Our Brand
that focuses on the citrus flavorings. The three main competitors are Anheaser-Busch Companies, Blue Moon
The German Midwest Brewery is a beer company
Brewing Company, and New Belgium Brewing Company.
focused on creating new and fresh beer for their clients.
Anheaser-Busch is a well known beer company that
The company is located in Michigan, but distributes
has a long lasting brand. They have a cliental a growing
internationally. They try to create a wide variety of beer
cliental and a good foundation for their business. They
that would be able to reach all types of people. The
are continuing to create beer and increase their product
newest beer, which this project is focused on, is Zitrus.
line width. The main beers they produce that with compete with Zitrus is Bud Light lime, Bud Light Wheat,
Zitrus is a citrus beer full of lime, orange, and lemon
Budweiser American Ale, Shock Top.
flavoring. The slogan is “The right choice” because it is a refreshing beer that not only taste good, but
Theses are all beers which will have similar flavors and
compliments many different types of food and
attract the same cliental. The main beer that the Blue
people. The Zitrus line is focusing on trying to be more
Moon Brewing Company has that may be a threat is their
environmental friendly by having a unique bottle cradle
Blue Moon. This is a wheat beer that is often pared with
to hold the beer. The bottle caps are made from recycled
an orange to enhance the flavors.
products along with the packaging. They are also promoting their clients to recycle the bottles and re-use
Then Fat Tire is competition because they have created
the bottle cradle by using a reward system for their clients.
a brand where their cliental is expecting beer that is different and unique. This is the same type of cliental
Our company is going to find most of it’s competition
that our company wants to attract. A few beers that they
in the alcohol field. They are going to be competing not
have that will be similar in flavors to ours is Sunshine
only with other beer companies, but also with liquor
Wheat Beer and Mothership.
Logo Development colors c=1 m=16 y=95 k=0
c=73 m=0 y=100 k=0
c=0 m=48 y=87 k=0
typefaces Abby MT logo and slogan
Mryiad Pro all promotional
Abby MT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%^&*()_+{}:”>?<,./;’[]`~
Mryiad Pro abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%^&*()_+{}:”>?<,./;’[]`~
Logo Development
black and white This is the only why the logo can appear in black and white. No changes will be accepted.
2 colors May use either logo if a 2 color logo is needed. Colors can not change.
full color Logo on white is the most preferred way to present the logo. May be on black but type color must change to black.
Logo must sit on black or white background. If background is a color that is not white, black or one of the logo colors must be an enclosing circle around the logo.
not allowed Logo can not be displayed with out a white background if background color.
Logo can not be distorted in anyway. Must be in a circular shape.
Stationary
business cards business cards are available in circle or rectangle depending on preference.
letterhead
envelvope
Packaging
bottle All bottles have an orange label on the front with the logo on it. On the back information about the beer and who to contact is featured on a green panel. Each bottle has a special design on it which helps with the grip and gives better comfort to the drinker. Recycle/Reuse is placed on the bottle to promote better causes. All bottles are able to be re-cycled at any location where GMB sells alcohol.
6- pack The 6- pack is very similar to a typical beer 6 pack. This will mostly be used for big purchases and for the convince of restaurants and bars. This is not the mainstream packaging for this product but is another option. The 6 pack runs for 8.99.
beer cradle The beer cradle is GMBâ&#x20AC;&#x2122;s unique way to offer a re-usable method to beer transport. The cradle is made out of wire and has a cardboard bottom to hold the beer. It is lined on the outside by re-usable/ re-newable ice packs to keep the beer cold. It fits 4 beers at a time. The cradle also comes with a promotional card where the buyer can take the cradle into a Zitrus seller and refill their cradle for a punch. On every third visit the buyer will receive one free beer. The cradle can also be re-used for other house hold items. The 4 pack runs for 7.99. A re-fill is only 5.99.
Promotional Items
coaster
magizine ad This is an ad that would be ran during the holiday season