Some effective Custom Stationery Designing Tips
Many of the business owners now are investing in custom stationery designs for to create a distinct brand image. They are the best tools to communicate the company message to the people. Though there are various promotional methods but stationery design claims more professionalism. Creating stationery designs with creative fonts, colors with the company logo. Every stationery material must have the logo design imprinted on it. Stationery designs include letterhead, business card, pens, postcards, ink stamps, folder design and also mobile apps. 1. Representing the brand The design should convey the brand essence and its personality. Stationery design should be catchy, memorable and should portray the companies purpose, irrespective of whether you are offering product or services. In case of a
letterhead, you must use a quality of a paper and the color scheme and the layout every aspect is important. Perfect design of the stationery material counts for the best impression on the target and creates corporate identity. 2. Must be readable Each stationery material portrays the brand name that means the selection of typography, color, and the theme is extremely important. So don't go for the florid fonts. Don't try to make it so called different as you want to the brand to stand out in the crowd, not the letters. While all the other companies will try to create something different with the custom print design but you ensure that the font size is proper so that it's readable. The clients and the audience will find it easy to read the text and will depict the information effectively. 3. Consistency is a key factor In case, of a brochure, business card, folder design or any other stationery item ensure that all have the same consistency and complement each other. A set of properly designed stationery material makes them look professional and impress the clients for its professionalism. The similarity in the visual representation can bring the consistency. 4. Use of white space Proper selection design that provides that focus on the brand message with the meticulous use of white space. Putting too many elements in the design will just move the attention from the important factor in the stationery, like the contact information or the logo design. Keeping the background while in most of the cases helps one to easily focus the main matter of the business card or folder and other items. 5. Inclusion of Contact Ascertain that business card has the contact information imprinted and also on other stationery items. Maybe some items will not provide enough space for including the complete address if it's too big. Still, you can give the primary location of the company and the phone number along with the email address. It should be readable and the information must be correct.