Drishti_Daftary_Portfolio by Drishti Daftary

A B E A U T

F U L

M E S S DRISHTI DAFTARY

A visual curation of thoughtful design processes leading to a collection of Home textiles for the space we make â&#x20AC;&#x153;HOMEâ&#x20AC;?

A Beautiful Mess Drishti Daftary I am a textile designer exploring textures for Home textile categories. My work methodology begins with in-depth research to better understand how to make my piece of work commercially sellable to a larger audience. Research and understanding become the basis of my work that is further enhanced with techniques such as dyeing, weaving, printing, special finishes, embroidery, etc.

CONTENTS 01

Autumn Winter

Christmas

Untitled

Core

Textile Collection Kitchen Linen & Table Linen

Textile Collection Kitchen linen

05 Buyer Work Textile Collection Kitchen Linen & Table Linen

AUTUMN WINTER

This project was developed during a tenure of 5 months. Majorly a part of the company’s general development process which showcases its core strengths and design aesthetics through a range of home textile products. The products developed were especially design to enhance the table & kitchen space of households, designed to celebrate the season of leaves falling from the trees in US & harvesting of crops in the European countries. Designing and execution was carried out keeping in mind the following points: • Global cultural diversities • Customer buying patterns • Selling price points • Production feasibility • Project tenure

An overview/study of what different brands were selling as a part of their Autumn Winter collection across Kitchen AND Table linens.

* Market research & Analysis * Formulating brief * Field Visit * Review: Stage 1

* Developing design brief * Initial concept exploration & Sketches * Motif & weave vocab * Technique exploration * Computed aided design * Color Story development * Dyeing of color dabs * Finalizing product sets * Color blanket weaving * Specification sheets for production

JULY

JUNE

MAY

APR

MAR

FEB

Project Time Line

* Sampling * Final Production * Stitching and finishing

* Product Photography * Documentation * Digital Renders * Cataloging * Final Emailers

Explorations

Explorations Pinecone Pumpkins Trellis

Autumn Botanicals

Roosters

Color Palette

Pumpkins Autumn leaf

Feathers Woodland critters

Sunflowers

The artist's world is limitless. It can be found anywhere, far from where he lives or a few feet away. It is always on his doorstep. Paul Strand

END OF SUMMER

Research/Key points 1. Color analysis 2. Consumer buying patterns 3. Current selling patterns & price points 4. Analysis of what has sold well in the past 5. Trends & Market analysis

Plaid Kitchen Towel Yellow/Grey/Offwhite Woven 50 X 70 cm

Printed Kitchen Towel Yellow/Blue/Offwhite Printed on slub base Cotton tassels with Embroidery 50 X 70 cm

Printed Kitchen Towel Yellow/Offwhite Printed on slub base 50 X 70 cm

Dobby Woven Kitchen Towel Yellow/Offwhite Woven 50 X 70 cm

AUTUMN CHEF

Research/Key points 1. Color analysis 2. Consumer buying patterns 3. Current selling patterns & price points 4. Analysis of what has sold well in the past 5. Trends & Market analysis 6. Analysing companyâ&#x20AC;&#x2122;s Strength

Gingham Kitchen Towel Grey/Brown/Orange/Red Woven 50 X 70 cm

Printed Kitchen Towel Grey/Brown/Orange/Red Printed on slub base 50 X 70 cm

Printed Kitchen Towel Red/Brown Woven 50 X 70 cm

Printed Double Oven Glove Grey/Brown/Orange/Red Printed on slub base 20 X 90 cm

Printed Potholder Grey/Brown/Orange/Red Printed on slub base 20 X 20 cm

Printed Ovenmitt Grey/Brown/Orange/Red Printed on slub base 18 X 32 cm

Stripe Woven Kitchen Towel Yellow/Offwhite/Red Woven 50 X 70 cm

FALL INTO AUTUMN

Research/Key points 1. Color analysis 2. Consumer buying patterns 3. Current selling patterns & price points 4. Technique exploration 5. Price range offers 6. Analysis of what has sold well in the past 7. Cost saving 8. Analysing companyâ&#x20AC;&#x2122;s Strength

Printed Kitchen Towel Red/Olive green/White Printed on waffle base 50 X 70 cm

Jacquard Kitchen Towel Red/Offwhite Woven 50 X 70 cm

Printed Potholder Red/Olive green/White Printed on slub base 20 X 20 cm

Printed Ovenmitt Red/Olive green/White Printed on slub base 18 X 32 cm

Slub Kitchen Towel Red/Offwhite Woven 50 X 70 cm

Jacquard Kitchen Towel Brown/Offwhite Woven 50 X 70 cm

LEAP INTO LEAVES

Research/Key points 1. Color analysis 2. Consumer buying patterns 3. Current selling patterns & price points 4. Sticking to basics that can be offered all year round 5. Cost saving 6. Analysing companyâ&#x20AC;&#x2122;s Strength

Dobby Woven Kitchen Towel Olivegreen/Grey/Offwhite Woven 50 X 70 cm

Printed Kitchen Towel Olivegreen/Grey/Brown Printed on slub base 50 X 70 cm

Printed Pot Holder Olivegreen/Grey/Brown Printed on slub base 20 X 20 cm

Printed Oven Mitt Olivegreen/Grey/Brown Printed on slub base 18 X 32 cm

Batik Printed Kitchen Towel Olivegreen/Offwhite Printed on cotton textured base 50 X 70 cm

Dobby Woven Kitchen Towel Olivegreen/Offwhite Woven 50 X 70 cm

FALL IN LOVE

Research/Key points 1. Color analysis

2. Consumer buying patterns 3. Current selling patterns & price points 4. Sticking to basics that can be offered all year round 5. Cost saving 6. Analysing companyâ&#x20AC;&#x2122;s Strength

Woven Kitchen Towel Darkgreen Woven 50 X 70 cm

Printed Double Oven Glove Olivegreen/Red/Mustard Printed 20 X 90 cm

Stripe Woven Kitchen Towel Olivegreen/Darkgreen Woven 50 X 70 cm

Dobby Woven Kitchen Towel Olivegreen/Darkgreen/Red Textured 50 X 70 cm

Printed Kitchen Towel Olivegreen/Darkgreen/Red/ Mustard Printed 50 X 70 cm

ITS FEATHER WEATHER

Research/Key points 1. Color analysis 2. Consumer buying patterns 3. Current selling patterns & price points 4. Experimenting with production techniques 5. Cost saving 6. Analysing companyâ&#x20AC;&#x2122;s Strength 7. Engineered designs

Printed Kitchen Towel Yellow/Blue/Turquoise/Red Printed 50 X 70 cm

Plaid Kitchen Towel Blue/Offwhite/Orange/ Brown Woven Self Fringe 50 X 70 cm

Jacquard Kitchen Towel Silver/Blue Woven 50 X 70 cm

Printed Kitchen Towel Offwhite/Beige/Red/Blue/ Orange/Turquoise Printed 50 X 70 cm

PUMPKIN SPICE AND EVERYTHING NICE

Research/Key points 1. Color analysis 2. Consumer buying patterns 3. Current selling patterns & price points 4. Experimenting with production techniques and color 5. Cost saving 6. Analysing companyâ&#x20AC;&#x2122;s Strength and past sales 7. Selling a collection/story instead of a single SKU 8. Demographic and age droup specific design approach

Waffle Kitchen Towel Yellow/Green/Orange/White Printed 50 X 70 cm

Woven Kitchen towel Yellow/Green/Orange/White/ Red Embroidery details on weave 50 X 70 cm

Woven Kitchen Towel Green/Orange/Grey Woven Plaid 50 X 70 cm

Printed Kitchen Towel Beige/Green/Orange/White/ Yellow Printed 50 X 70 cm

AUTUMN CHEF

Woven Table Runner Red/Grey/Yellow Woven 35 X 170 cm

Research/Key points

Woven Dobby Placemat Yellow/White Woven 35 X 48 cm

Woven Dobby Placemat Red/White Woven 35 X 48 cm

Woven Dobby Placemat Grey/White Woven 35 X 48 cm

Embroidered Napkin Red Embroidered 50 X 50 cm

Printed Napkin Yellow/Blue/Offwhite Printed on slub base Cotton tassels 50 X 50 cm

Woven Slub Napkin Grey/Offwhite Woven Cotton fringe 50 X 50 cm

1. Color analysis 2. Consumer buying patterns 3. Current selling patterns & price points 4. Experimenting with production techniques and color 5. Cost saving 6. Analysing companyâ&#x20AC;&#x2122;s Strength and past sales 7. Selling a collection/story instead of a single SKU

LEAP INTO LEAVES

Printed Flex Table Runner Offwhite/Green Printed 35 X 170 cm

Research/Key points

Placemat Green/Beige Hemmed 35 X 48 cm

Woven Placemat Green/Red/Offwhite Woven Ribbed 35 X 48 cm

Printed Textured Napkin Green/Offwhite Printed 50 X 50 cm

Embroidered Napkin Green Embroidery Cotton fringe 50 X 50 cm

Woven Textured Napkin Green/Offwhite Woven Contrast Overlock 50 X 50 cm

CHRISTMAS COLLECTION

A snippet of designs that were developed for the past christmas collection.

Lurex Woven Kitchen Towel Green/Silver Woven 50 X 70 cm

Printed Kitchen Towel Brown/Red/Green/White Printed on textured base 50 X 70 cm

Jacquard Kitchen Towel Red/Green/White Woven 50 X 70 cm

Dobby Kitchen Towel Red/Green/White Woven 50 X 70 cm

Woven Kitchen Towel White/Red Woven Blanket Stitch Detail 50 X 70 cm

Printed Kitchen Towel Brown/Red/Green/White Printed on textured base 50 X 70 cm

Woven & Printed Kitchen Towel Yellow/Golden/Green Printed on woven base 50 X 70 cm

Metallic Printed Kitchen Towel Golden/Offwhite Printed Metallic Overlock 50 X 70 cm

Printed Kitchen Towel Yellow/Blue/Offwhite Printed with Embroidery Highlights 50 X 70 cm

Embroidered Kitchen Towel Yellow/Offwhite/Red Printed with Embroidery Highlights 50 X 70 cm

A snippet of designs that were developed for the past christmas collection.

Embroidered Table Runner White/Red Woven 35 X 170 cm

Woven Lurex Placemat Red/White/Silver Woven Self Fringe 35 X 48 cm

Embroidered Placemat White/Red Embroidered Motif Highlight 35 X 48 cm

Woven Lurex Placemat White/Red/Golden Woven 35 X 48 cm

Embroidered Napkin Red/White Scallop Embroidered edge 50 X 50 cm

Woven Lurex Napkin Silver/White Woven 50 X 50 cm

Embroidered Napkin White/Red Embroidered Motif Highlight 50 X 50 cm

Woven Lurex Napkin Green/Silver/White Woven 50 X 50 cm

The collection was liked by most of the buyers but did not meet the price point requirements.

Determining the purpose and direction was missing Brief: Missing What the client wants: Missing What exactly am I trying to create: Missing

The basis of previous research was products that were being sold by retailers for a while, hence the basis itself was through old resources.

Why was the Process necessary First Insight

Purpose & direction: Selling a story Brief: The color white is the basis of our production & People were looking for the festive bling on white What the client wants: Options at a reasonable price points What exactly am I trying to create: A collection highlighting the companyâ&#x20AC;&#x2122;s strength

Saturation

The new process started with research, observation & editing the information collected. The next step was to divide product prices & reverse work the design process. Comparative competitor analysis.

Incubation

Designing for the new collection was started only after completion of the following: Visual mind mapping, building upon concepts, subconscious processing, Identifying what was missing: USE OF MORE WHITE YARN & WHITE BASE FABRIC decreased sampling cost by 45%

Old collection lacked planning & research.

Old design collection was directly sent for production.

The new collection needed proper planning and analysis of various factors to generate better results & sales. The previous design development lacked a general research factor.

Other insights

The collection was finalized only after the stages of the sampling trial. Instead of direct production. Work started with a sample to product ratio of 5:1_ Example: 5 embroidery panel options were made for each kitchen towel. This helped cut down product costs & offer more options to the buyers.

Problem solving We as a team began working on the following Christmas collection immediately. Market research was conducted to find out what were customers interested in buying during the festival. The key findings have been listed below: * Customers were hitting the retail stores early to shop for Christmas. *Customers began shopping for presents that are exchanged during Christmas earlier because most expressed that gift shopping gets stressful in the end and hence they prefer shopping well in advance to limit the stress they experience during the peak Christmas period and also grab the best beforehand. * The current financial scenario has resulted in customers being thoughtful about how much they are willing to spend in comparison to what they did about 3 years ago.

What did our old collection miss? * More and more people are opting to spend and make purchases online. * More and more young shoppers were out hunting for Christmas merchandise.

* How the merchandise was displayed in the retail stores. The transition from Autumn to Christmas and the store display pattern was not considered while designing. * How were the competitors designing and selling their merchandise. * Proper study of who the target audience was. Consumer gifting patterns were not kept in mind while designing this holiday collection. * Analysis of what was sold in the past. * One vital aspect that we resorted to as reverse pricing: Each product pricing was broken done step by step to analyze areas that were overspent on. * The collection was liked by most of the buyers but did not meet the price point requirements. * The collection did not suit or create the required â&#x20AC;&#x153;wowâ&#x20AC;? factor as the cus-

tomer demographics were not studied well. It lacked the correct amount of bling. Even though expensive techniques were employed to develop designs they were not evident due to lack of planning.

MERRY CHRISTMAS Keynotes for Christmas Retail Season: 1. Locations need to be discoverable online- at the most basic level, across devices and networks. With festive buying patterns, it is crucial to be available always to customers through all mediums. 2. It is critical to begin Christmas holiday retail advertising before Thanksgiving. This inturn helps deliver and manage more targeted delivery campaigns. 3. Real-time inventory management helps retain HAPPY customers. 4. Some customers browse in-store and purchase online. While some prefer researching online and then buying in-store, hence it is crucial to maintain a seamless experience irrespective of the platform used. 5. It’s all about the MONEY: Discounts are what pulls people to shop more. More than half of the customers look at the price as the prime factor before making the purchase. 6. Buy-online & pickup-in store helps generate better sales. 7. It’s extremely important to manage and study customer data & pay attention to in-app/ Store experiences. Let’s Target audience after the exit with more offers and acknowledgment to better sales.

Willow

Belgian Block

Moonbeam

Silver

Gardenia

PANTONE 19-3917 TCX

PANTONE 16-0632 TCX

PANTONE 15-4306 TCX

PANTONE 13-0000 TCX

PANTONE 14-5002 TCX

PANTONE 11-0604 TCX

Scarab

Sycamore

Scooter

Scarlet

Nugget Gold

Antique White

Snow White

PANTONE 19-5350 TCX

PANTONE 19-5917 TCX

PANTONE 19-1863 TCX

PANTONE 19-1760 TCX

PANTONE 16-0952 TCX

PANTONE 11-0105 TCX

PANTONE 11-0602 TCX

COLOR PALETTE

Blackened Pearl

WINTER SPARKLE

Research/Key points 1. Color analysis 2. Cost-saving analysis 3. Current selling patterns & price points 4. Experimenting with production techniques and color 5. Analyzing the companyâ&#x20AC;&#x2122;s strength and past sales 6. Selling a collection/story instead of a single SKU 7. Cost balancing exercise 8. Adding the festive bling by using metallic prints & lurex

Metallic Printed Kitchen Towel Golden/Silver/White Printed 50 X 70 cm

Lurex Woven Kitchen Towel Golden/Silver/Offwhite Woven 50 X 70 cm

Printed Kitchen Towel Golden/Silver/Offwhite Printed 50 X 70 cm

Dobby Woven Kitchen Towel Offwhite/Golden Woven 50 X 70 cm

CHRISTMAS JOY

Research/Key points 1. Color analysis

2. Cost saving analysis 3. Current selling patterns & price points 4. Experimenting with production techniques and color 5. Analyzing the companyâ&#x20AC;&#x2122;s strength and past sales 6. Selling a collection/story instead of a single SKU 7. Cost balancing exercise 8. Adding the festive bling by using metallic prints & lurex

Printed Kitchen Towel Red/Green/White Printed Fabric Piping 50 X 70 cm

Woven Kitchen Towel Red/Golden/Green/White Woven with Embroidery Highlight 50 X 70 cm

Woven Kitchen Towel Red/Green/White Woven with Embroidery Highlight 50 X 70 cm

CHRISTMAS JOY

Research/Key points 1. Color analysis 2. Cost saving analysis 3. Current selling patterns & price points 4. Experimenting with production techniques and color 5. Analyzing the companyâ&#x20AC;&#x2122;s strength and past sales 6. Selling a collection/story instead of a single SKU 7. Cost balancing exercise 8. Adding the festive bling by using metallic prints & lurex

Woven Kitchen Towel Red/Green/White Woven with Embroidery Highlight 50 X 70 cm

Woven Plaid Kitchen Towel Red/Green/White Woven 50 X 70 cm

Woven Kitchen Towel White/Red Woven with Embroidery Patch Highlight 50 X 70 cm

WINTER SPARKLE

Research/Key points 1. Color analysis

Embroidered Table Runner Offwhite/Golden Woven with Metallic Embroidery Highlights 35 X 170 cm

Embroidered Lurex Placemat Offwhite/Golden Embroiderey on Woven base Gold Overlock 35 X 48 cm

Ribbed Placemat Offwhite/Golden Woven Metallic Selvedge 35 X 48 cm

Printed Placemat Offwhite/Golden/Silver Printed Metallic Fringe 35 X 48 cm

Printed Napkin Offwhite/Golden/Silver Printed on sheeting base 50 X 50 cm

Printed Napkin Offwhite/Golden Printed on sheeting base 50 X 50 cm

Embroidered Napkin Offwhite/Silver Contrast Metallic Overlock 50 X 50 cm

UNTITLED handmade with

Revival Project

handmade with

Revival Project: Day spent with the artisans

DESIGN PROCESS

DISCOVER

DESIGN

TEA SESSION

DEFINE

DELIVER

TEA SESSION

GROUP ANALYSIS

Identifying the strength Of the craft cluster

Brainstorming

Technical specifications

Raw materials to craft cluster

A group activity to discuss the outcome

Analysing whats selling

Sketches and color exploration

Production & sampling parameters

Deliver samples for testing

Individual feedback sessions

Exploring new possibilities

Hand drawn sketches

Defining cost

Deliver project deliverables

Reworking if need be

Identifying craft clusters

Designing technical specifications

Defining outcome

DISCOVER

DESIGNING

Yarn dyeing stage

With Artisans

DESIGNING

DEFINING

With Artisans

Sampling & Production parameters

DELIVERING

ANALYSIS

Co working with Artisans

Post Sampling

Cotton textile was prominent among the industry groups that contributed to this ranking. In terms of gross output value, cotton textiles increased from 18.8 per cent of national in 1982-83 to 32.2 per cent in 1992-93. In terms of net value added, the corresponding figures were 18.4 per cent and 37.4

UNTITLED

The knitwear industry had made tremendous strides within the state and has emerged as a export earner. For instance, thiruppur itself accounts for nearly 70 per cent of knitwear export of about Rs 3621 crores in 1996-97 this sector accounts for nearly 13 per cent of the textile production of the country. Against 2696 million square meters produced in 1989-90 by this sector, the production in 1996-97 was about 5102 million square meters nearly 16 per

UNTITLED

cent of the country’s fabric production. There are nearly 7000 hosiery units in the country. During the year 2008-09, these societies have produced 1487.50 lakh metres of cloth at the value of Rs.246.09 crore and the turnover realized was at Rs.253.5 crores. The textile mills in the State are predominantly spinning oriented which provide mass employment. There are 3069 large, medium and small spinning mills in the country, out of which 1889 mills (61.55 per cent) are located in the State and provide employment to 2.40 lakh persons. The spinning mills comprise of 18 Cooperative Spinning Mills, 17 National Textile Corporation Mills and 1854 Private Mills including 23 composite mills. During 2008 (April – September), the production of spun yarn by the mills was 7.9 lakh tonnes and showed the negative growth of 1.7 per cent. Likewise, the production of fabrics fell to 53.5 million sq. mts. and registered a negative growth of 4.6 per cent.

UNTITLED

According to annual survey of industries Tamil Nadu was the third largest industrial state in the country. The gross output of its industrial sector was 37,986 crores, accounting for 10.3 per cent of national output. Its net value added was Rs 7303 crores.

UNTITLED

The Textile Industry of Tamil Nadu has its significant presence in the National and State economy. It is the precursor in Industrial development. Handloom, Power loom, Spinning, Processing, Garment and Hosiery are the various sectors of the Textile Industry in Tamil Nadu and known for the largest economic activity next only to Agricu ture in providing direct and indirect employment. Tamil Nadu possesses the second-largest economy (2011–12) among states in India after Maharashtra. It is the second most industrialized state next to Maharashtra. As of 2010–11, Tamil Nadu had a per capita GDP of US Dollars 1,622, the sixth highest in India. Tamil Nadu’s Gross State Domestic Product for 2011–2012 was 4.28 trillions of Rupees or 145,868 millions US Dollars. The state had a growth of 9.4 per cent in 2011– 2012.Tamil Nadu has etched a name for itself in the manufacture of cotton textile and its leading position in this area is well known not only in India but world over. The state contributes more than 22 per cent of the country’s exports of cotton yarn and fabrics. The exports of cotton textile in 1996-97 were 2.1 billions of US Dollars and it is estimated that it would reach 5.0 billions of US Dollars by the end of 2004. USA, UK, France and Germany are among the principal buyers of cotton textile from Tamil Nadu. Approximately 21 per cent of India’s exports of ready-made garments originate from Tamil Nadu. In actual terms it translates to around 1.5 billion of US Dollars garments being exported from the state, the two main centres being Chennai (Madras) and Tirupur. In fact, Tirupur has emerged strongly as a major industrially township. As a consequence, several important spin-off industries have emerged in neighbouring regions – the textile machinery industry is one such offshoot. While Tamil Nadu continues to maintain commanding position in this industry, many international corporate are looking at the state as a global sourcing point for readymade garments with an eye on the comparatively low production costs and high quality of output offered.

percent. Other textile products accounted value for 20.3 per cent in 1992-93 and 22.3 per cent of that year’s net value added the textile sector as a whole in Tamil Nadu registered distributing negative growth rate in 1995-96. In the Tamil Nadu’s textile sector, the total yarn production in the state was 695 million kgs, fully 33.3 per cent of country’s production in 1994-95. The production of cotton yarn was 611 million kgs, being 38.5 per cent of country’s output and blended and manmade fibres accounted for 84 million kgs, 16.7 per cent of the national output. This was the output of 617 textile mills(44.2 per cent of the country) comprising 595 spinning mills, 52.7 per cent and 22 composite mills (8.2) per cent accounting for a total of 98.7 lakh spindles (32.5 per cent). Included spinning mills are 18 co-operative spinning mills In 1994-95, Tamil Nadu also produced 187 million meters of cloth, 11 per cent of the national production of which cotton accounted for 93 million meters, 8.4 per cent and blended variables accounted for 94 million meters (15.8 per cent). This was the output of 7.7 lakhs of looms, being 5.1 per cent of the country’s loomage. Of this 4.3 lakh of looms were in the hand loom sector and 3.4 lakh in the power loom and composition mill sectors. The power loom sector has been playing an increasingly important role in textile production. The number of power looms has grown from 9.58 lakhs in 1989-90 to a registered number of nearly 13.58 lakhs in 1995-96, including the ones not registered. It is estimated that there are a total of about 17 lakhs power looms in the country. The majority of them are in the western zone, followed by southern zone. Its growth has come primarily at the expense of the organized mill sector. The production of mill sector in 1989-90 was about 2589 million of square meter which fell to 1880 million square meters by 1995-96. During the same period the production of power loom sector increased from 1334 million square meters to 17475 million Square meters (55 per cent of country’s fabric production). The exports of fabrics and made-up of the power loom sector in 1996-97 were Rs 5603 crores (54 per cent of the national total) while comparable figures for the handloom and mill sectors only Rs 1780 crores and Rs 2633 crores respectively.

UNTITLED

ANALYSIS

UNTITLED

Tracon ESPL has its first ever production set up in Karur, Tamil Nadu, India. My project proposal was based on the research/ analysis of how to reintroduce the company/propose a new project that would highlight the companie’s strength.

handmade with

Over the years due to the nature of work, designing had lost its essence of being new, feeling organic. I decided to add a handdrawn, explored look for these new designs. The next step included sitting with artisans and exploring new woven structures.

handmade with

Specification sheet/Detailing

Trims & Details

Color Details

Weaving details

Samples woven on handloom in Tamil Nadu.

handmade with

Handwoven Kitchen Towel Orange/Pink/Green Woven 50 X 70 cm

Handwoven Kitchen Towel Orange/Pink/Green/Yellow/ Sage Woven Cotton Braided Fringe 50 X 70 cm

Handwoven Kitchen Towel Pink/Green/Yellow/Sage Woven Cotton Tassels 50 X 70 cm

Handwoven Kitchen Towel Turquoise/Pink Woven Cotton Braided Fringe 50 X 70 cm

Handwoven Kitchen Towel Turquoise/Pink/Orange Woven Cotton Braided Fringe 50 X 70 cm handmade with

Woven Placemat Green Dobby Woven 35 X 48 cm

Woven Table Runner Turquoise/Mustard Woven 35 X 170 cm

Woven Placemat Turquoise/Beige Cut Dobby Self Fringe 35 X 48 cm

Woven Placemat Yellow/White Cut Dobby Self Fringe 35 X 48 cm

Woven Placemat Grey Dobby Woven 35 X 48 cm

handmade with

This dobby woven placemat was picked by Cost Plus World Market

This dobby woven placemat was picked by Pier 1

This dobby woven placemat was picked by Anthropologie.

LL YEAR RO UN D ND

Can You Offer Something That Is Timeless?

PROBLEM: UNABLE TO OFFER SOMETHING TO EACH BUYER AS BRANDS HAVE DIFFERENT AESTHETICS AND DEMOGRAPHICAL BUYING PATTERNS WERE DIFFERENT

A LL

QUESTION: CAN WE OFFER SOMETHING TO EACH BUYER IRRESPECTIVE OF SEASONAL BUYING ATTRIBUTES? WHAT CAN WE OFFER: STEP 1: IDENTIFYING OUR STRENGTH STEP 2: WHAT ARE OUR BEST SELLERS STEP 3: CAN WE HIT THE RIGHT PRICE POINT OFFER

LL Y E A R

The collection does extremely well for the company each year as we can offer something to each retailer at a good price point and helps in maintaining repeat orders as these designs run all year round and become an identity for the retailer.

D N

ROUND A

N D A LL Y E A

ROUND A EAR L L LY YE

U RO

Y EA R

AR YE

Response We Always Got From Buyers

The Seasonal Didnt Do Well For Us...

BASIC CORE ALL YEAR ROUND EVERGREEN

This Range Was Our Best Seller....This Did So Well For Us

RO UN D

D UN RO

LY AL

A LL Y E

ALL YEAR

AL LY

D R O YEAR ROUND AL UN U ALL L N Y D EA RO D UN R R R RO O ND ALL Y E A U RR ROU AR O U N D

A LL Y E A R R OU

We Always Come To You For The Basics You Offer...

This Did So Well....

LL YEAR RO

core

EA R

AR LYE

ALL Y

ROUND

D AL L OUN RR EA D ROUN LY

KEY POINTS TO KEEP IN MIND WHILE DESIGNING 1. COLOR 2. COLOR interaction 3. COLOR balance 4. COLOR (Neutrals) 5. STRENGTH 6. WHAT WE DO BEST 7. CHEAPIES 8. REATIL BLENDWORTHY (IF THAT IS A WORD) DESIGNS 9. Developing Products in RFD Form (RFD=ready for dyeing)

COLOR

GREY 12.15 % BLACK 27.68 % BLUE 20.93 %

WHITE 39.25 %

*** Based on analysis of past 10 year sales data

WHY CHOOSE SOMETHING STANDARD? Choosing a product for your retail store to sell may very well be the most difficult decision you will need to make when starting a retail business. The choices are limitless and the task may be overwhelming at first. Not only should there be a demand for your products, but it must be profitable and something you enjoy selling. Many consumers tend to look at Home textiles asan adornment/assorted investment. Coming up with a basic range not only serves as a product that retails all round the year but also festive buying decisions cannot hamper sales on the basic range.

CORE = CONSUMABLE Core range becomes like a recurring sales item. The simple design language makes it a consumable item. A consumable item that needs to be replaced on a regular basis is one way a retailer can establish long-term sales. By establishing a customer base with recurring products, customers will continue to come back to buy more as they use up the products. Additionally, satisfied customers are more open to recommendations for related products.

CORE RANGE: PROFIT MARGIN The core range can act like the big ticket item. Selling big-ticket items is generally more profitable and it is easier to procure these basics in multiple color options to appeal to a larger audience.

MARKETABILITY OF THE BASIC RANGE Even in times of uncertainties a core range speaks to the masses. It is about creating a necesisity. The core product selection doesnâ&#x20AC;&#x2122;t have to appeal to all of the population but it should be something you can convince a large percentage of shoppers that they need this.

COLOR STORY-BLUE

Waffle Kitchen Towel Blue Woven 50 X 70 cm

Checkered Plaid Kitchen Towel Blue/White Woven 60 X 90 cm

Woven Kitchen Towel Blue/White Cotton fringe 50 X 70 cm

Jacquard Kitchen Towel Blue/White Printed on slub base 50 X 70 cm

Dobby Woven Kitchen Towel Blue/White Woven 50 X 70 cm

COLOR STORY-GREY

Woven Fringe Kitchen Towel Grey/White Woven Cotton self fringe 50 X 70 cm Woven Fringe Apron Grey/White Woven 60 X 90 cm

Woven Kitchen Towel Grey/White Woven Cotton braided fringes 50 X 70 cm

Woven Kitchen Towel Grey/White Woven Self fringes 50 X 70 cm

Jacquard Woven Kitchen Towel Grey/White Woven 50 X 70 cm

COLOR STORY-BLACK

Woven Kitchen Towel Black/White Woven 50 X 70 cm

Woven Apron Black/White Woven 60 X 90 cm

Woven Kitchen Towel Black/White Woven 50 X 70 cm

Work for Buyers • Pier Pier 1 • Duka Duka • Waitrose Waitrose & Partners • At At Home

Woven Placemat Black/White/Green/Blue Woven 35 X 48 cm

Woven Placemat Black/White Woven 35 X 48 cm

Woven Kitchen Towel Red/White/Silver Jacquard Woven 50 X 70 cm

Printed Kitchen Towel Red/White/Green Printed 50 X 70 cm

Printed Kitchen Towel Red/White/Golden Printed with Embroidery Highlights 50 X 70 cm

Printed Kitchen Towel Blue/White Printed 50 X 70 cm

Printed Kitchen Towel White/Golden/Silver Printed 50 X 70 cm

Woven Kitchen Towel Blue/Golden/Silver Slub woven with Embroidery highlights 50 X 70 cm

Embroidered Kitchen Towel Blue/White Embroidered Contrast Fringe lace 50 X 70 cm

Printed Kitchen Towel Blue/White Printed 50 X 70 cm

Printed Kitchen Towel White/Golden/Silver Printed with Embroidery Highlights 50 X 70 cm

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