Chloee Portfolio

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CHLOEE DE LEON
Graphic Designer & Illustrator

ArtiSt StatEMENT:

As a designer and illustrator, my work is driven by a deep passion for storytelling and visual expression. I am drawn to the process of blending creativity with function, aiming to create designs that not only capture attention but also evoke emotion and meaning. I thrive on experimenting with new ideas, whether it’s through bold illustrations, minimalism, or a combination of both.

At the core of my work is a commitment to simplicity and balance, focusing on creating designs that resonate with the audience in a meaningful way.

SILA REdESign

SILA otherwise known as the “Student Involvement Leadership and Activities” is an organization dedicated to inspire students to get more involved. They wanted a redesign that is fun, bold, and simple that represented them as a voice for the students on campus.

Original Logo

The Market

ANDREWS UNIVERSITY STICKERS

Custom illustrated stickers for Andrews University were designed to be vibrant, youthful, and engaging. The goal was to create eye-catching designs that would attract more students to their booths and encourage them to connect with the AU community.

vibrant community. Through thoughtful illustration and design, the collection captures the spirit of AU, blending school pride with a stylish, contemporary aesthetic.

VACD StickERS

Custom illustrations for the Visual Arts and Communication Department were created to showcase the department’s creativity and energy. With a bold and vibrant style, these designs were meant to capture students’ interest, making the booth more inviting and sparking curiosity about the programs and opportunities available.

FRESHNEST BRANDING

FreshNest is an app that makes it easier for those renting their homes to hire a cleaning service. The team wanted a logo that conveyed cleanliness, professionalism, and reliability.

ILLUSTRATION

This dynamic custom collage was created for a feature story in Envision Magazine, blending the theme of the Fruit of the Spirit with bold, urban aesthetics. The design fuses vibrant imagery, textures, and street-style elements to capture the energy of youth culture while symbolizing love, joy, peace, and the other virtues.

MAGAZINE COVER

For the Lake Union Herald Magazine, I collaborated with the magazine team and a photographer to create an engaging and visually dynamic design as their cover for that issue. This cover was a seamless blend of photo editing and illustration, crafted to enhance storytelling and capture attention.

YEARBOOK INFOGRAPHIC

FreshNest is an app that makes it easier for those renting their homes to hire a cleaning service. The team wanted a logo that conveyed cleanliness, professionalism, and reliability.

SENIOR PROJECT: BuNoLI

For my Senior Project I wanted to create s branding and universe that embodies a playful, nostalgic, and heartwarming aesthetic. Bunoli is a visual storytelling project that explores self-reflection, body dysmorphia, and personal growth. Through bold compositions and dynamic perspectives, it follows Bunoli’s journey of transformation and self-acceptance.

ILLUSTRATION

I created a custom illustration for a Lizzy McAlpine poster, inspired by the emotions and aesthetics of her music. The design weaves together visual elements from her songs and albums, capturing her signature blend of raw storytelling and dreamy melodies.

LifE BLOOMS BRANDING

For LifeBlooms, a woman-run and owned flower shop, I crafted a brand identity that embodies simplicity and organic beauty. The design focuses on natural elements, soft yet refined typography, and an earthy color palette. The result is a fresh and timeless visual identity that captures their warmth and elegance.

AFIA

“PcN” PoSTERS

For AFIA’s “PCN” Posters for 2023 and 2024, I created dynamic and visually compelling designs that capture the essence of the event. The goal was to reflect the cultural richness and storytelling of PCN (Philippine Culture Night) through bold typography, vibrant colors, and symbolic illustrations.

ILLUSTRATION

I designed this poster with a simple and modern approach, using a photo of a ceiling as a layout reference. The result is a clean, balanced composition that’s both visually appealing and compelling. This style is a departure from my usual work, but it allowed me to explore while still creating an engaging design.

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