Sustainable and smart e-commerce packaging case study
the
story
Call to adventure! There is no escaping — wellbeing is an adventure every one of us deserves. Read about fantastic places, cities, adventures, true stories of heroes. Enjoy the music of your favorite groups and singers. And much more.... All this offered by Orange Center Bulgaria in their stores and through online services. Choose Your Own Adventure
the
challenge Let’s grow and share good things together! Orange Center decided to expand its business and enter to e-commerce, offering their products and services also online. This is a new, unknown area and brings specific challenges in terms of packaging and delivery. Together with Packaging strategist in DS Smith Bulgaria they started to work on a smart and innovative packaging solution. Sustainable, variable – multi-sized packaging for online delivery of books.
packaging
solution
The design Offers real choice, with a variety of sizes ideal for e-commerce!
100% cardboard • Sustainable • Recyclable • Natural • Smart • Variable • Great customer feedbacks - unboxing experience
How DS Smith and Orange designed memorable Unboxing experience to delight customers! • fully innovative solution was developed • multi-size packaging for e-commerce • protection through the whole supply chain • positive impact on the environment and the value-driven demands of the customer are met.
the
result
Perfect unboxing experience modern look, natural packaging design with zero plastics, generating customer satisfaction and great unboxing experience
Smart and sustainable ● ● ● ●
50% less inbound deliveries 50% less wooden pallets 50% free space in the store 50% reduced CO2 emissions from inbound logistic and corrugated board