DIRECTORY OF ALL TASKS IN HOLISTIC BRANDING
BRAND ESSENCE
BRANDING
BRAND ARTIFACTS
• Brand Vision • Brand Assets • Brand Philosophy • Brand DNA • Brand Targets • Brand Story • Brand Culture • Brand Persona • Brand Aesthetic – Branding Creative • Brand Strategy – Brand Positioning – Brand Voice – Brand Experience – Brand Perception
• Brand Essence Buildup • Research & Analysis – Brand Research – Product/Service Research – Digital Research – Retail Research – Offline & Online Environments – Competitor Analysis • Brand Differentiation • Brand Architecture • Brand Nomenclature – Brand Naming – Brand Labeling – Product Naming – Service Naming • Branding Creative – Creative Conception – Look & Feel – Design Management – Brand Artifacts Creation • Product/Service Presence – Product/Service Philosophy – Product/Service Hierarchy – Product Certificates • Digital Presence – Intranet Buildup – Extranet Buildup – Internet Presence – Mobile Presence • Retail Presence – Retail Planning • Integrated Marketing Strategy • Brand Guardianship – Branding Audit – Certification Management – Intellectual Property Management – Customer Relationship Management CRM – Crisis Management – Corporate Social Responsibility CSR – Brand Promise • Internal Branding – Brand Companion Buildup – Internal Collaboration • Trend Studies – Brand Trending – Product/Service Trending – Digital Trending – Retail Trending • Brand Development – Brand Collaboration – Brand Licensing – Brand Revamp/Revitalization – Brand Expansion – Brand Extension – Brand Acquisition – Brand Demerger
• Brand Identity – Branding Tagline – Identity Typography – Identity Palette • Visual Identity • Sonic Identity • Smell Identity • Taste Identity • Touch Identity • Shop Identity • Retail Identity • Web Identity • Mobile Identity • Social Identity • Touchpoints Presence – Identity Application – Branding Material Design • Branding Toolkit – Identity System Guideline – Reproduction Library – Essence Documentation – Brand Manual/Book – Brand Standards Tool – Sales & Marketing Tool – Media Relations Portals – Retailing Guideline – Visual Merchandising Guideline – Online Branding Tool
INTEGRATED MARKETING • Market Research – BCG Matrix Analysis – SWOT Analysis • Market Segmentation • Market Positioning • Market Mapping • Market Targeting – Diffusion of Innovation Defining – Demographic Profiling – Psychographic Profiling • Marketing Mix Planning • Brand Launching • Product/Service Launching • Digital Launching • Retail Launching – Store Launching – Retailing Function Launching • Inbound Marketing – SEO Marketing – Social Media Marketing – Content Marketing • Affinity Marketing • Experiential Marketing • AIDAS Tactic Planning • Branding Communications Planning – Unique Selling Point USP – Execution Accent – Tone & Manner – Communications Audit • Market Trending • Customer Survey
MARKETING MIX [14P]
#HolisticBranding #Branding #BrandFormulating #TangibleIntangibleBranding #BrandingDirectoryOfTasks #BrandingListOfAllTasks
– Product – Price Classic 4P – Place – Promotion – Personnel – Processes – Physical Evidence – Positioning Plus 7P – Packaging – Public Relation – Participation – People – Planet Triple-Bottom-Line 3P – Profit
TOUCHPOINTS • Product Design • Packaging – Labeling Hierarchy • Environments • Signage • Vehicles • Uniforms • Digital – Official Website – e-Commerce – Mobile App – Social Media – Moving & Digital Arts • Through-The-Line TTL – Above-The-Line ATL – Below-The-Line BTL – Collateral – Word-of-Mouth WOM • Functions & Events – Brand & PR Event – Exhibition & Trade Fair – Grand Opening – Fashion Show – Retailing Function • Communications – Correspondence – Business Card – Presentations – Internal Channel • Mascot • Ephemera
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