In Russian “Drug Drugu” means “to each other”. Drug Drugu — is the place where wishes find their makers
What kind of wishes we are talking about?
Usually friends fulfil such wishes‌
Usually friends do it for you. Why? Because sometimes it’s hard to find commercial vendor, people are not ready to pay a big money and friends can do it as good
How to find these people?
What is the problem? You don’t have enough friends for all your wishes How to find these people?
DD helps those who want find those who can. For example, you have been always wanted to learn snowboarding — for sure there are a lot of people who can do it for you
There are a lot of people who are ready to do something’s good to other people, but they just don’t have opportunities or circumstances to tell everybody about it
DD gives you opportunity to tell everybody what you can do and find those who would be interested in this
DD helps those who want find those who can, and other way around! At the beginning lots of people told us that people will post only their wishes. Now fact is that the number of those who can bigger then number of those who can for twenty percent. It’s small thing, but for project is the big win in terms of proofing the concept
Like in real life on DD if somebody did something’s good to you — you tell thanks.
On DD you can measure it with out virtual currency “Thanks!” when telling thanks
You can buy “Thanks!”. You can reward other people with “Thanks” or receive it from other people. And you can spend “Thanks” in partner’s online shops for real goods
Summarize. DD helps those who want find those who can. And other way around. People tell thanks and reward each other if they want
So, people pay if they want — pay after. What does it mean for the whole service industry? Everybody pay as much as they are satisfied and happy about the service
For example, gipsy cab drivers — you pay when you are at the place as much as long was the trip and according to the traffic and music had been playing on the radio during the journey.
Or somebody made photoset for you — if pictures are just great and I look like Bret Pitt on the photos I pay a lot but if there are only feet and foreheads, sorry…
We call this concept Deal 2.0
Let’s think widely, why only C2C. This concept has right to be viable for B2C businesses. Let’s imagine the restaurants with no prices in the menu. Somebody will pay more, somebody will pay less and we say that the average check would be the same. But, everybody will pay as much as they like the food and the service.
DD is based on simple and pure idea of matching people by their needs, but it is the beginning of bigger idea of Deal 2.0 which might be the next big thing You might say it is socialism, but we say it is revolution and the Reds are DD team.
Sergey Mastobaev — project manager, business consulting (Accenture) and digital producing in creative agency experience (Saatchi&Saatchi)
Evgeniy Seleznev – CTO, team lead developer experience in social games industry (Game Insight)
Pavel Markovnin — client developer, winner of many IT competitions with his own web projects (http://markovnin.com/)
Daria Kostyik — marketing director, marketing experience in the most popular Russia social network (http://vkontakte.ru)
Now we have web site where people post what they want and what they can, find each other and tell thanks. In the beginning of the 2012 year we launch mobile apps (iOS, Android). Also we are looking for going on the local markets and massive promotion campaign.
drugdrugu.ru info@drugdrugu.ru