Reprogrammed / Unprogrammed - An alternative future for Tilburg's V&D department store

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Reprogrammed / Unprogrammed Damian Sobol Turina | Industrial Past&Future Masterstudio | TU/Eindhoven

Architecture should harbour life, in all its

floor in order to provide better lightning

varieties and extremes. It is expression of

conditions. Vertical communications are

freedom and ability to shape life around

wide as well as permeable, and, instead

your needs as well as ambitions. It is a

of being just a mere connector in the

tool from people to people for providing

section, they serve as a tool for creation

better life (conditions).

of new grounds. By superimposing the

V&D department store is located in the

structure, shaft and stairs, numerous

dense urban tissue of central Tilburg.

different but not predetermined ambients

Orthodox modernist piece is currently

are created which can fit all kinds of

undergoing demolition because of the

program. A non-definable space suitable

unfitness for the new use. For the most

for change, porous both in plan and

of the past century we have been praising

section. In a basement and ground

functional architecture overlooking one

level, programme which can use little

important thing: functional architecture

light and lot of publicity is placed. This

can exist as long as there is a clear and

includes gallery, shops, café and venue

distinctive function. And what is that

hall. On those levels, while exploiting

today? This is proposal for alternative

economic

type of future which preserves the

acts as a passage linking main square

building as architectural and socio-

– Pieter Vreedesplein and Heuvelstraat,

economical asset, but also retrofits it for

Tilburg’s mains shopping street. Upper

ever-changing purposes of today (and

floors hosts more quiet and private

tomorrow). For a successful renewal, one

activities as offices, restaurant, park,

must realize a need for programmatic

hostel, dwellings etc. Each use finds the

revival,

not

architectural

advantages,

building

also

makeover.

most suitable surrounding by organizing

Mixture of uses, conditions, elements,

according to light, structure and vertical

relations… is the key for liveable and

communications.

reusable buildings, which forms our

Architectural interventions are clear and

cities. Proposal strives for a certain dose

contemporary: light, flexible and efficient.

of, what Charles Jencks called - adhocism,

Clear dialogue between old and new is

in order to shape environment towards

present. Channel glass is used for the

desired needs of the current user.

façade and shaft openings, emphasizing

Hosting

different

different

spatial

programs

requires

the existing brick finish and providing

New

dispersed non-glare lightning conditions.

programs like nightclubs, art gallery

On the inside, flexible containers are

and studios, lecture halls, shops, offices,

made from movable curtain walls and

restaurants,

dwellings

contrasting

ambients

conditions.

etc.

requires

channelled glass. Cuts in the original

and

different

building are visible and emphasized,

degrees of accessibility, privacy, light

providing legibility for the proposal.

and usability. In a generic and enclosed

Given the building’s generic structure

existing structure, a proposal introduces

and boxy interior, building is defined by

two organizing elements: light shafts and

a façade, which is her most valuable part.

vertical communications. Light shafts

Proposal aims to emphasize and preserve

are penetrating the building throughout

the existing façade, while recycling the

the section in 5 essential (dark) spots,

building as a whole for the new use.

creating

light.

Given its location, V&D building aims

Instead of being consistent in form,

for the future as a Tilburg’s central hub:

they are growing and shrinking on each

urban,fluid, flexible, exemplary, efficient…

secondary

source

of

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Pieter Vreedeplein

t Tuinstraa

m II

Wille

at

tra

Stra

els v u

at

He

in ple

uis

ath St Site plan 1:1000

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Additions and incisions

5

Original structure Additions


Basement floor 1:400 HOUSING

HOSTEL SHOPS

SHOPS

PARK

GARDEN

CAFFE

OFFICES

SHOPS SHOPPING

PARK

OFFICES

OFFICES

SHOPS

SHOPS

AUDITORIUM

PASSAGE

ART GALLERY

NIGHTCLUB

HOUSING

CAFFE

OFFICES

CINEMA

RESTAURANT

SHOPS

CAFFE

STUDIOS

Program / Requirements scheme - a clear vision of programmatic revival, not architectural makeover.

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AA

Ground floor 1:400 Light

Economy Housing

Hostel

Housing

Hostel Restaurant / Caffe

Night

Day

Shopping passage

Restaurant / Caffe Shopping passage Shops

Cinema / Venue hall

Cinema / Venue hall

Art center

n Floor

Ground floor

Shops

Gallery Art center

Night club Gallery

Night club

Diversity

Dark

Diverse program requires contrasting ambients.

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Second floor 1:400

Section AA 1:400

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Roof park / dwellings plan 1:400

Section BB 1:400

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Living faรงade

Housing units

Roof park Light shafts

Programmable spaces

Exploded axonometric view - programmable spaces + light shafts

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Dwelling units

Channeled glass glazing

Living faรงade / wintergarden

Double floor for instalations

Existing faรงade - brick

Refurbished openings channeled glass

Offices, retail, restaurants

Passage

Vertical communications: not just a connector but a tool for creating new grounds Passage art gallery

Facade 1:50

Facade detail section 1:50

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Ground floor passage

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Existing vs. reprogrammed: breathing life into Pieter Vreedeplein square

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