Elli Kasabi

From Corporate Banking to Founder of Elli Junior, Dubai’s Premier Designer Baby Products Retailer

baby products industry and believed in her own abilities to make it work. Elli Junior started with only five brands in 2019 and has now grown to over 300 brands.

Elli enjoys retail and e-commerce and says, “It’s fun, and there’s always something new to learn every single day. E-commerce is growing more than ever, especially in this region.”

When asked about the everyday struggles she faces in her industry, Elli says that the logistics of e-commerce are a challenge. She adds, “E-commerce, tech, import/export is a male-dominated area, and for a woman to prove her mettle, it takes a lot of hard work. Initially, people did not believe in my idea and how the business would scale and be successful.”

In conclusion, Elli Kasabi is a successful entrepreneur who believes in her own abilities and has found her passion in retail and e-commerce. Despite facing challenges in a male-dominated industry, Elli has been able to grow her business and take it to new heights. Elli Junior is now a reputable and successful business, providing designer baby products to parents in the Middle East.