Connecting Global Competence
The future of building
BAU is ... ... business-focused and industry-wide Business, contacts and information platform for all professionals involved in building design, construction and management . . . . . . . . . . . . . . . . . . . . . . . . . 04
... innovative and solutions-oriented Innovations and new developments for residential and commercial construction and interior fit-out—new-build and R & M . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06
... global and local over 230,000 visitors meet 2,000 exhibitors: At home in Germany, No. 1 in Europe, the benchmark worldwide . . . . . . . . . . . . . . . . . . . . . 08
... inspiring and exciting Top source of information: for 60,000 planners and trade representatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09
... visionary and sustainable Real solutions and forward-looking ideas for meeting the global ecological and social challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
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Superlative and unique: World’s Leading Trade Fair for Architecture, Materials and Systems Experience the future of building: 17 halls, more than 180,000 square meters of exhibition space, packed with solutions and innovations from over 2,000 exhibitors from 41 countries . Not surprisingly, in 2013 this premier showcase attracted crowds of trade visitors—some 230,000 in total, who flocked to Munich from all parts of the globe . This success was only possible because of you—the exhibitors at BAU . Because you, with your ideas and solutions, are the ones who shape the future of building, and bring it alive for the trade audience every two years at BAU . Once again there are highly persuasive arguments why you should exhibit at BAU 2015 . Find out just what they are in this brochure, and soon you and your business will be enjoying the benefits of this unique, world-leading platform taking place in Munich from January 19 to 24, 2015 .
Yours sincerely, Your BAU Team Register now: www .bau-muenchen .com/application
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Business-focused and industry-wide: Business, contacts and information platform for all professionals involved in building design, construction and management
The sector meeting place ...
... with a clear orientation
BAU is a must for the entire international building
The success of BAU is the result of very careful plan-
and construction industry . The exhibitors at this show,
ning and management . The structure of the exhibition
from young start-ups to market leaders, all know that
sections and the visitor groups targeted are precisely
here the trade audience is of the very highest quality:
aligned to suit the needs of both supply and demand .
from architects and planners, building tradesmen and
That’s what makes this world-beating trade fair the
representatives to R&D and investors .
best place for you as an exhibitor to seek out new business and conquer international markets .
Goal achievement* Exhibitors Preparing for follow-on business
86%
New business contacts
85%
Meeting existing business partners
83%
Impressive visitor figures 232,901 visitors from all over the world attended BAU 2013 . Specifically:
Visitors 94%
from Germany
New business contacts
88%
from abroad
Meeting existing business partners
96%
Preparing for investment
* Proportion of exhibitors/visitors at BAU 2013, who rated their goal achievement as “excellent to good .�
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172,752 | 74% 60,149 | 26%
Trade visitors—Target groups Planners Architects, interior designers, landscape designers, engineers, structural engineers, local and central-government building authorities, energy consultants
Investors Housing associations, private and local-authority developers, real-estate managers, fund managers, agents, retailers/retail chains, facility managers
Building trades Floorers, roofers, screed layers, facade fitters, window/glass facade fitters, tilers, glaziers, installation/heating engineers, plumbers, shopfitters, painters/varnishers, bricklayers/ concrete specialists, fitters, parquet-floorers, awnings/blinds fitters, carpenters, solar technology specialists, plasterers/stuccoists, dry wallers, insulation fitters (thermal, sound), joiners
Building materials trade Builders merchants, DIY stores, other retail
Research, further education Research institutes, universities, master craftsmanship colleges, vocational/trade schools
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Innovative and solutions-oriented: Innovations and new developments for residential and commercial construction and interior fit-out—new-build and R&M
An extensive range of exhibits ...
... for new perspectives
All the main trades and materials in one location:
The fascination of BAU is not just because of the
Start-ups, SMEs and world market leaders alike all
products and services on show here . This event is and
come here to present their products and materials for
continues to be the place to experience the future
the future of the industry—and a host of practical
of building every two years . You, too, can benefit from
solutions designed to master the ever more complex
the new ideas and contacts found here, and tap into
challenges of building .
exciting new potential and prospects for your business .
Entire exhibition center taken up by BAU 17 halls, providing 180,000 m2 of exhibition space, were taken up by 2,060 exhibitors from 41 countries . Specifically: from Germany from abroad
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1,488 | 72% 572 | 28%
Exhibition sections All the main trades and materials gathered together in one place
Aluminum
Profiles, systems, facades, solar shading, windows, doors/gates/ frames, machines/ tools for aluminum processing
Floor coverings
Elastic, textiles, rigid
Building automation /  control
Chemical building products
BAU IT
Services
Energy/Building systems
Plasters/varnishes/ paints, adhesives, insulation materials, seals, building tools
Computer hardware and software for building
HVAC technology, photovoltaics, solar thermal
Glass
Glass building materials, glass facades, glass structures, foils
Wood/Plastics Wood-based materials, plastics, interior work, timber construction
Investing in the future
Ceramics/Tiles
Stone/Cast stone
Locks/Fittings/Security
Steel/Stainless steel/ Zinc/Copper
Stones/Soils
Doors and windows
Bricks/Roof construction
Forums, associations, young companies
Locks, cylinders, fittings, anti-intrusion systems, access-control systems
Gate/Parking systems Gate systems, parking systems, drive technology, doors/gates/frames
Profiles, systems, facades, sunshade systems, doors/gates/frames, machines/tools for steel processing
Wood, plastics, glass, aluminum, shutters, solar shading
Stones/soils, sand-lime brick, concrete, dry construction, prefabricated building, insulating materials, plasters, screeds
Bricks, roof tiles, chimney-building materials, roof-building materials, dormer windows
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Global and local: Over 230,000 trade visitors meet 2,000 exhibitors: At home in Germany, No . 1 in Europe, the benchmark worldwide
Globally important ...
... for your success
Building professionals come to the World’s Leading
Attracting over 60,000 international trade visitors,
Trade Fair for Architecture, Materials and Systems
BAU offers its exhibiting companies not only the op-
to seek out the latest solutions . This trade audience
portunity to engage in dialog with top decision-makers
comprises a high proportion of professionals from
about the future of the industry—it also gives them
the building trades—many from Germany—as well as
access to new international markets . Make sure you
planners, architects and trade representatives from
make the most of the worldwide potential of BAU
all over the world .
to benefit your business .
Steady rise in international scope
High-quality contacts BAU is a real “Who’s Who” of the international building industry:
83% of the exhibitors rate the international spread among the visitors as “excellent to good”
80% of the visitors are decision-makers 95% of the exhibitors rate the quality of the
25%
26%
59,940
60,149
2011
2013
18% 37,201 2009
visitors as “excellent to good” Number of international visitors—a comparison
More interesting statistics about BAU 2013: www .bau-muenchen .com/roundup
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Inspiring and exciting: Top source of information: for 60,000 planners and 75,000 trade representatives
New contacts ...
... lead to new business
Attracting over 60,000 professionals from architec-
Preparing for new investment and placing orders:
tural and planning offices, BAU is not just the world’s
these are core goals for visitors at BAU. And over
number one platform for architects and engineers. In
90 percent of them are satisfied that they achieved
2013 around 75,000 representatives from the build-
just that. For you, as an exhibitor, this spells a golden
ing trades attended the show, looking for inspiration,
opportunity to meet a motivated trade audience,
information, products and new business partners.
ready and willing to invest.
Trade visitors* acc. to segment (in percent)
Builders’ merchants/
Architects/
other retail
architectural practices/ construction engineers/
27
planning offices
32 3 2
Housing and real estate Research, education and training
Building trades/Fitting-out/ other trades
36
* Trade visitors in employment
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Visionary and sustainable: Real solutions and forward-looking ideas for meeting the global ecological and social challenges
Looking ahead ...
... and exploring topical themes
As an innovations and inspiration platform BAU
The key themes affecting the future of the industry
presents specific solutions and new ideas on how to
are reected in all areas of BAU . They shape the content
master the ecological and social challenges facing
of the supporting program, which features forums,
our world . In short: It has its finger on the pulse of
congresses and symposia . And they are covered in all
the building industry .
the sections of the exhibition . As an exhibitor at BAU you have the opportunity of engaging with a top-class trade audience and telling them how your company is meeting the challenges of the future .
Academy BAU Media reporting on BAU:
Information and inspiration:
1,362 journalists from 33 countries came to BAU 2013 to report on the show .
You can relive some of the highlights from the forums program at BAU 2013 in online videos— take a look for yourself: www.bau-muenchen.com/academybau
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Get in the mood for BAU 2015: The “Long Night of Architecture”
That special BAU experience:
Since 2011, BAU has been delighting a wide audience
Immerse yourself in the unique atmosphere of BAU
with its “Long Night of Architecture,” raising public
and discover the variety and diversity waiting for you
awareness of themes in architecture and building.
at the “World’s Leading Trade Fair for Architecture,
Impressively lit up against the night sky, Munich’s
Materials and Systems.”
architectural highlights have been opening their doors and wowing visitors. Whet your appetite for the third
www.bau-muenchen.com/video
“Long Night of Architecture,” taking place during BAU 2015, by taking a look at the most impressive moments from 2013, in a three-minute video film at: www.lange-nacht-der-architektur.de
Full support for the exhibiting companies “Your key to trade fair success”
BAU Info Talks:
Before, during and after the show, we will support you
A unique opportunity to raise your public profile
and help you get the absolute maximum out of your
ahead of the fair: Even before the show starts, we
presentation here, e. g. by providing effective online
give you the chance to come along and talk to
tools and targeted trade-fair training.
over 150 journalists from more than 20 countries.
www.bau-muenchen.com/tradefairsuccess
www.bau-muenchen.com/informationtalks
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Key facts—At a glance Dates: Monday–Saturday, January 19–24, 2015
Opening hours: Monday–Friday: 9:30–18:00 Saturday: 9:30–17:00
Venue: Messe München
Organizer: Messe München GmbH Messegelände 81823 München, Germany
Start of placement planning: September 6, 2013
Contact: Tel. +49 89 949-201 15 /16 /17 Fax +49 89 949-201 19 projektleitung@bau-muenchen.de www.bau-muenchen.com/application
CXXXXXX Published by Messe München GmbH, Munich. Printed in Germany. Ausstellerbroschüre E/04/2013