Portfolio of Design & Photography
Andrew Villalobos
CONTENTS —
01
02
03
04
About Me
Desert Life Book Design
State Bicycle Co. Skin Care
Frank Lloyd Wright Designer Paint
Purified Benefit Concert Deliverables
Typography 3
Package Design 3
Package Design 2
Visual Systems 1
— page 10
— page 18
— page 24
— page 30
Nice to Meet You What Inspires Me — page 06
05
06
07
08
09
Day of the Dead Los Angeles
AIDS Awareness Poster
Vertical Retail Store Brand & Packaging System
Villa Cappelli Olive Oil Packaging
Snapit
Identity 2 — page 36
Visual Systems 1 — page 46
Package Design 4 — page 50
10
11
12
Lumen
Various Logo Designs
Photography
Package Design 1 — page 78
Visual Systems 1 Identity 1 & 2 — page 82
Personal — page 86
Package Design 2 — page 66
Graphic Design 2 — page 72
NICE TO MEET YOU. My name is Andrew Villalobos & I am a designer drawn to great form.
When I think of the word form, I think of something being molded and created into a better version of itself. My role as a graphic designer is to shape words and pictures into beautiful working form. This form should evoke meaning and emotion. It allows the function of the design to take precedence. My goal is to create a perfect form that may not even be noticed by the casual observer. Great form is an art.
WHAT INSPIRES ME
MUSIC N AT U R E P H OTO G R A P H Y LIGHT MODERNISM FURNITURE A R C H I T EC T U R E
01
BO OK DES IGN
Desert Life Book Design GR 330 OL1: Typography 3 – Complex Hierarchy Instructor: Carolina De Bartolo
12 | 13
TITLE
Book Design, Desert Life CLASS
Typography 3, Complex Hierarchy INSTRUCTOR
Carolina De BartoloÂ
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 01: Boo k Des i gn , De s e r t L i fe
Ty p ogra p hy 3 , C o m p l ex Hi era rc hy
DESIGN OBJECTIVE
to design a book using text, infographics, pictures, and illustrations; to show complex hierarchy in design with a focus on grid use SOLUTION
Desert Life intrigues me. At a glance, the desert looks simple and lifeless. Yet when one looks closer and ventures into the desert, the landscape comes alive. Beautiful cactuses grow next to powerful rock formations. Lizards bask in the bright sun while snakes create artwork in the sand. The colors of the sky change by the hour, narrated by the sounds of nature. The desert is an ever-changing landscape with a quiet powerful beauty. My book design mimics the minimalistic desert feel with the pops of detail. The graphs, charts, dynamic typography, and photography became the vibrant life of the book. The form pulls the observer in and allows the content to become the focus.
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 01: Boo k Des i gn , De s e r t L i fe
DESERT LOCATIONS
EXTREMELY ARID
ARID
SEMIARID
Ty p ogra p hy 3 , C o m p l ex Hi era rc hy
14 | 15
F OR M
AN DR E W VI L LA LOBOS
16 | 17
02
PA CK AG ING
State Bicycle Co. Skin Care GR 370 OL1: Package Design 3 Instructor: Thomas McNulty
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 02 : Stat e Bi c yc l e C o. S k i n C a re
Pa c k a ge De s i gn 3 , Adva nc ed 3D B ra ndi ng
20 | 21
On-the-Go Squeeze Bottle
Spray Bottle Line
Tub of Body Rub Cream
TITLE
State Bicycle Co. Skin Care CLASS
Package Design 3 INSTRUCTOR
Thomas McNulty DESIGN OBJECTIVE
to create a line of skincare products and an in-store display for an up-and-coming brand that does not have a skincare line SOLUTION
I chose State Bicycle Co., a fixed gear bicycle company that showcases clean, sleek bicycle designs. I created a sunscreen based skincare line that complements State Bicycle Co.’s modern design philosophy. I designed packaging for a variety of sunscreens including dry touch, wet skin, lip balm, kids, and sports action.
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 02 : Stat e Bi c yc l e C o. S k i n C a re
Pa c k a ge De s i gn 3 , Adva nc ed 3D B ra ndi ng
22 | 23
03
PA CK AG ING
Frank Lloyd Wright Designer Paint Package Design 2, Executing 3D Design Instructor: Valerie Taylor-Smith
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 03 : Fra nk L l oyd Wri ght De s i gn e r Pa i nt
Pa c k a ge De s i gn 2 , E xecuti ng 3D Desi gn
26 | 27
TITLE
Frank Lloyd Wright Designer Paint CLASS
Package Design 2 INSTRUCTOR
Valerie Taylor-Smith DESIGN OBJECTIVE
to create a designer line of paint and associated packaging materials inspired by a well-known artist SOLUTION
I chose architect and designer Frank Lloyd Wright as the person I modeled my designer line of paint off of. Wright is known for his Usonian homes, which feature straight and beautiful lines. I illustrated a line drawing of Wright’s famous Fallingwater house and used it as the main image on each can of paint. The lines wrapped around the front of the can to the back, creating space for information and icon illustrations. To complete the look, I used rectangular shaped cans instead of the typical cylindrical cans used for most paint products.
F OR M
AN DR E W VI L LA LOBOS
Proje c t 03: Fra n k Ll oyd Wri ght De s i gn e r Pa i nt
Pa c k a ge De s i gn 2 , E xec uti ng 3D Desi gn
28 | 29
04
IDE NTI TY
Purified Benefit Concert Visual Systems 1 Instructor: Troy Alders
32 | 33
Logo Design
D E I F I PUR
TITLE
Purified Benefit Concert CLASS
Visual Systems 1
Vi su a l Syste m s 1
INSTRUCTOR
Troy Alders DESIGN OBJECTIVE
to develop a brand and all its deliverables for a benefit concert for clean water in Africa
F OR M
AN DR E W VI L LA LOBOS
Proje c t 04 : P uri fie d Be ne fi t C o n c e r t
SOLUTION
I developed the name Purified for the name of the benefit concert and created a logo and all the branding materials and deliverables that go along with it. The logo is the name Purified with an illustration of the continent of Africa with the tip of it having a drop of water coming off of it. Along with the logo, an iPad app was created to allow people to buy tickets, view photo galleries, get information about the events and artists performing, book hotels, and contact staff at the music festival. I also designed tickets and posters for the event.
iPad App Design
F OR M
AN DR E W VI L LA LOBOS
Proje c t 04 : P uri fie d Be ne fi t C o n c e r t
Vi su a l Syste m s 1
34 | 35
Poster Design
Ticket Design
05
IDE NTI TY
Day of the Dead LA Identity 2 Gordon Mortensen
TITLE
Day of the Dead LA CLASS
Identity 2: Strategies for Branding INSTRUCTOR
Gordon Mortensen DESIGN OBJECTIVE
to create a logo and branded experience for the Day of the Dead festival in Los Angeles, California SOLUTION
Day of the Dead immediately brought to mind the traditional Mexican Sugar Skull. I wanted to incorporate it in some way. I came up with the idea of creating an illustration of a typical skull, but with hand drawn lettering inside the shape of the skull forming the eyes and mouth. “Day of the Dead” reads on the top half of the skull and “LA” forms part of the teeth. This logo was used for the website, poster design, ticket design, and other event deliverables.
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 05: Day of the Dea d L A
Id e nti ty 2 , S trate gi e s fo r B randi ng
40 | 41
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 05: Day of the Dea d L A
Id e nti ty 2 , S trate gi e s fo r B randi ng
Original Sketch First Refinement Second Refinement
42 | 43
Final
F OR M
AN DR E W VI L LA LOBOS
Proje c t 05 : Day of th e De ad L A
Id e nti ty 2 , S trate gi e s fo r B randi ng
Poster Design
44 | 45
Website Design
06
POS TER DES IGN
AIDS Awareness Visual Systems 1 Troy Alders
F OR M
AN DR E W VI L LA LOBOS
Proje c t 0 6 : A IDS Awa re ne s s
Vi su a l Syste m s 1
48 | 49
TITLE
AIDS Awareness Poster CLASS
Visual Systems 1 INSTRUCTOR
Troy Alders DESIGN OBJECTIVE
to design a poster that conveys a message in support of the use of condoms to help prevent AIDS SOLUTION
Thumbs up in the United States is a universally understood symbol meaning approval. I illustrated a hand giving a thumbs-up with a condom over it to allow me to convey the message without the use of words.
07
PA CK AG ING
Vertical Retail Store Brand & Packaging System Package Design 4 Thomas McNulty
52 | 53
TITLE
Vertical Retail Store Brand & Packaging System CLASS
Package Design 4 INSTRUCTOR
Thomas McNulty
F OR M
AN DR E W VI L LA LOBOS
Proje c t 07: Ver ti c al Reta il S to re
Pa c k a ge De s i gn 4 , 3 D C o l l abo rati ve Pro j ec t
DESIGN OBJECTIVE
to create a retail store, brand it, and design its identity in a complete packaging system across various products SOLUTION
I created a retail store named Vertical that specializes in sporting goods and equipment. Vertical is the main brand and there are sub-brands that have their own specific purpose, such as skateboarding, food products, rock climbing, and fishing.
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 07: Ve r ti c al Reta il S to re
Pa c k a ge De s i gn 4 , 3 D C o l l abo rati ve Pro j ec t
54 | 55
F OR M
AN DR E W VI L LA LOBOS
Proje c t 07: Ver ti c al Reta il S to re
Pa c k a ge De s i gn 4 , 3 D C o l l abo rati ve Pro j ec t
56 | 57
F OR M
AN DR E W VI L LA LOBOS
Proje c t 07: Ver ti c al Reta il S to re
Pa c k a ge De s i gn 4 , 3 D C o l l abo rati ve Pro j ec t
58 | 59
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 07: Ve r t ica l Re ta i l S to re
Pa c k a ge De s i gn 4 , 3 D C o l l abo rati ve Pro j ec t
60 | 61
F OR M
AN DR E W VI L LA LOBOS
Proje c t 07: Ver t ica l Re ta i l S to re
Pa c k a ge De s i gn 4 , 3 D C o l l abo rati ve Pro j ec t
62 | 63
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AN DR E W V ILL ALOBOS
Pro j ec t 07: Ve r t ica l Re ta i l S to re
Pa c k a ge De s i gn 4
64 | 65
08
PA CK AG ING
Villa Cappelli Olive Oil Package Design 2 Valerie Taylor-Smith
68 | 69
TITLE
Villa Cappelli Olive Oil CLASS
Package Design 2 INSTRUCTOR
Valerie Taylor-Smith DESIGN OBJECTIVE
F OR M
AN DR E W VI L LA LOBOS
Proje c t 0 8 : Vi ll a C a pp el li Ol i ve Oi l
Pa c k a ge De s i gn 2 , E xe c uti ng 3D Desi gn
to create a new identity and packaging system for an existing brand of olive oil SOLUTION
I chose to create a new brand identity for the olive oil brand, Villa Cappelli. I colorcoded the labels to the different flavors that were offered. It created a clear separation between each product, but still had the look of the entire brand family.
3 7 5 ML (1 2 . 6 8 FL O Z )
VILLA CAPP V EI LLLLAI C A P Nutrition Facts
EXTRA VIRGIN OLIVE OIL
EXTRA VIRGIN OLIVE OIL
VILLA CAPPELLI // BASIL
VILLA CAPPELLI // BASIL
EXTRA VIRGIN OLIVE OIL
EXTRA VIRGIN OLIVE OIL
3 7 5 M L( 1 2 .6 8 F L O Z )
VILLA CAPPELLI // BASIL
VILLA CAPPELLI // CHILI
EXTRA VIRGIN OLIVE OIL
VILLA CAPPELLI // CHILI
EXTRA VIRGIN OLIVE OIL
EXTRA VIRGIN OLIVE OIL
VILLA CAPPELLI // CHILI
VILLA CAPPELLI // LEMON
EXTRA VIRGIN OLIVE OIL
VILLA CAPPELLI // LEMON
EXTRA VIRGIN OLIVE OIL
VILLA CAPPELLI // LEMON
70 | 71
Serv. Size 1 Tbsp. (15ml) | Serv. Per Container 75 Calories 120 | Fat Cal. 120 *Percent Daily Values are based on a 2,000 calorie diet.
Amount/Serving
Nutrition
% DV*
Total Fat 14g 21% Sat. Fat 2g 9% Trans. Fat 0g Polyunsat. Fat 2g Monounsat. Fat 10g Cholest. 0mg 0% Sodium 0mg 0% Total Carb. 0g 0% Protein 0g Facts Nutrition Facts
Serv. Size 1 Tbsp. (15ml) | Serv. Per Container Serv. 75 Tbsp. Not a significant source of dietary fiber,Size sugars,1 vitamin A, (15ml) | Serv. Per calcium and iron. Calories 120 | Fat Cal. 120 Calories 120 | Fatvitamin Cal.C, 120 *Percent Daily Values are based on a 2,000 calorie diet.
Amount/Serving
Total Fat 14g Sat. Fat 2g Trans. Fat 0g Polyunsat. Fat 2g Monounsat. Fat 10g Cholest. 0mg Sodium 0mg Total Carb. 0g Protein 0g
*Percent Daily Values are based on a 2,000 calorie diet.
% DV* Amount/Serving
%D
21% Total Fat 14g 9% Sat. Fat 2g Trans. Fat 0g Polyunsat. Fat 2g Monounsat. Fat 10g 0%Cholest. 0mg 0%Sodium 0mg 0%Total Carb. 0g Protein 0g
Not a significant source of dietary fiber, sugars, vitamin A, vitamin C, calcium and iron.
www.villacappelli.com 3 7 5 M L( 1 2 .6 8 F L O Z )
3 7 5 M L( 1 2 .6 3 785 FM L L( O1Z2).6 8 F L O Z )
3 7 5 M L( 1 2 .6 3 785 FL MLO (1Z2). 6 8 FL O Z )
2 9
0 0 0
Not a significant source of dietary fiber, sugars, vitamin A vitamin C, calcium and iron.
3 7 5 ML (1 2 . 6 8 FL O Z )
9 786512 1893211
Pa c k a ge De s i gn 2 , E xe c uti ng 3D Desi gn Proje c t 0 8 : Vi ll a C a pp el li Ol i ve Oi l AN DR E W VI L LA LOBOS F OR M
3 7 5 M L( 1 2 .6 8 F L O Z )
VILLA CAPPELLI
www.villacappelli.com www.villacappelli.com
VILLA CAPPELLI
Handcrafted from fresh olives plucked from our trees growing on the shoulders of the ancient Via Appia in Terlizzi (Puglia), Italy, Villa Cappelli Extra Virgin Olive Oil has a buttery, grassy flavor. It has that distinctive “Puglia pinch” or spicy finish, is very low in acidity — containing only olives — and has no preservatives, colors or chemicals of any kind. Select flavors are infused with only the best, natural ingredients.
Nutrition Facts
Nutrition Facts
*Percent Daily Values are based on a 2,000 calorie diet.
*Percent Daily Values are based on a 2,000 calorie diet.
*Percent Daily Values are based on a 2,000 calorie diet.
Amount/Serving
Amount/Serving
Amount/Serving
Serv. Size 1 Tbsp. (15ml) | Serv. Per Container 75 Calories 120 | Fat Cal. 120 % DV*
Total Fat 14g Sat. Fat 2g Trans. Fat 0g Polyunsat. Fat 2g Monounsat. Fat 10g Cholest. 0mg Sodium 0mg Total Carb. 0g Protein 0g
Nutrition Facts
Serv. Size 1 Tbsp. (15ml) | Serv. Per Container 75 Calories 120 | Fat Cal. 120
21% 9%
% DV*
Total Fat 14g Sat. Fat 2g Trans. Fat 0g Polyunsat. Fat 2g Monounsat. Fat 10g Cholest. 0mg Sodium 0mg Total Carb. 0g Protein 0g
0% 0% 0%
Not a significant source of dietary fiber, sugars, vitamin A, vitamin C, calcium and iron.
Serv. Size 1 Tbsp. (15ml) | Serv. Per Container 75 Calories 120 | Fat Cal. 120
21% 9%
% DV*
Total Fat 14g Sat. Fat 2g Trans. Fat 0g Polyunsat. Fat 2g Monounsat. Fat 10g Cholest. 0mg Sodium 0mg Total Carb. 0g Protein 0g
0% 0% 0%
Not a significant source of dietary fiber, sugars, vitamin A, vitamin C, calcium and iron.
21% 9%
0% 0% 0%
Not a significant source of dietary fiber, sugars, vitamin A, vitamin C, calcium and iron.
INGREDIENTS: EXTRA VIRGIN OLIVE OIL. Product contains select high quality extra virgin oilive oils from the country of Italy and infused with all natural lemon juice.
This seal designates that Villa Cappelli Olive Oil meets the exacting standards of the International Olive Council, worldwide governing body that sets the quality standards for the olive oil industry.
www.villacappelli.com
www.villacappelli.com
www.villacappelli.com
9 786512 1893211
PRODUCT MAY BECOME CLOUDY BELOW 45ºF. THIS NORMAL AND WILL CLEAR WHEN AT ROOM TEMPERATURE. STORE TIGHTLY CAPPED IN A COOL, DARK PLACE.
9 786512 1893211
375 ML (1 2 . 6 8 F L O Z)
VILLA CAPPELLI
9 786512 1893211
EXTRA VIRGIN OLIVE OIL
VILLA CAPPELLI // BASIL
VILLA CAPPELLI
09
IDE NTI TY
Snapit Graphic Design 2 Maureen Gordon
74 | 75
TITLE
Snapit iPhone Case Brochure CLASS
Graphic Design 2 INSTRUCTOR
Maureen Gordon DESIGN OBJECTIVE
to create a new brand and product and design a brochure advertising it as well as a series of posters
F OR M
AN DR E W VI L LA LOBOS
Proje c t 0 9: Sn a pi t
Gra p h i c De s i gn 2 , Inte grati n g Pri n c i p l e s
SOLUTION
I created Snapit, a new iPhone case. The Snapit logo becomes a pattern that is repeated throughout the project, giving everything a cohesive feel.
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 0 9 : S na p it
G ra p h i c De s i gn 2 , Inte grati n g Pri n c i p l e s
76 | 77
10
PA CK AG ING
Lumen Package Design 1 Brian Jacobson
80 | 81
TITLE
Lumen Light Bulb Packaging CLASS
Package Design 1 INSTRUCTOR
Brian Jacobson DESIGN OBJECTIVE
to create a new packaging system for an existing brand of light bulbs
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 10 : Lu me n Pa ck a gin g
Pa c k a ge De s i gn 1 , 3 D T h i n k i n g / Ma k i ng
SOLUTION
I chose to create a new packaging system for the brand Lumen. I designed a new box that is 5 sided to create more room to put information on the packaging. It also created a new form of protection for the product. Each variation of bulb is color coded according to its specifics.
11
LO GO DES IGN
Logo Design Various Courses
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 11: Logo De sig n
Va ri o u s C o u rs e s
MORTONSA L T
ARIE LSOTELO
84 | 85
PURIFIE
D
CITY of REDLANDS
12
PHOTOGRAPHY
F OR M
AN DR E W VI L LA LOBOS
Proje c t 12 : Pho tograp hy
Pe rs o n a l
88 | 89
F OR M
AN DR E W V ILL ALOBOS
Pro j ec t 12 : Ph ot ogra phy
Pe rs o n a l
90 | 91
Andrew Villalobos Portfolio of Design & Photography
www.drewvillalobos.com Š 2014 Andrew Villalobos All Rights Reserved