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DOWN UNDER ANSWERS TRAVEL EXPERTS ~ AUSTRALIA, NEW ZEALAND, SOUTH PACIFIC ISLANDS
TRAVEL PLANNER AND MARKETING OPPORTUNITY
Your invitation to Participate in our 2016-2017 Travel Planner
A LETTER FROM KIRK What a year! I know that for us it feels as though we were just doing this process for the Travel Planner and meeting with many of you at ATE, and TRENZ, but it’s upon us again.
In 2016/17 the DUA Travel Planner will be modified and customised to become the Air New Zealand Vacations Planner as well.
I wanted to start with the results that we have achieved so far from product strategy changes implemented for the 1516 product year.
What does this mean for you?
✓
Streamlined our product range to sell more than 85% preferred products
✓
All brochured products provided exclusive value add offers that enticed potential travelers to book with us
✓
Our passanger numbers increased by 12% this year
1. Greater distribution of the products included in the 1617 Travel Planner because there will be two separate brochures distributed to two very different audiences.
a. Air New Zealand Vacations is preferred with Vacation.com – the largest travel agent consortium in North America, serving agents in United States and Canada. With over 5000 members in this elite group, Vacation.com offers so many tools to travel agents to help them successfully sell our destinations.
b. Airnewzealand.com – which has over 253, 000 unique visitors a month hosts a vacation and destination section which all products (vacation packages, tours and hotels) listed is powered by Air New Zealand Vacations. Another 4,000 agents are joining our stable through our Air New Zealand Vacations program.
2.
Increased marketing, sales, and training efforts
3.
Two major wholesalers that you can now receive business through
4.
Two separate Travel Planners
We hope these changes are an exciting addition to how you can grow your business in North America and through the Travel Answers Group. Here’s to a successful year, a year of increase and prosperity for all of us. Yours in gratitude, Kirk.
ABOUT AIR NEW ZEALAND VACATIONS
The major focus for Air New Zealand Vacations is providing travel deals and content to the Air New Zealand site and strengthening the opportunities available through the consortia that book exclusively with Air New Zealand Vacations. Air New Zealand Vacations destinations are similar to those that will be featured within the DUA Travel Planner. Changes will include creating more of a focus on New Zealand tours and itineraries, deleting Tahiti, adding Samoa and Tonga and with one airline difference, Air New Zealand will be the only carrier utilised.
ABOUT DOWN UNDER ANSWERS DOWN UNDER ANSWERS TRAVEL EXPERTS ~ AUSTRALIA, NEW ZEALAND, SOUTH PACIFIC ISLANDS
For over 23 years Down Under Answers has been personalizing extraordinary vacations to Australia, New Zealand and the South Pacific. A multi-award-winning wholesaler, DUA takes pride in their unparalleled travel knowledge and their reputation as the #1 Experts on these destinations.
16/17 STRATEGY Why we are unique? Our experienced team are curious, they’ll ask questions and get to know why our clients are traveling, what motivates and excites them. They’ll start with the experiences first – after all, this is what memorable moments are made of. People want to be heard, and they want their vacation to be one of a kind. That’s why we are deeply committed to being storytellers of our destinations. We communicate to our clients on a range of platforms: from PR, to social, to blogs to inspire them and lead them through the purchase funnel. Our team of experts do all the work in ensuring a lead becomes a vacation. And you help by giving them the experience of a lifetime and helping them to share their vacation memories through their social networks – and so starts the cycle again!
Why invest in the Travel Planner? These two separate Travel Planners have two purposes: The first is to give potential and existing clients a motivating and inspiring planner that they can hold and mark the pages of their favourite hotels. The second is to give our travel agent partners the tools they need to convert a client to book this particular product. They have a choice. We have gained a reputation as the best wholesaler because we care. We personally invest in each and every single one of our loyal agent partners and nurture those relationships. We are constantly striving to engage the agents, obtain new business and grow our volume so that we can be as smart as possible with our resources. At the very least, these two Travel Planners will see your product distributed to over 60,000 travel agencies, consumers, at trade and consumer shows, and by our dedicated team of sales professionals for both DUA and Air New Zealand Vacations. This is just one part of the plan, the websites, the marketing, the relationships and our reputation are all part of what you are buying into when you agree to participate in our Travel Planners for 1617.
T R AVEL PL AN N E R D E SI G N
Featured Partnership 2 images, 85 word description
Preferred Partnership 3 images, 200 word description
/ /Acco mmo da tio n
Elite Partnership
4 images including: 1 large image and 3 smaller images, 280 word description
T R AV E L PL AN N E R D E SI G N
Featured Partnership 2 images, 110 word description
Listing Partnership 1 image, 55 word description
Preferred Partnership 3 images, 200 word description
/ / To uring
Elite Partnership
4 images including: 1 large image and 3 smaller images, 700 word description
PARTICIPATION PRICES FOR TRAVEL PLANNER The Price: Please refer to your personalised email that highlights the participation fee for your company for the 16/17 Travel Planner/s. This email will also highlight if you are to be included in both DUA and Air New Zealand Vacations Travel Planner.
The Payment: Upon receiving this confirmation email you will have 14 days to make final payment, or your placement in the Travel Planner/s could be withdrawn.
a.
Credit card portal
b.
Invoice and wire transfer of funds
Upon receiving this confirmation email you will have 14 days to make final payment, or your placement in the Travel Planner could be withdrawn.
Validity: April 1 2016 – March 31, 2017.
Distribution: There will be over 60,000 copies distributed within United States & Canada.
MARKETING INCLUSIONS FOR TRAVEL PLANNER Advertising anywhere is expensive, advertising in the USA is virtually cost prohibitive, and where do you start? That’s why we’ve developed a sure fire way to keep your product top of mind, give you access to our most valuable tools and focus on the products that want to make their Travel Planner inclusion work harder for them. The Travel Planner inclusion as you know is just one part of how your product will come to be chosen by our agent partners, we have to work collaboratively to ensure that we are making it as easy as possible for our agent partners to receive our deals, access information and convert the sales. We have a proven formula for marketing our destinations, and in turn your products. Inclusion in the Travel Planner/s gives you access to the following marketing: Inclusion in the Travel Planner gives you access to the following marketing: ✓
E-Blasts
✓
E-newsletter
✓
In-office training
✓ Listings on two websites: duatravel.com and airnzvacations.com ✓
Travel Planner distributed to 25,000+ agencies and consumers across North America
✓
Access to famils
Reminder! If you are included in both DUA and Air NZ Vacations Travel Planners, you will have two separate distribution channels, and two separate marketing plan inclusions.
PREFERRED MARKETING PROGRAM OPTION Being included in the Travel Planner/s is just getting your product seen by the right people. But what’s going to make them choose your product over a competitor product? That’s where our preferred marketing program gives you an affordable marketing solution that is highly targeted, deeply measurable and will give you instant results. Be chosen by the travel influencers, give them a deeper understanding of your product through story-telling, social engagement, product knowledge and training. Best of all, become part of DUA’s marketing program to entice potential travelers to book with our agent partners and get the benefit of our marketing to our existing client base. Inclusion in the optional Preferred Marketing Program provides: TRADE COMMUNICATIONS: E-Blast
Preferred access to weekly e-blasts to trade
E-Flyers
Product deals highlighted on white label flyers sent to agents to distribute to clients
Trade site
Product Resources – you can house your fact sheets, FAQ’s, powerpoint presentations, images and more. Agents will have your information at their fingertips
TRAININGS: Recorded training webinars
Pre-recorded webinars for our agents to access 24/7, housed in one centrally located place.
Consortia Agent seminars and trainings
Only our preferred marketing partners will be invited to or represented at seminars, training events and conferences held by our preferred travel agent partners
SALES ACTIVITY: Joint Venture campaigns
Preferred placement will be given to our preferred marketing partners for upcoming joint venture campaigns with airline and/or tourism board partners
Third party agent websites
Through our preferred agreements we have access to load product onto many agency sites including, but not limited to: AAA, Vacation.com, MAST, Westa
Incentives
Only our Preferred marketing partners will be able to provide incentives to the DUA/Air New Zealand Vacations team
PREFERRED MARKETING PROGRAM OPTION cont’d
CONSUMER MARKETING: Social Media
Preferred access to posts and mentions across our social media platforms
Blog
Only our preferred marketing partners will be mentioned in our blog
Digital Marketing
Only our preferred marketing partners will be included in any advertising including google ads; display banners, TripAdvisor, travelzoo, group buying sites, network buys, mobile/smart tablet ad buys etc
E-blasts
Gain access to our existing database and get your product in front of those who have already tried and loved our service
The Preferred Marketing Program price: US$2500 per product, per brand (DUA and/or Air New Zealand Vacations). Payment: Upon confirming you’d like to sign up for the Preferred Marketing Program, you’ll receive a confirmation email with two payment options: a.
Credit card portal
b.
Invoice and wire transfer of funds
Validity: April 1, 2016 – March 31, 2017 Reporting: You’ll be provided with a bi-annual report of all marketing activity undertaken for your product and results vs LY so we can track progress together.
TIME FRAME August - October
November - December
January
PROPOSAL CONFIRMATION
DESIGN CUSTOMISATION AND PROOF
PRINTING AND DELIVERY
CONTACT US
For Travel Planner queries: To discuss this proposal, specific product inclusions/additions, or other Travel Planner queries For Preferred Marketing Program queries Talei Watene
Down Under Answers/Air New Zealand Vacations has contracted a Gold Coast based creative agency to manage the participation, design, production and printing of the 16/17 Travel Planners.
dua@ofthepeople.com.au
Of the people is a multi-disciplinary marketing, communications, advertising and creative agency. We not only embrace, we thrive on the new world of marketing and communications. We deliver your story in ways your customers want to view and hear it. We are Brand Storytellers. We combine data and insights to drive sales leads and conversions.
For payment confirmations, invoices, and DUA HO
+61 404 785 650
Linda Furber, Marketing Manager, Down Under Answers & Air NZ Vacations lfurber@duatravel.com Ph: + 1 425 460 089