Brand Style Guide
TABLE OF CONTENTS
1. Brand Story 1 2. Logo 3 3. Logo Usage 5 4. Color Palette 7 5. Typography 9 6. Pattern 11 8. Application 13
Natur’s
mission is to satisfy customers with a natural product. We want to modernize and progress the experience of selling natural products by cultivating a spirit of collaboration, innovation and Integrity.
Natur will be the region’s premier brand, specialising in natural products. We will achieve this by:
- Excelling and being consistent in everything we do. - Being motivated and spreading our enthusiasm. - Making trust, quality and integrity hallmarks of the way we do business - Seeking always to be innovative and seeking continual improvement.
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BRAND STORY
The guidelines enclosed here demonstrate how best to apply our brand mark. Please make sure to follow the guidelines as this will ensure brand recognition and help build our brand. Thank you!
Natur
was started in 2020, Our mission is to satisfy customers with a natural product. Throughout our evolution, the importance of natural products for health and beauty has been enormous. Since our earliest ancestors chewed on certain herbs to care skin, or wrapped leaves around wounds to improve healing, natural products have often been the sole means to treat skin problems. We are confident to provide products “as pure as nature”.
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BRAND LOGO
SPACING
Clear space prevents type, imagery or other graphic elements from interfering with the legibility of our logo. No graphic elements should encroach the border around the logomark. This space is determined by the 50% height of the logomark on each side. Measure the clear space for primary logomark by the height of the letter n.
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DON’T
Do not resize or change the position of the logomark. Do not use any other font, no matter how close it might look to Nexa. Do not use squish or squash the logo. Any resizing must be in proportion. Do not change the colors even if they look similar. Use the official color specifications detailed in these guidelines.
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COLOR PALETTE
Dark Pastel Green
White
RGB CMYK HEX
RGB CMYK HEX
0 178 42 80 0 100 00B22A
0
Cyprus RGB CMYK HEX
7 37 90 69 07252F
255 255 255 0 0 0 0 FFFFFF
Payne’s Grey 47 57
65
RGB CMYK HEX
62 62 0 0 3E3E3F
63 0 91
TYPOGRAPHY
Poppins Bold
Geometric sans-serif typeface Poppins is a geometric sans-serif typeface published by Indian Type Foundry in 2014. It was released as open-source and is available for free on Google Fonts. Poppins is available via an open source license. You’re free to use it with your Adobe Fonts account just as you would any other font in the Adobe Fonts library.
Poppins Regular
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Poppins Regular ABCDEFGHIJKLMNUPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()
Poppins SemiBold ABCDEFGHIJKLMNUPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()
Poppins Bold ABCDEFGHIJKLMNUPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()
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PATTERN A pattern is a regularity in the world, in humanmade design, or in abstract ideas. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeated like a wallpaper design.
APPLICATION Stationery design usually consists of paper, office supplies, letterheads, writing equipment, business cards, cases, and other similar items. The entire goal is to have beautiful branding throughout the company.
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Stationery is a mass noun referring to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand (e.g., letter paper) or by equipment such as computer printers.
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+899 265 265 897
www.website com
