Let's Melbourne Again

MELBOURNE BUSINESSES' INCENTIVE

Victoria News

‘Let’s Melbourne Again’ is an initiative designed for Melbourne, by Melburnians, to reinvigorate the city and support its economic recovery from the pandemic.

Businesses supporting ‘Let’s Melbourne Again’ will each be unveiling a series of initiatives over the coming weeks designed to bring joy to Melburnians and encourage the community to get out of their homes, back into the city, and to help Melbourne get back on its feet.

‘Let’s Melbourne Again’ spokesperson, Jim Gall, said, "We’ve all seen firsthand the impacts of COVID-19 on our community and on the businesses and institutions that make Melbourne the incredible city it is. Through Let’s Melbourne Again we’re aiming to inspire, influence and most importantly, restore hope as well as support the economic recovery of our great city."

"Over the coming weeks and months, the businesses supporting Let’s Melbourne Again will be creating brilliant acts and experiences designed to spark joy and support the city’s economy — stay tuned for the announcements of those initiatives and for further information about how Melburnians can participate.”

Melbourne Lord Mayor Sally Capp says more than 150 events that would normally happen from March through August were cancelled.

But now there's planning behind the scenes to allow major sporting events, including the Boxing Day Test cricket match, Australian Open tennis tournament and Grand Prix Formula 1 car race, to take place over summer and next year.

"For the Boxing Day Test, we would expect to have 70,000 people each day, but it's anticipated, and being planned for 20,000 people to attend that event," Ms Capp said.

"With the Australian Open, normally 800,000 people [attend] over the course of the tournament. Moving forward, the scenario planning is to welcome about 200,000 people."

It’s been a crazy year for us all and it’s no wonder Federation Square is flipping dining on its head and turning inside out! Fed Square is now open. Reconnect with your muchloved city in the heart of Melbourne and enjoy a colourful outdoor dining experience that’s never been done before in the square. We’re talking extra (ample) seating, roomy outdoor comfort zones, live bands on-stage, roving entertainers (yeah, those guys!) and some seriously good food and drink options from long-time favourites each offering a uniquely Melbourne experience that we’ve all missed so dearly, along with the views to match!

SKY CASTLE BY ENESS

A kaleidoscopic fever dream – the Sky Castle, a creative partnership between Fed Square and ENESS, is breezing into Fed Square to celebrate blue skies ahead and it launches on Sunday 14 November.

PLUS WE’RE HOSTING TWO INCREDIBLE OUTDOOR ACTIVATIONS FOR YOU TO EXPLORE.

THE GREENHOUSE BY JOOST

Greenhouse by Joost has been quietly making its roots in Fed Square since July. This November, celeb foodies Matt Stone and Jo Barrett are about to go off the grid and are moving in for a 100% sustainable, home-grown-food-producing six month stint.