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23 April 2012 1
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23 April 2012 Vol. 16, No. 09
A bi-monthly digest of global and domestic industry trends and developments. Published by the Trade and Industry Information Center, Department of Trade and Industry Manila, Philippines Tel. (632) 895.3611 Fax (632) 895.6487 To subscribe, email: publications@dti.gov.ph Online: http://www.dti.gov.ph
In this issue Focus FDIs hit P256.1B
Business Alert 1. PBR launched in QC and Cebu 2. DTI-11 prompts contractors Inside DTI to secure PCAB license 1. IPOPHL marks 100th mediation case 3. IPOPHL to increase 2. DTI-11 passes CSC survey home-grown patents Good News, Philippines! 1. Better H2 economic prospects seen 2. PHL poised for BPO leadership MSME/OTOP News 1. PHL invites SMEs from Germany 2. DTI-10 holds SME caravan 3. Thrift banks urged to lend more to small businesses
Consumer News 1. Mitsubishi Fuzion recalls units 2. Diskwento Caravan gives affordable goods to Pasigueños 3. Tips in using safety matches 4. Better IP system in the works ASEAN Watch 1. PHL is Korea’s investments choice 2. Investments in technology and personnel key to ASEAN business leadership Statwatch DTI Direct What’s New?
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Focus FDIs hit P256.1B
Vol. 16, No. 092
F
oreign direct investments (FDIs) in 2011 reached P256.1B – the highest since 1996 – surpassing the P241.1-B investment pledges recorded in 1997, the National Statistical Coordination Board (NSCB) reported. In the fourth quarter of 2011 alone, total FDIs amounted to P165.8B, 42.2% higher than the P116.6B approved in the same period in 2010. NSCB noted that the amount is the highest quarterly FDI turn out ever since the government started compiling consolidated approved FDIs. These investments were approved by six investment promotion agencies (IPAs) of the government, namely the Board of Investments (BOI), Philippine Economic Zone Authority (PEZA), Clark Development Corp. (CDC), and Subic Bay Metropolitan Authority (SBMA). Other IPAs are the Authority of the Freeport Area of Bataan (AFAB) and the Board of Investments Autonomous Region of Muslim Mindanao (BOI-ARMM).
Of these six IPAs, PEZA accounted for about 87.3% of the total FDIs. In terms of sources, the United States (US) pledged the most FDIs in the fourth quarter of 2011, accounting for a 32.3-% share in total FDI commitments. The manufacturing industry continued to be the top recipient of investment pledges, with a 54-% share or P89.5B. Meanwhile, approved investments of foreign and Filipino nationals in the fourth quarter of last year amounted to P227.5B, or 2.3% higher than the P222.4B approved a year ago. Pledges from Filipino nationals stood at P61.7B, accounting for 27.1% of the total approved investments in the quarter. These foreign and Filipino ventures in the fourth quarter of 2011 were expected to create 53,585 jobs. The figure is higher by 40.6% from the previous year’s projected employment of 38,101 jobs. (MAB 03/16; TPS 03/13)
Inside DTI 1. IPOPHL marks 100th mediation case
T
he Intellectual Property Office of the Philippines (IPOPHL) has set a milestone in Alternative Dispute Resolution (ADR) of intellectual property (IP) cases with the successful mediation of 100 of the cases referred to mediation in February this year. IPOPHL Director-General Atty. Ricardo R. Blancaflor said they adopted the enhanced mediation system for IP cases on 31 January 2011 to speed up resolution of IP disputes. Recently, IPOPHL welcomed World Intellectual Property Organization (WIPO) Director General Francis Gurry as they conducted a “symbolic
turn-over” of the compromise agreement of the 100th settled case on 23 March 2012. Mediation is a component of the IPOPHL’s “multi-door” approach to resolving IP disputes. The mediation process, along with arbitration, comprises ADR which complements the regular adjudication function of the IPOPHL in line with its strategic goal of providing speedy, effective, and quality legal remedies and becoming the forum of choice in resolving IP disputes. Blancaflor explained that mediation gives the parties the opportunity to agree and settle the case between
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23 April 2012 3
or among themselves subject only to the conditions that the terms must not be in violation of law or in contravention with public policy, morals or good customs. Once approved, the agreement is considered a decision on the merits and is immediately enforceable. Settling the dispute
2. DTI-11 passes CSC survey
T
The survey, conducted last 14-16 June 2011, focused on the service delivery of the Intellectual Property Satellite Office (IPSO) and Philippine Contractors Accreditation Board (PCAB).
The clients’ reception to the business name registration (BNR) services rendered by the DTI-Davao City Field Office also got a 90-% approval, with clients saying they were very satisfied/satisfied with the outcome, knowledge/competence of the staff, and fairness and ethical treatment. In terms of satisfaction with the overall transaction time, 93.3% were either very satisfied or satisfied with the services.
In its report card survey result, CSC-11 noted that among the 30 respondents interviewed within the three-day period, 100% were satisfied with the competence, courtesy, and fairness and ethical treatment of the staff handling the IPSO and PCAB concerns. Moreover, the report said that 93.3% were satisfied with the outcome while 90% were satisfied with the
1. Better H2 economic prospects seen
The Philippines, so far, is the only country in Southeast Asia that has a quasi-judicial function and ADR for IP cases. The ADR is administered or managed by the IPOPHL’s Bureau of Legal Affairs.
timeliness. Overall, the agency has an overall satisfaction rating of 93.3%.
he Department of Trade and Industry (DTI)-11 has passed the Anti-Red Tape Act (ARTA) and Citizen’s Charter parameters, a survey by the Civil Service Commission (CSC) showed.
IPSO and PCAB are among the frontline services offered by the DTI regional office.
Good News, Philippines!
through mediation could potentially reduce the cost of litigation.
P
ositive impact on the country’s economy as a result of the government’s higher spending would be felt in the second semester of the year and is expected to continue until next year. Banco de Oro (BDO) Unibank Chief Market Strategist Jonathan
DTI-11 Regional Director Marizon S. Loreto said the CSC’s report card survey result has further motivated the agency to give better, faster, and more efficient service to its clients. “As what is embodied in our Quality Policy [DTI-11 is ISO 9001:2008 certified], we are committed to continuously improve our quality management system (QMS), and we are determined to achieve that,” Loreto said.
L. Ravelas said the expected higher government spending this year would be further boosted by election-related spending for the mid-term elections next year. In line with the higher growth, Ravelas said this should be supported by low interest rates.
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Vol. 16, No. 094
President Benigno S. Aquino III has vowed to boost economic growth, which is measured by the country’s gross domestic product (GDP), through higher public spending.
2. PHL poised for BPO leadership
T
he Philippines is positioned to expand in non-voice services and narrow India’s lead in business process outsourcing (BPO). “The Philippines is certainly ready for non-voice services. It is already demonstrating its capability for non-voice activities, be it information technology (IT) engineering support, animation, human resources, and knowledge process outsourcing (KPO),” Teleperformance President for Asia-Pacific David Rizzo said. A growth in non-voice activity would help the Philippines grab a bigger share of the global outsourcing and offshoring industry that research company Everest Group estimated to expand up to US$280B this year. Last year, the Philippines overtook India as leader in call center services in revenue and employment. Everest Group estimated the Philippines’ contact services to have earned US$7.4B in exports last year, surpassing India’s US$7B. The country’s call centers employ about half a million, compared to India’s 350,000.
In January, government expenditure performance rose to P142.3B, a 16-% increase compared with P122.5B in the same month last year. The current expenditure rate runs counter to previous years where the first month expenses are usually slower. (MAB 03/26)
However, India’s BPO industry still led the market with nearly US$15B in income, versus the Philippines’ US$9B. A Philippine industry road map aims to double the country’s revenue and number of seats by 2016. Teleperformance, which operates its largest English contact services location in the Philippines, is bullish on its growth prospects here. “Our growth strategy is to continue to focus on the Philippines being a premier solution for English language offerings for our markets in the US, United Kingdom (UK), Australia, and Canada. We are identifying new field locations across the country to support the expected growth of demand in market,” Rizzo said. He said confidence in the industry is being boosted by efforts of the government and the private sector to address the labor supply lack. He noted that the government’s plan to introduce two additional school years in the basic education system, with emphasis on English education, will open up annual available labor supply beyond what it is today. (MAB 03/18)
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MSME/OTOP News 1. PHL invites SMEs from Germany
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G
ermany’s small and medium enterprises (SMEs), which are now positioning in Southeast Asia in time for the region’s full integration by 2015, are being lured to explore opportunities in the Philippines. Philippine Ambassador to Germany Maria Cleofe Natividad and four German Honorary consuls for the Philippines, who led a German business delegation as part of the “2012 Team
2. DTI-10 holds SME caravan
T
he Department of Trade and Industry (DTI)-10, thru DTI-Lanao del Norte, gained support from the participants in this year’s Small and Medium Enterprise (SME) Caravan recently held in Iligan City. “We did not expect such number of participants of 250 as we only targeted 150 from Iligan City plus
3. Thrift banks urged to lend more to small businesses
B
angko Sentral ng Pilipinas (BSP) Governor Amando M. Tetangco, Jr. has urged thrift banks to lend more to micro, small, and medium enterprises (MSMEs), stressing the crucial role of banks in helping achieve the country’s poverty reduction and economic development goals. In a speech during the annual convention of the Chamber of Thrift Banks (CTB), Tetangco said the resources of thrift banks had been growing, fueled by increasing deposits from the public. Given this, he said, the thrift banking sector had the ability to further accelerate growth in lending.
Philippines-Germany,” said they are targeting Germany’s SMEs to consider opportunities in the country. Natividad said German business leaders were impressed by the efforts of the Aquino administration to effect reforms in the country and make it more investment-friendly. “We need to convince German business leaders to consider Asia, particularly the Philippines,” she said. (MAB 03/24)
50 from Lanao del Norte participants,” DTI-Lanao del Norte Provincial Director Ruel B. Paclipan said. Iligan City Mayor Lawrence L. Cruz challenged micro, small and medium enterprises (MSMEs) to move on as the city recovers from a destructive natural disaster recently. (MAB 03/23)
“The resources of thrift banks deposits, loans, and capital - have all grown substantially. Thrift banks can help more deserving MSMEs,” Tetangco said. He stressed the importance of MSMEs in economic development, saying they accounted for the bulk of employment in the country. BSP data showed that as of September 2011, there were 70 players in the country’s thrift banking industry with 1,394 head offices and branches. Outstanding loans from thrift banks stood at P367.9B as of the same period, up by nearly 7% from P344.6B in the same period in 2010. (PDI 03/22)
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Business Alert 1. PBR launched in QC and Cebu
2. DTI-11 prompts contractors to secure PCAB license
Vol. 16, No. 096
Q
uezon City has formally opened its Philippine Business Registry (PBR) operations last 19 March 2012, with the ceremonial rites led by Department of Trade and Industry (DTI) Secretary Gregory L. Domingo and Quezon City Mayor Herbert M. Bautista.
PBR serves as one-stop-shop for entrepreneurs as it links several government agencies including DTI, Bureau of Internal Revenue (BIR), Social Security System (SSS), Pag-IBIG, Philippine Health and Insurance Corp. (PhilHealth), and Securities and Exchange Commission (SEC).
In 2010, Quezon City had already launched the Business One-Stop Shop (BOSS), which is now linked to PBR. Entrepreneurs who registered through BOSS system will be able to validate and renew their permits using PBR.
Entrepreneurs without Internet access can have their business registered thru the PBR kiosk at the nearest DTI Provincial Office. They may ask help from DTI personnel for assistance and to encode required information.
Moreover, Cebu City has also launched the PBR last 20 March led by Domingo and DTI-7 Regional Director Asteria C. Caberte at the National Economic Research and Business Assistance Center (NERBAC)-Cebu.
Domingo added that PBR has also a business registry search facility, which clients can use in checking whether the name of the business is already registered with DTI or SEC to avoid legal problems in the future.
T
he Department of Trade and Industry (DTI)-11 cautions all contractors, subcontractors, and specialty contractors to secure a license first from the agency before engaging into any construction activities in the Philippines to avoid sanctions. The licenses shall be secured from the Philippine Contractors Accreditation Board (PCAB), which is under the Construction Industry Authority of the Philippines (CIAP), a DTI-attached agency. Under the law, a contractor may secure any of the two types of licenses – regular and special. DTI-11 Regional Director Marizon S. Loreto said those who are engaged in contracting should get a PCAB license, else it is a violation of a Trade and Industry Law (TIL) and corresponding penalties will be charged against them.
“Once a contractor has a PCAB license, we are assured that they have passed the requirements relative to construction business. Through this way, we are also assured that they are aware of their responsibilities as contractors,” Loreto said. On the same note, PCAB Chairman Engr. Ramon F. Allado added that having a PCAB license legalizes one’s construction business. It also professionalizes the industry and makes the playing field equal since having a license makes every firm accountable for its projects’ quality and adherence to standards and requirements provided by law. It assures the safety of the public, that only qualified and reliable contractors are allowed to undertake construction in the country. Contractors caught operating without a license shall pay a penalty of up to P150,000 after due notice and hearing.
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3. IPOPHL to increase home-grown patents
23 April 2012 7
T
he Intellectual Property Office of the Philippines (IPOPHL) is expecting an increase from the present 5% to 25% in the registration of home-grown patents. IPOPHL Director-General Atty. Ricardo R. Blancaflor said there are lots of patentable Filipino products and that we should have more Filipino patents than foreigners. Among the 5,000 patents registered with IPOPHL, 95% are foreign owned while only 5% by Filipinos. “We are targeting 1,000 new patent registration this year from state colleges, which the IPOPHL is registering for free,” he said. The registered patents are into inventions, utility model,
Consumer News 1. Mitsubishi Fuzion recalls units
M
itsubishi Motors Philippines Corporation (MMPC) has announced the recall of some 2,173 affected units of Mitsubishi Fuzion vehicles produced by China Motors Corporation (CMC) Taiwan that were exported to the Philippines. Those who purchased the said vehicle type between June 2007 and February 2012 are advised to have their vehicles checked, noting that the nature of problem involves the steering column intermediate shaft, which may result in welding crack or break.
2. Diskwento Caravan gives affordable goods to Pasigueños
S
howcasing some 20 businesses, mostly food manufacturers, garments retailers, and handicrafts producers, the Diskwento Caravan visited Pasig City for the second time recently to sell goods at a hugely discounted price.
and industrial designs but the inventions are only a few 200. He said the copyright registration is still small at 300 registered with them as most copyrights have been registered with the National Library. In terms of the 8,000 trademarks, the share of foreign and Filipino trademark equally split at 50-50. He noted that some enterprises are just up to getting their business names (BN) and not pursue registering their trademarks. “Who knows your business becomes huge but you failed to capitalize on your trademark. Look at the worth now of Mang Inasal,” he said. Mang Inasal is a restaurant chain registered with IPOPHL. (MAB 03/22)
As of 13 March 2012, there has been no report on the vehicle steering column failure in the country. Nonetheless, MMPC President and Chief Executive Officer (CEO) Hikosaburo Shibata said the company has mobilized its Customer Relations Department to trace the units from its customer database. Shibata said all MMPC service centers nationwide have been alerted to conduct the inspection and do the necessary repairs on all affected units. (TMT 03/12)
The Diskwento Caravan is a flagship project of the Department of Trade and Industry (DTI). Pasig City Mayor Robert Eusebio said Diskwento Caravan benefited his constituents a lot from having an access to a wide array of discounted products.
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Vol. 16, No. 098
Made possible by the Pasig City Government, Pasig City Gender and Development Office (GAD), and Pasig Chamber of Commerce and Industry, the caravan aimed to ease the burden of rising prices of prime and basic commodities. The goods sold in Diswento Caravan were priced at 10%-70% lower than their suggested retail prices (SRP). Some of the manufacturers also offered their products at factory prices, said DTI-National Capital Region
3. Tips in using safety matches
S
afety matches are included in the Department of Trade and Industry-Bureau of Product Standards (DTI-BPS) mandatory product certification, which demands that they meet the Philippine National Standards (PNS) 09:2000 requirements for safety matches. The physical requirements for matchsticks are as follows: 1. Fractured or broken matchstick/ splints shall not exceed 5.0% when tested in accordance with the splint strength test. 2. 2/3 of its length shall burn smoothly. 3. It shall be saturated with a suitable solution to prevent afterglow. 4. It shall not contain chemicals nor emit fumes which are injurious to health when burned. 5. Splints used shall be smooth and without bristles. 6. The match head shall contain “safety match” chemicals such as potassium chlorate, sulphur as well as inert, non-toxic, inorganic materials which control the burning rate. 7. The match head shall not contain phosphorous sesquisulphide, which together with potassium chlorate, ignites the match head when struck on a surface.
(NCR) Officer-In-Charge (OIC) Ferdinand L. Manfoste. DTI aims to bring the Diskwento Caravan to different parts of the country. Manfoste said there will be 240 caravans to be held nationwide this year and 20 of these will be in Metro Manila. Last year, a total of 293 Diskwento Caravans were held in different parts of the country, benefitting more than 150,000 consumers, with reported total sales of P16.8M.
8. It must be free from visible defects such as distorted head, double match, fractured head, headless match, and running head. Besides the matchstick, there are also physical requirements for the matchbox and these are: 1. It shall be made of wood or cardboard, or a combination of both. 2. A safety flap shall be provided for in the inner tray of match box to avoid spillage of matchstick upon opening. 3. The surface shall not contain chemicals which are toxic such as white or yellow phosphorous. 4. It must be free from visible defects such as defective outer casing, defective tray, and defective friction surface. In the market, the first thing we see in products is their label. That is why before buying safety matches, it is important to check for the following: 1. The name “Safety matches” 2. Registered trade name and trade mark 3. Address of the manufacturer 4. Average number of matchsticks 5. Country of manufacturer 6. The words “keep away from children” 7. Arrows at both ends of the tray to indicate the open side.
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4. Better IP system in the works
23 April 2012 9
T
o improve the country’s trademark, copyright, and patent systems, the government, with the help of global agency World Intellectual Property Organization (WIPO), is stepping up efforts to improve the country’s intellectual property (IP) rights framework. “We talked a lot about how we can increase trademark filings for agribusiness and food industries outside Metro Manila,” Intellectual Property Office of the Philippines (IPOPHL) Director General Atty. Ricardo R. Blancaflor said. Agribusiness is one of the sunshine industries the government is developing as part of its 2011-2016 Philippine Development Plan (PDP). “The process is becoming more and more expensive, and we are more and more dependent on innovation. Because of that, we’ll see more and more tension around the
question of intellectual property rights among countries. So what we do is we administer and help develop a multilateral and legal framework for IP,” WIPO Director General Francis Gurry said. Locally, the WIPO has helped with geographical indication workshops, forums on traditional knowledge, and the launch of a universal patent access library. In addition, the Philippine Cheaper Medicines Act (RA 9502) of 2008 uses TRIPS flexibilities by disqualifying patent applications for pharmaceutical research and chemicals that do not contribute to the effectiveness of a drug. The WIPO has also helped the Philippines establish Innovation and Technology Support Offices and Patent Libraries in 32 universities and five partner institutions to help the local academe come up with completely original works. (BWD 03/26)
ASEAN Watch 1. PHL is Korea’s investments choice
T
he Philippines is becoming the third largest investment destination of choice by Korean companies, with Korean foreign direct investments (FDIs) in the country hitting P3.1B in 2010 or 194% better than the P1.1B recorded in 2006. Likewise, Philippines exports to Korea have reached the P3.7-B mark, while Philippine imports from Korea totaled P7.6B. Korea Trade-Investment Promotion Agency (KOTRA) Manila Director General and Korean Embassy Trade Commissioner Johwan Choi said
bilateral relations between South Korea and the Philippines have taken great strides. “Trade volume last year exceeded US$10 B. Korea is now the Philippines’ fifth largest trading partner and third largest investor. Also, the Philippines is Korea’s third most attractive investment destination in South Asia,” Choi said. He said Korea is one of the two largest investors in the Philippines today, with ship building, power generation, manufacturing, and electronics counting among the four major investments in the country. (MAB 03/19)
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2. Investments in technology and personnel key to ASEAN business leadership
Vol. 16, No. 0910
C
ompanies in Association of Southeast Asian Nations (ASEAN) must move away from a domestic and cost-based paradigm and onto a regional mindset that places importance to high value-added products and services. “In the new territory – the ASEAN region – the products must be high value-added. Then we have to move into branding, technology development, and green initiatives,” President and Chief Executive Officer (CEO) of the Siam Cement Group (SCG) Kan Trakulhoon said. Trakulhoon believed that investment in research and development (R&D) is one key driver for establishing business leadership in the Southeast Asian region. (MAB 03/20)
STATWATCH US$280B Forecast global outsourcing revenue for 2012
P256.1B Foreign direct investments (FDIs) in the Philippines (PHL) in 2011 – the highest since 1996
P241.1B FDIs in PHL in 1997 P227.5B Foreign and Filipino investments in PHL in Q4 2011 vs. P222.4B in Q4 2010
P165.8B FDIs in PHL in Q4 2011 vs.
P116.6B FDIs in PHL in Q4 2010 P142.3B Gov’t expenditures in January 2012 vs. P122.5B in January 2011
P61.7B Filipino investments in PHL in Q4 2011
53,585 Jobs to be generated by total registered investments in Q4 2011 vs. 38,101 in Q4 2010
1,394 Head offices and branches of PHL’s thrift banking industry players 8,000 Trademarks; 5,000 Patents’ 300 Copyrights registered with the Intellectual Property Office of the Philippines (IPOPHL) as of 2011
95% Volume of the number
of foreign patents vs. 5% Volume of the number of Filipino patents registered with IPOPHL as of 2011
70 Players in PHL’s thrift banking industry as of September 2011
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DTI Direct* Call Center Report SUMMARY OF CALLS Month-on-month CALL TYPE
Mar
Business Name
2,855
Consumer Welfare
Apr
May
1,980 2,229
Jun
July
Aug
Sept
Oct
Nov
2,054
2,020
2,250
2,398
2,017
1,874
Dec
Jan’12 Feb’12 Mar’12
1,458 3,665
2,741
2,784
724
532
732
715
637
741
812
712
670
966
742
860
653
Exports
9
8
9
9
9
9
9
1
5
5
4
7
6
Investments
7
5
4
5
5
4
2
0
3
0
0
1
0
MSMEs
12
8
15
21
20
26
27
23
20
15
12
10
5
Others
852
656 1,040
908
891
985
1,186
981
1,194
941 1,157
1,179
1,251
TOTAL
4,459
3,189 4,029
3,712
3,582
4,015
4,434
3,734
3,766
3,385 5,580
4,798
4,699
CUMULATIVE CALL TYPE
Jan-March
% vs. Total
March 2012
Feb 2012
% Increase/ Decrease
Business Name
9,190
60.95
2,784
2,741
1.57
Consumer Welfare
2,255
14.96
653
860
-24.07
17
0.11
6
7
-14.29
1
0.01
0
1
-100.00
27
0.18
5
10
-50.00
Others
3,587
23.79
1,251
1,179
6.11
TOTAL
15,077
100.00
4,699
4,798
Exports Investments MSMEs
CALL RESOLUTION STATUS Jan-Feb 2012
March 2012
Endorsed - 193, 1%
Resolved 14,884 99%
Endorsed - 56, 1%
*The DTI Direct Call Center was established in November 2006 as part of the Department’s thrust to improve and simplify the delivery of its frontline services.
Resolved 4,643 99%
Author : Bacchetta, Marc/ Jansen, Marion
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What’s New? (A synopsis of selected book acquisitions at the DTI-TIIC library)
Vol. 16, No. 0912
Title : The Basic Guidelines of Importing Into the Philippines: A Handbook for Commercial Importers
Title : Investment Promotion Handbook for Diplomats
Publisher: United Nations Conference on Trade and Development
Author : Joseph, Robert Lim/Ledonio, Deedee Call Number: 45 608/09.01/JOS/2012
Call Number: 03.10/UNCTAD/2011
Legend: BWD MAB TMT TPS -
Business World Manila Bulletin The Manila Times The Philippine Star
Philippine Postal Permit No. PM-04-08
This handbook deals with issues related to investment promotion and facilitation and to the work of investment promotion agencies (IPAs) and other institutions that promote foreign direct investments (FDIs). It contains information and services intended for investors.
This publication provides an overview of the importation process and general information about customs and shipping requirements. It deals with laws, rules and regulations, quotas and bans on commodities, and rates of duty that govern importation. A list of regulating agencies, sample documents, forms, and appendices are provided.
Editor-in-Chief: Anne L. Sevilla Associate Editor: Vic S. Soriano Writers: Resty P. Par, Jam A. Hourani, Aye B. Salcedo, Elaine M. Lazaro, Emman R. Caleon Design/Layout: Ren C. NeneriaCirculation: Myrna V. delos Reyes To subscribe, email: publications@dti.gov.ph