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Thank you!!
The Greening of Business and Society! Why It’s Unavoidable and How Companies Benefit From It! ! Andrew Winston"
" Yale FES New Haven, CT October 3, 2011
!
“Security? There’s a tree in my office.”
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“…a misconception that threatens our progress as a nation…that we must make a choice between cleaning up our environment and growing our economy” EPA Administrator Lisa P. Jackson National Press Club March 8, 2010 www.andrewwinston.com!
54%!
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126%! 54%!
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Production!
Greenhouse Gases!
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COP15, from kriskrug.com
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ALL SLIDES Andrew Winston, 2006
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ALL SLIDES Andrew Winston, 2006
“We must put a price on carbon and a cap on emissions.”! John Doerr and Jeff Immelt!
$2.2 trillion by 2020! “GE to Bu ild L Pane arges l Fac t Sola tory r in U. April S. ”! 7, 20 11! !
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ce n u o n s”! p o An t e t t S e l S in nta “Brita nvironme us E o i t i b Am
“South Korea
Going for Gre en”! (2% of GDP)!
tuarly”! n e c e h t f o t c je RaLdoisccher! “the pero … s ’ y n a m r G “ EO, PeterPath”! Siemens C y GSreepetenmEbneerr1g9, 2011!
aces Clean r b m E l a g u t r o “P ! Energy Future”
“Six nations, led by Japan, hold 80% of clea n energy patents”!
“Chi 2 tril na to in vest lion y carbo uan in ! lown eco Reute n rs, Se ptem omy”! ber 2 5, 20
11
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!
$211 B!
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221 by
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2025
“Iron has a 1 in 2 still o .2 mil n its o lion c r i g i n h Jerem a l d eclini ance tha y Gra t it is ng pr ntham ice tre , Asse t Ma n n d” “Chin ager a Seiz es Ra re Ea NY T imes, r Janua th Min ry 21, e Are 2011! as”! www.andrewwinston.com!
“A Warming Planet “Coa Struggles to Feed Itself”! l shoJune NY Times, “Rrutfsa4,ll2011! from s i a Quee1969-2010! Number ofWhungry people, a SJ,B n nslan s JanuFAO)! E (Source: x a N r p y Y Tim 11, 2 ort d flo es, Au 011! s of ods… W gu s t 6 , 2010 heat””! ! !
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550 institutional investors
$71,000,000,000,000 www.andrewwinston.com!
“Sha
me o n the m fo the p r con ublic Treeh fusin like t ugger g h “Gre i s .”! enwa s h Wa tch”!
Presi
dent Winner:! ial G reen Chal lenge Chemis try Awa rd !
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THERE! ! I!S! N!O! !A!LTERNATIVE! !
REVENUES
Upside
Innovation and Value
More Certain
Less Certain
Downside
COSTS
INTANGIBLES
RISKS
www.andrewwinston.com! Esty/Winston, Green to Gold, 2006
?DiWh?at if “?C ? ? dn’t omp Mat l ianc t er A? tons e 20 ?million ? ?metric ? nym ” ! ore? ? ? ? ? ? www.andrewwinston.com!
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“I.B.M. Suppliers Must Track Environmental Data”! NY Times!
30,000! Energy, GHG, Waste!
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Keys to Creating Green Value $$$
Get Lean
Get Smart
Ideas
Y ou r
Here s
Knowledge
Passion
Data
Wha t’s
Get Crea(ve
y?
Get Engaged
Data
Copyright ©, Andrew Winston, Green Recovery, 2009
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Get (Your People) Engaged
74% Agree… “Corporate Social Responsibility makes good business sense because it leads to financial profits.”
“A company that lives and breathes the principle of sustainability as integral to its mission also inspires the top performers of the future… For increasing numbers of talented young people…ethical values is a key criterion when choosing a job” Bayer Annual Report 2008 ALL SLIDES www.andrewwinston.com ! Andrew Winston, 2006
Energy/Passionà Business Value www.andrewwinston.com!
Get Smart
Save Money…!
1 Billion Gallons! www.andrewwinston.com!
Drive Performance and Competition!
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Locate the Real Footprint! Use! Distribution! (3%)! (22%)! Packaging! (15%)! Manufacturing! (24%)!
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Fertilizer! (35%)!
Find Market Openings, Focus Innovation!
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Get Lean
Hea ting Cool
ing
Com
pres sed Air
Pum ps Oven
Ligh ti
ng
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s
Doe sas hipp have ing co mpa to go fast? ny !
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2
Doe sa
data cent e
r nee
d A/
C?!
“outside air economization instead of mechanical cooling”
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ALL SLIDES Andrew Winston, 2006
Zero
Zero
Toxi cit
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Was te!
Zero y!
Carb
on!
Get Creative… and Heretical
28,500,000 miles 3,000,000 gallons
“UPS Boos 40% t with s Mileag e Proto Plast ic Va type May n”! 16, 2011
!
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! r a c 0 $2,00
Why
$200 Bank Branc h!
can’ t $1,000 ! innECG the b o vatio otto n co m of the p me fro m yram id?!
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May be “ Was shou te M ld ac anag tuall eme y ma nage nt” was te!
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Wha
t if w e pitch usin ed c g les usto s of mer our s on prod uct?!
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Ask cu
stom e rs t o less help com and forta be ble? !
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Wha
$500 t’s Y our H
eres y?!
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A New Vision T
he G reat Pivoto • The world’s institutions working t! fix the problems of capitalism and create a sustainable, just, healthy, and profitable world
• But what will the Board say? Or Wall Street? • What are the hurdles? • Who/What are the enablers? www.andrewwinston.com!
If Not Us, ! Then Who?! If Not Now, ! Then When?! !
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For More Info…! !
www.andrewwinston.com! Twitter: GreenAdvantage! !
andrew@eco-strategies.com! Send me your stories!! !
Thank you!!