CEO’s MESSAGE

The Next Phase Strategic Plan is designed to build on the foundations implemented from our previous Strategic Plan, The Road Ahead. This new plan focuses on growing our geographic footprint both in terms of membership and inventory and also address opportunities to diversify our income streams. This plan has been prepared considering risks around changes in seasonal conditions, economic forecasts, market forecasts and the Society’s current business model. We must continue to evolve and be ready for new opportunities when they present. To achieve our strategic targets requires change, a flexible mindset and adoption. Simon Gleeson, Chief Executive Officer “If we do what we have always done, we’ll get what we have always got.”