story

Why Issuu?

“The most valuable part about Issuu is its statistics and numbers. Numbers like ‘29 million impressions on Issuu’ really impress our partners.”

Prior to Issuu, Sweet Paul used a platform that was clunky and unintuitive for their fans to read, download and buy their digital magazine.

They decided to take the leap and search for a better solution to sell their magazine online because they wanted a platform that was beautiful, easier for their team to set up and, most importantly, easier for their readers to use. According to Paul Vitale, Marketing and Business Development Director at Sweet Paul, the money from online sales is “all the gravy” because it costs virtually nothing to sell digitally on Issuu. Additionally, he says that Issuu sells itself. “We embed Issuu all over our website and get a ton of new readers because it’s a worldwide discovery tool. It’s one of the best ways to get exposure for Sweet Paul’s brand.