How To Create A Timeless Visual Brand For Your Business

But what is brand identity?

It is a combination of a variety of things related to your business. From your company name and logo, to the tone of all your communications and colours you use in the aesthetics of your images on your website - all these elements form your brand identity. They help to create a recognizable personality that people associate with your brand. The trick is creating a timeless visual brand with a recognizable foundation and adaptable elements that allow you to remain relevant.