Jameson Introduction

Film is the major sponsorship focus for Jameson, and at the heart of this association is the title sponsorship of the Jameson Dublin International Film Festival. This partnership commenced eight years ago, and I am delighted to say that Jameson has recently extended its commitment to the sponsorship of the festival until 2012. For 2010, we have developed a fully integrated marketing campaign to promote our partnership with the festival. This year is particularly exciting for the festival, as a new TV campaign promoting it goes live in early February. It will be supported with print, radio, outdoor and on-line activity as well as extensive in-bar and retail promotions.

Today Jameson is involved with film festivals and events in more than 23 countries around the world. This year, we have signed multi-year contracts with The Jameson Empire Awards and The Independent Spirit Awards in Los Angeles, as well as extending the Jameson Dublin International Film Festival contract. We are very much looking forward to an exciting and successful 2010 festival and I hope that you will join us for a Jameson during the festival.

Finally, I would like to take this opportunity to pay special tribute to one of the founding fathers of the festival, Michael Dwyer, who sadly passed away recently. It was his drive, passion and commitment to film that resulted in the establishment of the Jameson Dublin International Film Festival back in March 2003.

Alexandre Ricard, CEO Irish Distillers Pernod Ricard