CALGARY
Designing Competitive Advantage
The Client
The Challenge
Trev Deeley Motorcycles
Trev Deeley Motorcycles, while expanding into one of North America’s largest Harley Davidson dealerships, wanted to integrate its priceless collection of motorcycles previously housed in a separate warehouse. They engaged Brent Cooke, former head of exhibitions at the Royal BC Museum, who recruited Karo to create the most appropriate visitor experience for the new 10,000 sq. ft. Deeley Motorcycle Exhibition.
vintage bikes from the current exhibit. Experiential elements include an Orbital Map™ with interactive touch screens that allow visitors to select Destination Highway rides across BC and northern US, a “photo opportunity’’ area, and a rotating wheel turntable. The inaugural exhibit, Classic Harley Davidson, follows the 10 decades of Harley Davidson’s development from a former bicycle manufacturer to one of the top five motorcycle brands in the world.
www.karo.com
VANCOUVER
The Karo Solution
Karo developed a new identity, exhibit graphics, fixtures and a much more engaging masterplan, complete with a flexible system that allows Trev Deeley to select themed exhibits from its extensive and growing collection. A curved steel storefront ‘highway’ supports a series of
THE RESULT The new exhibition space has been an instant success with customers. The display integrates the experience of owning and riding a powerful motorcycle with the romantic free spirit of the sport and love of the open road.