Project Partners

Grand Ave Augmented is being developed by the Downtown Center Business Improvement District (DCBID) in partnership with Hoverlay and NOW Art who will work with Downtown stakeholders and local artists to curate and produce the tour’s content.

n DCBID The DCBID a coalition of over 2,000 property owners in the central business district of Downtown Los Angeles. For over 20 years, the DCBID has been committed to enhancing the quality of life in the Downtown Center, which includes Bunker Hill, the Financial District, and the Jewelry District. From 24/7 safe and clean operations to a range of economic development initiatives, marketing programs, and community events, the DCBID helps a vibrant community of business leaders, retailers, artists, workers, and residents reach its full potential. Overseeing the project for the DCBID is their executive director, Nick Griffin. n Hoverlay Hoverlay is an AR app and publishing platform with a simple backend interface that enables the content provider to manage, customize, and change their own content. Used nationally by leading art and technology producers, this platform provides ‘channels’ that host exhibitions and gives the end-user an easy way to locate AR works while optimizing the AR experience. The Hoverlay team will support each participating partner, guiding them through the technology and publishing their content to be accessible, compelling, and functional for the audience. Overseeing the project for Hoverlay is their founder, Nicolas Robbe / nicolas.robbe@hoverlay.com

n NOW Art NOW Art is a 360° public art agency based in Los Angeles. They consult, curate and design public artworks and activations in local, national and international markets. Their progressive approach draws on art, architecture, technology, and culture to establish innovative installations and high-profile landmarks. NOW Art is overseeing the project’s creative content curation led by their founder Carmen Zella / carmen@nowartpublic.com

n Downtown Stakeholders The Grand Ave Augmented team will work with Grand Avenue cultural institutions, property owners, local businesses and other civic and cultural organizations to produce content for th e tour. A list of potential stakeholder partners is included in Appendix D.

n Artists & Creators The Grand Ave Augmented team will work with local artists and creators to produce content for the tour, with the ancillary goal of nurturing and growing the community of artists, creators, and companies working in the AR medium and enhancing DTLA’s profile in this emerging field.

n Grand Ave Arts: All Access (GAAAA) Grand Avenue Augmented will launch during GAAAA on Saturday, October 22, 2022 and will remain available thereafter as an evolving, evergreen exhibition and experience of the Grand Avenue Cultural District. Grand Ave Arts: All Access is an annual one-day event that invites all to explore, be curious, pop in, and choose their own adventures, with more than 10 participating cultural institutions along Grand Avenue providing programming that ranges from exhibits and performances to backstage tours and hands-on activities. All events are free and open to the public. For more information, please contact Nick Griffin at the Downtown Center BID / ngriffin@downtownla.com