OUR STRATEGIC PARTNERSHIP WITH THE ELLEN MACARTHUR FOUNDATION
Partnering with the world’s leading authority on the circular economy
We became a Strategic Partner of the Ellen MacArthur Foundation because we wanted a partner to challenge us, help us drive design and innovation and further embed circular economy thinking into our business in new ways. In the second year of our partnership, we…
• Collaborated on the development and roll-out of key innovation projects for our customers; • Co-created content for circular economy training and engagement for our people and others; • Co-hosted virtual events on circular design and circular economy, engaging with customers and suppliers; • Contributed to the development of key workstreams at the Foundation, from circular economy policy goals to the development of Circulytics, the most comprehensive circularity measurement tool for companies. The timeline below includes some of the highlights from the second year of our strategic partnership with the Ellen MacArthur Foundation.
May 2020: Beginning of Year 2 of our strategic partnership
Contributed to The Foundation’s ’Financing the Circular Economy’ white paper
Launched our Circular Design Principles with expert speakers from The Foundation
12
Scaling the adoption of innovative circular customer solutions Since becoming a Strategic Partner of The Foundation almost two years ago, DS Smith has been an active voice in our network, particularly by taking a leading role in the adoption of circular design and circular economy measurement. On design, DS Smith has set ambitious goals, establishing and adopting circular design guidelines, training over 700 of its Designers and Innovators in circular design methods, and embedding circular economy curriculum in its core training programmes – which has been inspiring to see. DS Smith has also led the way through their participation in the development and adoption of The Foundation’s Circulytics measurement tool, using it to both track adoption of circular economy solutions internally and more widely across their value chain as a tool to engage with suppliers. We are pleased to be partnering with DS Smith in their ongoing and ambitious efforts to drive development and scale adoption of innovative circular economy customer solutions, and we look forward to their continued leadership as a front-runner in the transition to a circular economy. Andrew Morlet CEO, Ellen MacArthur Foundation
Hosted a virtual customer event at our Fordham Impact Centre with The Foundation
Co-signed The Foundation’s ’Build Better Growth’ Financial Times communication
Achieved A- score in Circulytics 2.0 and supported the launch campaign
Showcased ClimaCell and HexcelWrap in The Foundation’s Upstream Innovation Guide