Valerie Epting Listing Presentation

VALERIE EPTING REALTOR®

DRE 01882902

HOW I WORK

Selling your home may be one of the most important financial decisions you make in your life time. You will look at the qualifications of your Realtor®, the marketing plan they provide and the knowledge and experience they bring to the relationship. Clearly, you will choose carefully.

I have provided you with my background, information about Dudum Real Estate Group and a comprehensive plan to sell your home. My primary purpose is to achieve your real estate objectives. I will keep your needs and interests placed first and foremost. I will ensure that you feel informed and comfortable making the many financial decisions. If your objective is to obtain the highest price or to have a short close of escrow, I will keep that in mind.

I will conduct our transaction with integrity and maintain strict confidentiality about your financial matters. We will be working closely together as we go through the home selling process.

I look forward to working with you!

With Gratitude,

Valerie Epting REALTOR®, SRES

DUDUM REAL ESTATE GROUP

OUR MISSION

To create and maintain a thriving, collegial atmosphere of high-energy, positive, producing agents who are all actively involved in the community and working for the good of the whole . . . and always with the clients’ best interests at heart.

• Founded in 2010, local, independently-owned

• A boutique company with global exposure

• 150+ agents in 5 offices

• Ranked #10 out 13,000 brokerages in Contra Costa County

• Operates under a unique model of cooperation, not competition

• Dedicated to giving our clients the best possible experience with a solid commitment to extraordinary client service

CONSULTATION

PREPARATION

PRICING

CONVENTIONAL MARKETING

DIGITAL MARKETING

MONITOR

ANALYZE

NEGOTIATE

CLOSE

PLATINUM

PROGRAM

CONSULTATION: Overview of the Sales Process

1. List your home; complete the disclosure documents with you

2. Discuss pre-sale inspections

3. Establish list price and timeframe for MLS

4. Prepare your home: update, repair, stage

5. Implement marketing strategy

6. Review offer(s) and negotiate on your behalf

7. Accept the best offer

8. Buyers proceed with loan approval; buyer’s inspections and appraisal are scheduled

9. Buyer’s inspection contingencies are removed (possible second round of negotiation)

10. Loan is approved and loan contingency is removed

11. Review and sign closing documents

12. Finalize and close transaction

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CONSULTATION

1. Discuss market conditions and comparable sales

2. Assess condition of your home

3. Consider budget for repairs and upgrades if needed

4. Determine pre-sale inspections

5. Discuss list price and MLS timing

6. Sign listing agreement and standard forms

PREPARATION

1. Create calendar of timelines and activities

2. Arrange consultation with hand-selected stager

3. Schedule trusted inspectors and oversee inspections

4. Review reports and finalize budget

5. Coordinate any agreed-upon work

1.

STRATEGIC PRICING

The most important factor in selling your home is pricing. It’s critical to choose a list price that generates excitement and stimulates buyers to write offers.

Any price that exceeds market range may adversely affect the visibility, showings, and sale of a home. An overpriced listing often takes much longer to sell which causes buyers to question the condition.

A lower price drives interest, draws more potential buyers, and competitive offers. Aggressive pricing attracts greater interest as buyers search online.

IF THE PRICE IS RIGHT, IT WILL

• A shorter marketing period

• Stronger initial momentum

• Heightened interest and an increased number of offers

A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore it has the highest chance of selling for the highest possible price when it is new to the market.

1.

TIME 0 2 4 6 8 10 12 ACTIVITY WEEKS ON MARKET

BUYER INTEREST OVER

9 FACTORS TO CONSIDER WHEN PRICING

1. Comparable properties: actives, pendings, and solds

2. Market timing

3. Your motivation

4. Sellers’ market, a balanced market, or buyers’ market

5. Interest rates

6. Renovating, updating, and staging budget

7. Challenges with the property

8. Pre-sale inspection reports

9. My intuition

1.

CONVENTIONAL MARKETING

1. Hire professional photographer for video, stills, and drone

2. Write creative ad copy

3. Design and print full color property brochures

4. Install ‘For Sale’ sign

5. Post your listing on MLS

6. Mail “Just Listed” postcards to neighborhood

7. Host Open Houses

8. Host a private Open House for the neighbors

9. Host Brokers’ Tour

10. Email your listing to my sphere of influence and agent network

JUST LISTED

2.

VALERIE EPTING REALTOR® VALERIE EPTING REALTOR®

DIGITAL MARKETING

Syndicate your home on 100+ websites including:

• Dudum.com

• Zillow.com

• Trulia.com

• Yahoo.com

• Realtor.com

• Redfin.com

• Homes.com

• Google.com

• Single property website (Ex: 123MainStreet.com)

Place your listing on pertinent social media sites.

123MAINSTREET.COM 2.

MONITOR

1. Monitor showings

2. Follow up with all interested buyers

3. Respond immediately to inquiries by agents

4. Respond to and track disclosure packet requests

5. Continue all marketing efforts

3.

ANALYZE AND COMMUNICATE

1. Analyze showings, inquiries, and feedback

2. Review Disclosure Packet requests

3. Assess buyer activity; discuss setting ‘offer date’

4. Research trends, and Actives, Pendings, and Solds

5. Communicate frequently all of the above activities and results

3.

NEGOTIATE AND CLOSE ESCROW

1. Create a detailed spreadsheet to compare multiple offers

2. Verify buyer’s ability to meet contingencies

3. Negotiate best possible price and most favorable terms

4. Provide an escrow timeline once in contract

5. Be present for the appraisal; provide comparable sales

6. Read buyer inspection reports

7. Stay on top of all paperwork

8. Contact you immediately after close CONGRATULATIONS! YOU HAVE SOLD YOUR HOME!

4.

PLATINUM PROGRAM

DISCLOSURES

Full disclosure is an important part of a real estate transaction. A lack of full disclosure places the seller at risk after the escrow closes. If you ask, “Should I disclose this?” my answer will be yes! Disclose everything that you have repaired, replaced, or updated. It helps to protect you.

What to include:

All inspection reports that you obtained during your ownership

· All repair invoices

Permits, if any

· All other disclosures from the previous seller

54. 5.

PLATINUM PROGRAM

PRE-INSPECTIONS

Obtaining pre-inspection reports are important to determine the condition of your property before the sale. You do not want to renegotiate your sales price after the buyers review their inspection reports. We will address:

1. Smoke and Carbon Monoxide detectors

2. Wooden decks, steps and porches

3. Gutters and down spouts

4. Plumbing in kitchen and bathroom

5. Broken window seals; do they open?

6. Light fixtures, electrical outlets, and appliances.

My entire focus is to save you time, money and energy.

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PLATINUM PROGRAM 5.

Studies have shown that preparing your home for sale including staging may result in a 5% to 20% increase in the sales price. Let’s talk about showcasing your property’s best features!

By fronting the cost of structural repairs and cosmetic upgrades, our no-stress RE | CONCIERGE program improves your home while adding value.

Services Provided:

• Painting

• Flooring

• Landscaping

• New countertops

• Kitchen improvements

• Window treatments

• Power washing

• Professional staging

• Decluttering

• Design consultation services

• Bath improvements

• Roofs, electrical, and plumbing

• Pre-sale home inspections

• Moving

• Packing

• Cleaning

• Relocation services

• Elderly services

PLATINUM PROGRAM

OPEN HOUSE CHECKLIST

3 Run a current market analysis in the neighborhood

3 Research schools, dining, shopping, recreation, transportation

3 Place Open House signs at strategic locations

3 Check lights, shades and temperature

3 Provide a guest registry

3 Draw attention to hidden or unusual features of the home

3 Update you on the Open House response

3 Follow up with serious prospects in a timely manner

5.

PLATINUM PROGRAM

TRANSACTION COORDINATION

• I provide this complimentary service and will introduce you to the Coordinator once we open escrow

• The Coordinator:

3 Communicates updates to clients, the lender, the agents and other parties

3 Monitors the contingency removals, the appraisal and the loan and coordinates the closing process

RELOCATION SERVICES

Relocating to a new community can be both an exciting and time-consuming process. In our initial consultation, I will take all the time needed to identify the specific needs for your relocation. Then I can ensure a smooth transition, including advice about moving before the school year ends, packing, finding an agent in your new city and more. I am your resource.

WE’RE LOCAL. WE’RE GLOBAL.

Dudum Real Estate Group brings the power of our Leading Real Estate Companies of the World® affiliation with the best companies in real estate. According to REAL Trends 500, the premier third-party industry report, our network dominated in home sales units among the top 500 U.S. real estate firms, and overall was responsible for 1.1M sales units in 2019.

LEADING RE HAS BEEN SELLING MORE HOMES THAN ANY OTHER COMPETITOR AMONG THE TOP 500 U.S. REAL ESTATE FIRMS FOR OVER A DECADE.

Our powerful national and global connections allow me and Dudum Real Estate Group to provide you with unmatched relocation resources.

5.

THE ART OF NEGOTIATION

Clear, thoughtful, and comprehensive communication is the framework for astute negotiation in a real estate transaction. I feel that negotiating is an art, not a science. Having learned to approach it from an analytical point of view as well as an intuitive one, I believe that it is the most important skill that I bring to the table.

When we receive offers, I will assess the entire situation, including the buyer’s agent and their experience level, the buyer’s ability to qualify for the loan, the lender (if it applies), the terms of the offer and how all of these factors affect your goals. We will discuss how to proceed to get your goals achieved most effectively and intelligently.

Remember that negotiation is a process, that it takes time and that it also means a compromise may be in order, to achieve what you want. We will be working closely together during this time.

PLATINUM PROGRAM

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