant online store
E-commerce In Poland | 2014 Report
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More than 10k stores started their e-commerce business thanks to our platform Perfect solution for hosting providers looking for a white label e-commerce platform
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