KNOWLEDGE MANAGEMENT AND INFORMATION SERVICE Issue 13
July 15, 2014
Title
:
Social Marketing for Small Business
Publisher
:
International Trade Centre
Call Number :
13.06.02/ITC/2014 This publication explains how social media are profoundly transforming marketing practices and why this matters for small and medium sized enterprises (SMEs) in developing countries. It provides background information on the origins of social media, and reviews main tools and methods such as blogging, social networks including Facebook, Linkedin, Twitter, and Google, and content sharing methods. Also discusses the importance and benefits of social media by exporting SMEs, and suggests developing strategies and taking advantage of social media in the export-marketing context. It describes how to design such strategies; how to measure the impact that investment in social media has on the business. Also includes case studies from selected developing countries. 87p. http://www.intracen.org/publication/Social-marketing-for-smallbusinesses/#sthash.u0c9Vbgd.dpuf
Title
:
WTO Trade Facilitation Agreement: A Business Guide for Developing Countries
Publisher
:
International Trade Centre (ITC)
Call Number :
02 000/09.07/UNCTAD/2013 This guide helps businesses take advantage of the WTO trade facilitation agreement. It simplifies customs procedures which allows businesses to become more competitive. It explains the provisions with focus on what businesses need to know to take advantage of and also help policy makers identify their needs for technical assistance to implement and monitor the agreement. http://www.intracen.org/wto-trade-facilitation-agreement-businessguide-for-developing-countries/#sthash.r6MKuZtg.dpuf
Copies are available for loan to DTI employees and for research purposes only to external clients, on a first-come, first-served For inquiries/ reservation, please call 751.0384 local 2130. Also visit http://elibrary.dti.gov.ph
basis at the DTI Library, GF Trade and Industry Building, 361 Sen. Gil J. Puyat Avenue, 1200 Makati City.
Title
:
Entering New Markets: A Guide for Trade Representatives
Publisher
:
International Trade Centre
Call Number :
08.01/ITC/2013 This book explains how to promote trade abroad within the context of national trade policy and export strategies. It assists foreign trade representatives (FTR) in their activities in promoting trade which provides set of specific tools, methods, and capacity-building possibilities for trade support institutions in charge of supervising FTR networks. 204p. http://www.intracen.org/Entering-New-Markets-A-Guide-for-TradeRepresentatives/#sthash.9VpPWXQY.dpuf
Title
:
Mobile Marketing: Fundamentals and Strategy
Publisher
:
McGraw Hill
Author
:
Varnali, Kaan/Toker, Aysegul/Yilmaz, Cengiz
Call Number :
06.06/VAR/2011 This book provides an overall, up-to-date picture of the mobile marketing landscape. It includes a list of mobile services and applications, comparing their features and value propositions with those of the traditional media, and elaborates on the unique challenges and benefits of mobile. It contains both simple overviews of the prevailing technologies found in mobile marketing and, more importantly, some clear guidance on how to use them. 163p.
__________________________________________________________________________________________ What’s New? Issue 13 July 15, 2014