Dream Home Professional Listing Workbook

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Listing Specialist

Our results will move you.

888.85.KWHomes

www.dreamhomepros.com


Thank You! Thank you for choosing to put your trust in Dream Home Professionals for the process of buying amd or selling your home. Every member of our team is committed to ensuring that ALL of your real estate needs are not just met, but exceeded! We ve created this book for your convenience and we hope that it will be a valuable resource. While the entire process is outlined for you here, please know that we will be staying in constant contact with you throughout the process. Your experience will be unique and we will adjust our service according to your wants and needs. Our focus is on your complete satisfaction. /

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Good service speaks for itself. We re looking forward to the opportunity to earn your referrals too! ’

Kelli Higgins 785 817 9255 kelli dreamhomepros.com (

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Dana Henderson Peppers 785 231 9087 dana dreamhomepros.com -

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What We Believe

VISION

MISSION

VALUES

To truly serve each client while keeping the highest level of honesty and integrity through each buy/sale and beyond.

To glorify God by putting our clients' interests above our own, providing the highest level of honesty and expertise before, during, and after each transaction.

Integrity, professionalism, fairness, teamwork, innovation, always customer focused

2015 Best of Topeka


TESTIMONIES If you are in the market to purchase a home the only person you should call is Kelli Higgins! We just purchased a home and Kelli was beyond AMAZING! We started working with Kelli the end of September and we were in our Dream home before Thanksgiving (Even with the new regulations!!) Very impressive since we are very picky! She made the entire process a breeze and so much fun!! Hands down we would recommend her to anyone buying a home because her and her team really do take the stress out of the home buying process." -Dee Vazquez "

Kelli Higgins did an exceptional job when I was looking to purchase a home. She was very flexible and was able to show me homes around my work schedule. It took quite a while to find my home, because I am picky! Kelli was always professional and able to answer any questions I had. She also did a superb job in negotiating with the seller." -Richard Yurco

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I highly recommend Dana Henderson with Keller Williams for anyone wanting to list and more importantly sell there property. I had two adjoining properties with a house on one lot and a large shop on the other lot. Dana worked really well with me in working through the issues with the planning and zoning department to allow us to list and sell the two as separate properties. Dana's research in the property resulted in the recommendation to list the house for $25,000 more than a realtor with 40 years experience. Boom the house sold in 25 days for our asking price. Better yet, the adjacent large shop that through Dana's research was able to be sold as potential residence and it sold in just 19 days. If you use Dana Henderson, be ready as they sell fast!!!" -Curtis Henderson "

Dana helped us sell our condo in Topeka when we moved out of state. She kept in constant communication with us and always made things easy for us. We are now moving back to Kansas; we were so impressed with Dana that we’ve asked her to be our realtor as we prepare to buy.” - Bill Matney “


TESTIMONIES Kelli was a fantastic resource throughout our buying and selling process. She was a wealth f knowledge, especially when it came to marketing our home to the right buyer. I was throughly impressed with her communications skills and the detail that her team put into everything they did for us. Thank you Kelli!" -Emily Mitchell "

We had such a great experience with the whole team at Dream Home Professionals. If we ever had a question they would answer promptly and helped educate us through the process. We have already referred our friends to Kelli, we will never use anyone else!" -Rykin Family "

I would highly recommend Kelli. Not only did she help us find the house of our dreams, she also sold our current home in 20 days at 99% of the asking price. She was so nice and pleasant to work with and was very understanding to my emotional pregnant tendencies. I would use her again in a heart beat and would recommend her to anyone looking to buy or sell. She was willing to bend over backwards for us and I truly appreciate it!" -Jessica Jeffery "

Make sure to visit our Facebook page for the latest testimonies!


HOME SALE TIMELINE pre listing -

schedule an appointment meet with Dream Home Professionals discuss best strategy for selling formal listing presentation executed sales agreement property evaluation complete market analysis establish sales price

listed and active marketing campaign started professional photography taken signs installed submitted to multiple listing service Showing times selected property brochure delivered direct mail campaign launched e­mail campaigns started open house scheduled

under contract offer(s) received offer(s) negotiated offer accepted back­up offer(s) accepted inspections & disclosures completed appraisal completed contingencies removed property closes refer friends to Dream Home Professionals


Our Listing Strategy 1

Printed material also include Just Listed postcards that are mailed to hundreds homes in your neighborhood. This encourages your neighbors to tell friends and family about your home. 16% of buyers buy a home in a neighborhood

where friends or family live.

2 We actively call other agents and current buying clients to tell them about your home.


3 We just don t email agents, we send your home out to thousands of Topeka residents through our Realtor software. '

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FACEBOOK

The team at Dream Home Professionals are experts in Facebook ads. We understand the strategies it takes to market to targeted demographics, how to hook them, and how to convert them. We get thousands of image views and video plays weekly.


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Open houses are our specialty! We love getting in front of buyers and guiding them through your home! We get 1 transaction for every 7 people through our open houses!

Here are just some of the ways we might market the open houses we will hold: Posted on all major websites including Zillow, Trulia, and the local MLS Several signs strategiclly placed around your neighborhood Postcards letters mailed to area Posted on our social media accounts Social Media Ads Weekly Newsletter Blast /


Junction City 831 W. 6th St. Junction City, KS 66441 785­223­5550

Manhattan 2815 SW Anderson Manhattan, KS, 66502 785­320­2192

Topeka 5990 SW 28th St. Ste E Topeka, KS 66614 785­273­7900

We offer: First Time Homebuyer Programs FHA/VA/USDA Conventional programs Fast and Easy Prequalifications Ryan Plattner, Mortgage Banker NMLS #6921 913-208-2168(cell) rplattner@banklandmark.com

Apply online at:

www.ryan.banklandmark.com


" Our Reputation is our Livelihood!"

Services *Radon Testing

*Mold / Indoor Air Quality Testing

*RecallChek *Whole Home Inspections * Multiple Units * Commercial Building Inspections *Partial Inspections-Mechanical Systems, appliances, heating, and air conditioning *Partial Inspections-Structural Foundation & Structural Integrity *Specific Inspections: Structural Item Check / Specific Mold Area Check *Specific System Inspections & Additional Out-Buildings Contact Us Guy R. Anderson www.andersonhomeinspect.com 785 - 478 - 2224


Employing the Right People

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A Transaction Coordinator functions as a liaison between real estate agents, their clients, escrow companies, and mortgage brokers during the process of a real estate sale. We use a transaction coordinator to make sure your transaction buying or selling is as smooth as possible and nothing is over looked. When we are out at your home inspection or on the phone negotiating a better deal for you, you can trust we have someone on the back end making sure all T s are crossed and I s are dotted. (

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Your home will appear on over 120 websites, including the Topeka MLS, Zillow, Trulia, Realtor.com, and many many more!


8 Professional Photography Over 85 of home buyers start their search online, so professional photography is imperative to selling a home! We hire a professional to come take the best pictures and they are all completely edited to make sure your home is shown perfectly! %

Did you know homes with professional photography... Receive an average of 61% more views than their peers across all price tiers. Have a 47% higher asking price per square foot. Have an increased likelihood of selling for homes priced above $300,000.


Frequently Asked Questions Are there things we should do to our home to help ensure the maximum price? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. We can advise you about specific improvements that will increase your home s marketability and value. '

How often will you advertise our property? We don t just list homes We market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. We will customize a marketing plan to reach the types of buyers most likely to purchase your home. We know how to maximize the power of the Internet for our clients while also using traditional methods including newspaper ads, brochures, yard signs and direct mail. '

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Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with us, we will conduct a comparative market analysis prior to recommending an asking price for your home. We will explain how we arrived at the price, but ultimately the decision is up to you. We will offer my professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home s appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home s appeal. '

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What happens once we get an offer? We will help you consider each offer and negotiate the best deal for you. Once you ve accepted an offer, The Higgins Group will guide you through the entire closing process and ensure everything proceeds smoothly. '


NEXT STEPS to sell your home Declutter: It is important to declutter your house so it appears to have lots of storage space. Potential buyers want to feel like they can easily fit all their belongings and be well organized. All built in cabinets and closets are fair game for potential buyers to inspect. These areas must be clean, neat, and orderly. There are several key areas in your house where you will want to focus your time. 1. Kitchen 2. Bathrooms 3. Clothes Closets 4. Kid s Stuff -

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Remember... 1. Spacious: Rooms should appear spacious. Store any unnecessary pieces of furniture to allow for easy movement around the room and throughout the house. 2. Personal Items: Remove all personal items, such as photos. Potential buyers want to see themselves living in the house, not you. 3. Plants: Replace all dead or dying plants. Use real plants, not fake ones. Curb Appeal: New Plants: Remove all dead plants and replace with new live plants. Add annual flowers with pops of color. Fertilize: Fertilize your lawn, shrubs, and trees. You want everything to look green and healthy. You might even want to super bloom flowers to keep them blooming while your house is on the market. Mulch: Mulch all plant beds and around trees. Mulch not only cleans up the landscape but also stops weeds from returning. Potential buyers see a mulched yard as a well maintained yard. ‘

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888 85 KWHomes -

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www.dreamhomepros.com


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