TRADE AND INDUSTRY INFORMATION CENTER Issue 14
July 31, 2013
Title
:
The Rebel Entrepreneur: Rewriting the Business Rulebook
Author
:
Moules, Jonathan
Publisher
:
Kogan Page Limited
Call Number :
06.08/MOU/2012 This book is an alternative guide to starting one’s own business and succeeding. It also shows why there is no need to stick to a business plan; that there’s nothing wrong with learning from the ideas of others; why, if things get tough, should entrepreneurs put prices up; and how cutting costs can kill business. It presents examples of entrepreneurial success, citing companies new and old, big and small, familiar and those not quite so familiar, plus companies of this global, Internet age we currently do business in. 214p.
Title
:
The New Art of Negotiating: How to Close Any Deal
Author
:
Nierenberg, Gerard I/Calero, Henry H
Publisher
:
Rupa Publications India Pvt. Ltd.
Call Number :
06.15/NIE/2012 This book introduces the many crucial skills involved in effective negotiation. It provides the author’s proven strategies for avoiding pitfalls in fast-changing, high-pressured world in business. In it, one will learn how to analyze opponent’s motivation, negotiate toward mutually satisfying terms, and learn from opponent’s body language. It gives guidance in successfully applying the famous “everybody wins” tactics to the bargaining process and discusses effective techniques to use once the negotiation is underway with the significant advice on how to break an impasse and avoid damaging assumptions. 194p.
Copies are available for loan to DTI employees and for research purposes only to external clients, on a first-come, first-served basis at the DTI Library, GF Trade and Industry Building, 361 Sen. Gil J. Puyat Avenue, 1200 Makati City. For inquiries/reservation, please call 751.0384 local 2130.
Title
:
Rethink Reinvent Reposition: 12 Strategies to Renew Your Business and Boost your Bottom Line
Author
:
Hopf, Leo/Welter, William
Publisher
:
Adams Business
Call Number :
06/HOP/2010 This book is about the reality of business lifecycles and focuses on one of the hardest decisions a business leader has to make and shows how to breathe new life into the firm. It presents case studies that offer key strategies such as revising profit model to improve margins; repackaging products to widen the range of target demographic; reframing core competencies to lure new clients; and redirecting corporate knowledge to break into a new industry. Also provides tools, processes, examples, and frameworks for successful business renewal. Covers things to be done to achieve agreement within the organization on the selected strategy and describes what it takes to reposition a business to make the transition from the current model to the new model. 243p.
Title
:
Marketing Your Business
Author
:
Westwood, John
Publisher
:
Kogan Page
Call Number :
06.01/WES/2011 This book covers all aspects of marketing to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to use the Internet; set up websites and online shops; use traditional and online public relations including social media; plan advertising and sales promotion campaigns; prepare sales literature; and manage exhibitions. It also gives practical advice and tips on getting into export and provides a thorough explanation of the new marketing concept ‘application selling.’ The publication is an all-in-one guide to everything one needs to know about marketing today. 256p.
__________________________________________________________________________________________ What’s New? Issue 14, July 31, 2013