Digital Marketing
What is Marketing ? ● Getting customers to believe that your products and services are important. ● Deliver a better value than competitors. ● Change the beliefs in the mind of a customer. ● Marketing is a constant struggle. It's a world of ambiguity, and constant challenge ● Product Life Cycle
B2B vs B2C For consumers: Emotional benefits - A luxury car feels good For companies: Economic benefits - A durable car is economical
What is Online Marketing? Presenting yourself at the right moment and at the right place to capture the customer digitally!
Some astonishing facts before we move forward to online marketing!
Fact 1
Fact 2
40%
Every Second almost
of World Population has an internet connection today which was below 1% in 1995
10 new people come onto the internet and is increasing...
Fact 3
Fact 4
Around the world,
79%
131 billion searches are conducted on the web each month
of online shoppers spend at least
50% of their shopping time researching products
Fact 5
61% of global internet users research
PRODUCTS ONLINE
Fact 6 Inbound marketing (online marketing)
Costs about $135 and Outbound Marketing (traditional marketing)
Costs about $346 2.5% more
Some Facts about Saudi Arabia Approximately
39%
3.1 Million
of adult internet users in Saudi Arabia
Saudi Arabian internet users spent an estimated
buy products
$3 Billion
services online
on e-commerce products and services
and pay for and rest through Cash-onDelivery
Key Channels of Online Marketing
Search Engine Optimization (SEO) One of the widely used online marketing technique which focuses on improving/growing visibility of your website in organic (non-paid) search engine results with different on-page and off-page methods.
“SEO is an ongoing effort�
How the SEO works?
0n-Page SEO
Off-Page SEO
Content Meta Tags (Title, Description, ALT, Keywords) URL Structure Sitemap Keyword Research Internal Linking Canonical Site responsiveness Speed optimization
Directory Submissions Forum Posting Search Engine Submission Social Bookmarking Link Exchange Cross-linking Business Reviews Guest Posting Press Release Question & Answer Sites etc.
Social Media Marketing Let’s have a look on some facts about Social Media first!
Some Facts about Saudi Arabia The most popular social media site in Saudi Arabia is
Facebook with
3.9 Million registered users and
6.7 Million visitors generating
5.3 Billion page views each month
Twitter is the
5th most visited website in
Saudi arabia
What exactly is Social Media & why it is so popular?
Fact Users of Top Social Media Platform
Facebook = 1.4 Billion users Youtube = 1 Billion users Google+ = 363 Million users Linkedin = 347 Million members Instagram = 300 Million users Twitter = 284 Million users Pinterest = 70 Million users and the list continues..
Video Marketing “Using content in the form of Videos to promote your brand, product or any service (organically or through Video ads)� Most popular video sites include YouTube along with other video sharing websites like Vimeo, Vine, Instagram, DailyMotion etc.
Video Marketing is the Trend these days!
Did You Know? What is the SECOND
LARGEST search engine after Google? It’s
Saudi Arabia is the largest user of
YouTube
What usually is included in the Video Campaigns? ● ● ● ● ● ● ● ●
Videos from Live Events How-to videos Customer Testimonials Explainer Videos Training Videos Entertainment videos Religious videos Product Tutorials
It is a never ending list!
Email Marketing In simple words, email marketing is communicating with your Target Audience or your Company Subscriber Email List through electronic emails which carry information Or promotional information about your company, products or service.
Currently, it is the most effective way of generating revenue!
What is usually included in email marketing campaigns? ● ● ● ● ● ●
Newsletters Discount Coupons Special offers New Arrivals FREE Gifts FREE products
and Much More...
Content Marketing It is all about creating articles and such kind of media (video, audio, infographics, social media posts etc.) that in turn create new customers, drive brand awareness and generate revenue for the business. Content Marketing is very authoritative if it is valuable, relevant and consistent.
Content is the KING these days!
Did You Know?
60%
61%
of marketers create at least one piece of content
of consumers are influenced by
EACH DAY!
customized content
Can you just imagine the level of exposure your business will get once the engine of online marketing
ignites
?
Online Marketing is: Design, development, awareness building, communication, connection, customer service, sales & Analytics
Online: 1. A puzzle is finding out ways to build AWARENESS 2. Educate, tell the world who you are, what you do, whom you serve, and why you - COMMUNICATION 3. Get people know us, to like us & trust us CONNECTION 4. Answer people queries, give them an excellent USER experience, place right information at right place, get found in the search engine - SERVICE 5. Awareness, communication, connection services all come to = SALES
After Sales? Power to serve, support for repeat sales. Maximise relationships Win hearts Word of mouth is 93% effective
Online Marketing Basics â—? People want information instantly â—? Planning and building a website is crucial
Online Marketing Basics ● Website: Sitemap to Wireframes to selecting domain and hosting company - Should go through all steps ALWAYS ● Key elements for establishing a web presence including creating online content ● Writing content for Social media, Articles, online press releases & email marketing ● How to reach and grow audience through Search Engine marketing: SEO & Paid campaigns ● How to harness the power of social media, to keep audience updated, informed and engaged. It is a slow process but it will be worth it.
Why this Group? No matter how experienced or inexperienced you are with online marketing, we need to know the fundamentals of marketing. There is no right way to approach online marketing. Identify areas, leverage new opportunities and find success
BENEFITS of Hiring an “External Marketing Agency”
âž” Cost/Risk: At much less than the cost of one full-time executive, you get an entire team of experts, âž” Access: With the right firm, you still get complete access to all of your data and insights
âž” Time: You save on all of the time it takes finding someone; or trying to learn the entire Internet marketing field yourself. âž” Experience: Get an outside perspective on your business. Your team will benefit from the experience the marketing team brings to the table, such as familiarity with your target market and the many marketing channels and opportunities available.
What NOT to Expect from “External Marketing Agency”
● Bringing in 1000s of traffic in a very short span of time ● A guarantee ● Doing SEO against any search engine policies ● Running Campaigns on any particular platform without knowing the actual audience and trends ● Doing Spam ● Activities and result without measurements ● Less knowledge in analytics and tracking skills ● More efforts with low costs ● Handling marketing and development efforts without a proper feedback ● Working 24/7
Thank You! You can contact us at 00966 56 100 4748 info@dtechsystems.co www.dtechsystems.co