press release report personal version by dsmpublishing

Become A Press Release Expert In 24 Hours Giving you HONEST step by step instructions so that YOU can promote your business with Press Releases

By DSM Publishing Limited www.dsm-publishing.co.uk www.twitter.com/dsmpublishing

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ne way of promoting your website and product can be achieved for FREE. As an additional bonus, this â&#x20AC;&#x153;freeâ&#x20AC;? method can boost your sites and sales, doubling and even tripling your income. Press Releases

One of the easiest ways to promote your website in order to generate traffic and increase your earnings. Press releases have become very popular in recent times and I too have jumped on the press release bandwagon. I love writing press releases! After I have written a press release I feel a great sense of achievement and the more I do the wider my smile becomes. There are several different types of press releases that you can be involved with including reviews, product launch, Website or Blog launch and a change in product. However if you have never written a press release you will probably find it extremely daunting and pretty frightening. Often you will put it on the back burner and decide to get back to it at a later date. That was me once until I decided I needed to take charge of the situation and no longer be afraid of it. But I would have loved a product telling me what to do first and this is why I have written this e-book for you. So Lets get started!

Stage 1 – Press Release Keyword Research The first thing you need to think about it is that there are lots of press releases out there for the world to see and yours needs to stand out from the crowd. You want the publisher to love your press release and tell the whole world about it. All you need for this to be possible is:  Researching Skills  Creative Talent  Media Insight When you think about what publishers look for when they go through the reams of different press releases is which ones are newsworthy and will benefit the readers. This can be anything from scandals to triumphs but at the end of the day the publisher holds all the cards. They will publish what they want the public to know and nothing else. They also decide on the size of the story and this is what will influence the public the most. If it has a very small space inside a newspaper most people won’t even bother reading it. However if it is on the front page there will be many people that will read it, some will do this as they are leaving a newspaper shop absorbing all the information straight away. This is why your press release needs to stand out from the crowd. You also need to investigate who your market actually is. It is no good if you are advertising a local event and then try and hit a state newspaper it will be a complete waste of time and energy. The first part you need to consider when writing an online press release is that your keyword research has been completed correctly. People are so obsessed with getting such a perfect position on Google that they always go for keywords that are totally out of their league. I have seen many people publish press releases and then use “internet marketing” or “make money online” as their keywords. They are basically making a huge mistake as not only are the keywords never going to give them the traffic that they want but it is such a broad term that it will not necessarily fit in with their press release. ©2005-2009 DSM Publishing Limited. All rights Reserved. www.dsm-publishing.co.uk

You want to do a little keyword research and go for the words that more suit the details involved in your press release. For my word checking I use WordTracker and is probably the most well known. You can go and check it out for yourself at: http://www.freekeywords.wordtracker.com Avoid using Google Adwords system as this also includes the amount of searches for words that marketers are planning on using for their campaign. Therefore it is unrealistic and much higher than what the real results would actually be. You will then type in the name of the keyword related to the press release that you want to write. It can then be very simple to get the results that you’re looking for. I have chosen to use the words “Make Money Online”. After typing in the details I get the following daily click results:

I would now minimise these details on my desktop and head over to see what Google’s results are like. When I open Google I type in a similar search criteria with quotations. I have chosen “How to make money online”. These are the results that come up:

As you can see there are over 2 million results and you’re probably freaking out by now thinking how on earth I am supposed to compete with that. Well the truth is you can and you WILL. The results can then be broken down to people’s preferences and often is the case by searchers on the internet. So if you then typed within those results with another search it would seriously break down the numbers and it would then be very, very easy to compete. Just enter whatever details you would like to knock it down with in the search box as shown below with the main title.

You can now follow the same system to do a keyword search at http://www.ezinearticles.com

You can then choose to search a term or look in the various areas. I have chosen to just look inside the book review section and I scroll down until I find the most appropriate category.

After looking through it all I click on the Internet Marketing category and browse on the different articles available. ÂŠ2005-2009 DSM Publishing Limited. All rights Reserved. www.dsm-publishing.co.uk

As it is a very competitive category I decide that I want to find out more from the person at the top. I would highly recommend doing this as you want to know what you need to write to be the top dog and this is the perfect example. Therefore I click on the bible of online scams â&#x20AC;&#x201C; a review of this e-book about online programs that make claims of wealth.

After skimming through the article I decide to find out more about the keywords used. At the top right of the page there is a link called Ezine Publisher simply click on this link and it will give you more details about the article and this is where it benefits you. When you scroll down to the bottom of the page you will come across this section:

As you can see this will then bring up all the keywords that are used within this article. What is really astounding is the fact that very little keywords have been used in this article and this really does impress me. Just think in general how many keywords you often see on Articles, Blogs, Press Releases and Forums. Imagine the potential that you can create if you just doubled the amount of keywords and created decent content. After looking through this I have chosen to do a Press Release on my new e-book an interview with Samantha Milner and the keywords I will use are:

    

An interview with Samantha Milner How to make money online Break into Internet Marketing Samantha Milner DSM Publishing

Stage 2 – Researching your Press Release I advise that you check out three different places for your press releases before you submit it in order to make sure that your content is unique. Here are the most popular press release sites to check for content and I have included a much broader list at the end of this product. http://www.prlog.org http://www.i-newswire.com http://www.pressbox.co.uk http://www.pressflow.co.uk http://www.free-press-release.com http://www.free-press-release-center.info http://www.freepressindex.com http://www.freepressrelease.co.cc http://www.freepressreleases.co.uk http://www.pr.com http://www.prurgent.com http://www.techprspider.com http://www.pressrelease001.com/ Remember to have a notepad to hand that you can refer back to at a later date with ideas for your press releases that you have found when viewing these sites. Stage 3 – The title of your article The perfect title of a press release has to be user friendly and human reader friendly. However if you have to make a choice between the two it always has be search engine friendly as that is the result that matters. BUT WHY? This is because the title of your press release will often appear in the end of domains through several press release and article sites. If it is then chosen correctly it will then help you climb up the search engine results. Let’s go back to the keywords that I suggested that you use earlier:

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How to make money online Break into Internet Marketing Samantha Milner DSM Publishing

This title below would be a good title to use taking into account the keywords that you require…… DSM Publishing Presents, an interview with Samantha Milner – Find out how to make money online and break into internet marketing Stage 4 – your press release summary You need to have a press release summary with every press release that you submit. I have done this stage for you now but if you are new to press releases it may be more worthwhile to you to do this part of it last. This is because you may not have decided exactly what to write and you want the summary and body to effectively link to one another. The way I write a press release summary is to ask a question and then say how the press release answers this particular question. Is an interview with Samantha Milner the saviour of how to make money online or is it just a load of nonsense? Discover the facts right here, right now! For serious entrepreneurs only! There is also another alternative that lots of other press release writers use and that’s copy and pasting the first few lines of your press release which can also work. But if you do this the beginning of the body must be good enough quality to get people to click through and read your press release. Stage 5 – The first paragraph In the perfect world of writing press releases we would put the keywords in the very first paragraph but this isn’t always possible. However it is important to get at least one keyword in the opening sentence like this: ©2005-2009 DSM Publishing Limited. All rights Reserved. www.dsm-publishing.co.uk

Samantha Milner’s slick looking sales pages are one thing that always makes people wary of “How to make money online” products. But an interview with Samantha Milner at DSM Publishing is definitely a winner for me. I think you will agree that this is a brilliant starting point for your press release. Alternatively the first paragraph could be a problem and in the later paragraphs you can then answer this question with the solutions that they are looking for. Stage 6 – Press Release body Now the true secret of the perfect press release body is to make sure that you don’t give them everything they want. As you want them to click through to your website or Blog and if you offer everything they would have no reason to click through. Say for example you’re using the press release to advertise your new Blog if you tell them everything that is on offer, they might not see the need to find out more from you. Another important part with a press release is to make sure that you cover all of the 5 W’s. If you are new to press releases this is:     

Who Where What Why When

By this point I am sure you know what your press release is going to be about and most importantly, how to write it for your target audience. Now though you have to consider how to include these points into your press release without it looking rehearsed. The only exchange you can make on these words is replacing the why for how if one is more appropriate than the other.

Once you know the answers to all of the questions you will need to arrange them in a format that will lead to pulling the audience towards your product or service the best. Who? This should be answered in the title and the opening summary as the person that is viewing the press release wants to know who has created the product first before anything else. The details will not need to be too in depth as a simple DSM Publishing presents does the trick perfectly. Further on in the press release you should also include the business information with a particular reference of the email address to contact for further details about the product or service that you are writing about. A press release should also include specific details of who initiated the press release. For example was it the CEO of a company that organised a partnership in order to make the deal possible or was it someone else? If you were talking from a charity point of view was it the girl next door that raised a set amount of money or was it the local millionaire that created a charity auction. At the end of the day the public want to know this information and it is up to the person that writes the press release to provide it. What? What is happening? Or is it something that is happening to someone? This is what the audience wants to know and you need to deliver on this as soon as you can. The general place to start on this is to discuss things that will happen rather than what is expected to happen. For example Thales Prado will hold an interview with Samantha Milner on Wednesday night, should be replaced with Thales Prado will interview Samantha Milner on Wednesday night. If the subject of the Press Release has lots of whatâ&#x20AC;&#x2122;s cram them in, in order making sure that one flows from another until they have all been included.

When? Time is one of the most important parts when it comes to a press release. After making sure your press release suits the audience they will want to know that it is the perfect time for it. Firstly, you should plan your time so that the product or service that you have an announcement about can be as close to it happening as possible. It is no good having it released to the media a month after it actually happened. People will lose faith in you if you do it too far after the event. If a CEO has left your corporation the public should be informed about it as soon as possible. The truth is many people will know about it if you leave it too long therefore it is no longer newsworthy. The same can be said for new products, if your client created a new product last year there is no point in telling the world about it now. The only exemption to the rules is if they brought out a new version then you can promote both of them at once. Unless it is an amazing product that you expect people to queue down the street for there is no need to be specific with the exact hour that you plan on releasing it. The date will be fine or even next week we will be bringing out a product will look just as good. Where? This can be very important especially if the product or service is only available to a set area of your country. With my products I donâ&#x20AC;&#x2122;t have to worry about this as I sell worldwide but if you have a small shop in England for example there is no point broadcasting it to America. It is also a possibility that a news story in America could affect people that live in Asia so you have to remember this when you are planning your press release. The closer your press release is to your targeted market the higher the chances are that it will get published and people will take note of the contents included in it.

Why? (Or how?) If you view a few press releases you will see in the majority of cases after the summary the next point that is made is always the why or how. If you are reading a press release about lots of job cuts at a local bank you will not accept the information until you know why. You will want to know that the recent mortgage crisis has affected the bank and they have no choice but to cut jobs in order to save money for the bank. This could also be to avoid it from going into further financial crisis. A good example would be with a charity organisation. They could be announcing a new event and the why would include the reason for needing the money. When doing the 5 W’s you should always remember to have them in a logical order and having them in the best order that would suit which information you want the reader to know about first. After you have written your initial lead pulling press release finish it off by going into more detail of each bit of information. It should always finish with a way for the reader to take action, whether it is visiting your company, donating or visiting the website or Blog. In the case of the body for an interview with Samantha Milner will look like this: An interview with Samantha Milner by Thales Prado fits firmly into the “how to make money online” category. As you have probably guessed by now, the whole thing is loosely based around the system Samantha says can enable you towards creating your own online business. A bold statement indeed. The interview is very easy to read – the writing style is very easy to follow, friendly and isn’t full of jargon like many are these days. It also comes with many illustrations showing you exactly how to do it along with extra and useful tips surrounding Internet Marketing. The systems that are used (without giving too much information away) are simple but still very effective. It’s based around the idea that ©2005-2009 DSM Publishing Limited. All rights Reserved. www.dsm-publishing.co.uk

creating an income without the usual outlays is the easiest way to make money online. Samantha allowed Thales Prado to interview her as she felt that after four years in the online business time had come for all the unanswered questions to finally be answered. Now were not talking about using Google Adwords either just simple effective methods to produce real sales on a regular basis. But better than that, the sites DSM Publishing recommends that you use to fulfil your business are still live on the internet and are obviously still doing well as I write this press release several months after her latest e-book that she talks about in this interview was originally launched. This is not actually all of the body but I wanted to mention a couple of things first. 1. Short paragraphs keep the reader interested 2. concise to the point comments that intrigue readers The other reason that I wanted to stop you is that the next part is a negative of the press release. You may ask me why? Its simple people think a product is too good to be true if it just features the good points and think that you’re going too far with the hard sell. You certainly don’t want to come across like that! Well here is the negative part with a clever positive spin on it for you: The information is a long term strategy as far as I am concerned and whilst it’s of high quality Samantha is showing you several of her money making systems and this doesn’t give you the chance to go into great detail like you would on a single e-book of one method. However it is obviously a workable how to make money online system that gives you plenty of ideas to work from. I like it!

Even though this system is catered towards the Internet Marketing niche I am not convinced that it can work in all niches. For example I can’t see you having the same results in the dog grooming niche. But if you’re into the making money online niche then this is something that you would be advised to try. Step 7 – concluding paragraphs As far as press releases go the concluding paragraph should be about enticing them to buy the product. Overall I believe it’s a REAL workable information that (as always) is used by Samantha Milner herself and isn’t just some useless how to make money interview they’ve written to sell to customers. She KNOWS this system in and out and that much is obvious from a single reading….and it obviously works for her. I believe an interview with Samantha Milner answers the question about how to make money online and has the opportunity to make me the man with the rich PayPal account. If this wasn’t a product launch press release I would just conclude with a summary of what the main points are about. It REALLY is that simple to write a Press Release! Now your Press Release should look like this: An interview with Samantha Milner by Thales Prado fits firmly into the “how to make money online” category. As you have probably guessed by now, the whole thing is loosely based around the system Samantha says can enable you towards creating your own online business. A bold statement indeed. The interview is very easy to read – the writing style is very easy to follow, friendly and isn’t full of jargon like many are these days. It also comes with many illustrations showing you exactly how to do it along with extra and useful tips surrounding Internet Marketing.

The systems that are used (without giving too much information away) are simple but still very effective. It’s based around the idea that creating an income without the usual outlays is the easiest way to make money online. Samantha allowed Thales Prado to interview her as she felt that after four years in the online business time had come for all the unanswered questions to finally be answered. Now were not talking about using Google Adwords either just simple effective methods to produce real sales on a regular basis. But better than that, the sites DSM Publishing recommends that you use to fulfil your business are still live on the internet and are obviously still doing well as I write this press release several months after her latest e-book that she talks about in this interview was originally launched. The information is a long term strategy as far as I am concerned and whilst it’s of high quality Samantha is showing you several of her money making systems and this doesn’t give the chance to go into great detail like you would on a single e-book of one method. However it is obviously a workable how to make money online system that gives you plenty of ideas to work from. I like it! Even though this system is catered towards the Internet Marketing niche I am not convinced that it can work in all niches. For example I can’t see you having the same results in the dog grooming niche. But if you’re into the making money online niche then this is something that you would be advised to try. Overall I believe it’s a REAL workable information that (as always) is used by Samantha Milner herself and isn’t just some useless how to make money interview they’ve written to sell to customers. They KNOW this system in and out and that much is obvious from a single reading….and it obviously works for them.

I believe an interview with Samantha Milner answers the question about how to make money online and has the opportunity to make me the man with the rich PayPal account.

Stage 8 â&#x20AC;&#x201C; the resource box The resource box is a very important part in your press release this is where the link will appear that people will click on to visit your Blog or Website. It is the chance for the reader to take their call of action and should never be taken lightly. So at this point what do you write? At this point a simple targeted piece of information does just the trick and this is my personal favourite: Samantha Milner is a well-known Internet Marketing expert and you can find out RIGHT NOW exactly what happened when Thales Prado interviewed the internet marketing guru. Head over to http://www.samanthamilnerinterview.com to grab your EXCLUSIVE copy now! Submitting your Press Release Now we have gone through all the points of creating a successful press release we now want to put it into practice and submit it to http://www.prlog.org Before you do submit your press release to any free press release submission sites it is important that you read the rules as its very annoying if you have to alter it at a later date. For the first time that you use the service you will need to set up an account but on your return you can simply go straight to the member log in department. You will then need to enter all your details in the form (shown below) and include your profile as many will view this after reading your press release and any other relevant details. ÂŠ2005-2009 DSM Publishing Limited. All rights Reserved. www.dsm-publishing.co.uk

Once you have filled in these details you will then be able to submit your press release. I would suggest that the easiest and quickest way to do so is to type it up first in Microsoft Word or a text editor and then copy and paste it into the form provided. This way you will be able to bring up any spelling or grammar mistakes and make sure it is as perfect as it can be! Once you have submitted the press release you will get an email notification telling you that it is live and on the system. In the mean time you will need to check on it in the PR Log marketplace. Simply click on the manage press releases to see it in all of its glory: ÂŠ2005-2009 DSM Publishing Limited. All rights Reserved. www.dsm-publishing.co.uk

Now you need to tell the Twitter and FaceBook community that it is live and this will dramatically add to the amount of people that view it. It doesn’t have to be anything long I find that this works very effectively: Latest Press Release: DSM Publishing Presents, an interview with Samantha Milner – Find out how to make money online and break into internet marketing After you have done this you will need to re-submit it to at least a further ten press release free submission sites and here is a longer list than earlier for you to choose from: http://www.1888pressrelease.com http://www.24-7pressrelease.com http://www.anyrelease.com http://www.betanews.com http://www.businesswire.com http://www.clickpress.com http://www.dbusiness.com http://www.ecommwire.com http://www.express-press-release.com http://www.freepressrelease.co.cc http://www.freepressreleases.co.uk http://www.free-press-release-center.info http://www.freepressindex.com http://www.free-news-release.com http://www.freshnews.com http://www.hungarynewswire.com http://www.internetnewsbureau.com http://www.i-newswire.com http://www.marketwire.com http://www.pr.com http://www.prarticle.com http://www.pressabout.com http://www.pressbox.co.uk ©2005-2009 DSM Publishing Limited. All rights Reserved. www.dsm-publishing.co.uk

http://www.pressexposure.com http://www.pressflash.com http://www.pressflow.co.uk http://www.pressmediawire.com http://www.pressmethod.com http://www.pressrelease001.com http://www.pressrelease365.com http://www.pressreleasenetwork.com http://www.pressreleasepoint.com http://www.pressreleasespider.com http://www.prfree.com http://www.prleap.com http://www.prnewswire.com http://www.prurgent.com http://www.przoom.com http://www.pr-inside.com http://www.mediasyndicate.com http://www.newswiretoday.com http://www.openpr.com http://www.seo-pr.com http://www.sanepr.com http://www.sbwire.com http://www.softpressrelease.com http://www.techprspider.com http://www.urlwire.com http://www.webwire.com Once you have re-submitted your press release you now need to look into bookmarking it. If you haven’t done this before it is a simple way of recommending an online link to others. If you haven’t already guessed you will be recommending the press release link to others on the internet. Not only does it tell others about your press release it also helps with the SEO for the link and gets the link into Google on the keyword terms that we discussed earlier on in this product. When you get into bookmarking you will find some sites really straight forward and quick whilst others will require more time from you. They tend to level each other out and I tend to spend about an hour a week on it and get amazing results that give me the Google position that I crave. ©2005-2009 DSM Publishing Limited. All rights Reserved. www.dsm-publishing.co.uk

Here are my favourite social bookmarking sites that I recommend that you join to help with your press release. http://www.propeller.com http://www.digg.com http://www.a1-webmarks.com http://www.folkd.com http://www.jumptags.com http://www.reddit.com http://www.fark.com http://www.connotea.org/add http://www.wirefan.com http://www.delicious.com http://buzz.yahoo.com http://www.mixx.com http://www.newsvine.com http://clipmarks.com/ http://faves.com/home http://www.blinklist.com/ http://www.stumbleupon.com http://www.diigo.com/ http://friendfeed.com/ Many people ignore the bookmarking element as a waste of time and energy but I can not stress enough how important it actually is. Please don’t forget about it as this is where people talk about you and your product. If say you are sending out a press release for affiliates in regards to your new product this is an absolute must and will get your name out there. This is where you get the chance to go from being an unknown marketer to being remembered. The internet is a very big place and you want to stand out in the crowd. When I think of the results from articles I always times it by ten for press releases so remember to get as many of them out as possible if you have something new to boast about when it comes to your company. Online companies spend hours viewing press releases looking for extra content for their websites and you will find that the links on Google will be greater than the figures that articles provide you with. So hop to it and start it now – you’ve got nothing to loose! ©2005-2009 DSM Publishing Limited. All rights Reserved. www.dsm-publishing.co.uk

Good Luck Samantha X www.dsm-publishing.co.uk PS – if you enjoyed reading this why not check out our other free reports and tutorials Click Here for further information