MANUAL OF CORPORATE IDENTITY
WHAT IS DOOM? Doom is a videogame created on the 1993 by id Software. Considered by the industry as the pioneer of the first-person shooters, doom has returned from the past becoming one of the most awaited first-peson shooter games in the industry.
WHAT IS DOOM? One of the beloved characteristics that the new games of doom has to offer, is his original soundtrack made by the famous metal and rock composer mick gordon.
NEW VS OLD LOGO New Logotype
Old Logotype
PROPORTIONS X
5X
1,5 X 6X
10 X
SAFETY MARGIN
TYPOGRAPHY AmazDoomLeftOutline Regular - PRYMARY LoWer Case abcdefghijklmnopqrstuvwxyz 0123456789 Capital Letter ABCDEFGHIJKLMNOPQRSTUVWXYZ DooM Regular - SECONDARYLower Case a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 Capital Letter A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
CORPORATIVE COLORS Primary color C: M: Y: K: Hex: #e6e9e9
13 7 9 0
Secondary color C: M: Y: K: Hex: #6b191c
44 100 99 25
VARIATIONS
On clear background
When using one ink
MINIMUM SIZE
34mm x 18mm 167mm x 87mm
INCORRECT USE
Don’t stretch or extend the logotype
Don’t compress the logotype
Don’t use the old logo on new products
Don’t use 3D effects on the logo
DOOM HELL’S REQUIEM Don’t use blurry effects on the logo
Don’t use the primary font for the logo, use the provided art
Do not delete the color from the logo, use the provided variations
Don’t use other effects which changes the shape of the logo
IMPLEMENTATIONS
Doom Slayer Toy 30cm “TOOM”
Set of 5 Picks
IMPLEMENTATIONS
Logotype Vynil
Mug with art from the disk