MEET KRISTEN FERRARIS
Kristen has deep connections to her community. A native of Contra Costa County and graduate of Saint Mary’s College of CA, she comes from an entrepreneurial family of Chinese immigrants who started their own local businesses. Several relatives work in commercial and residential real estate, and Kristen proudly mentored under distinguished real estate maven Laurie Gaeta for the first five years of her real estate career at Dudum Real Estate Group.
Kristen comprehends that every home sale is unique and requires a customized approach. She embraces the challenge of helping clients through the myriad steps of a transaction to ensure a profitable sale and utilizes staging and a comprehensive marketing plan to present a home to its best advantage. She is driven to build longterm wealth for families, and her clients appreciate her honesty, communication skills, and adroit knowledge of this complex business.
Before launching her career in real estate, Kristen dedicated herself to families facing the physical and mental challenges of autism and Down syndrome, with a special focus on ABA (Applied Behavior Analysis) for autistic children. She has lived in Martinez for over a decade and treasures the dynamic neighborhoods, diversity, and landscapes of the Bay Area. Kristen cultivates a healthy work-life balance and is actively involved with her three beautiful children and their schools, sports, and activities. She is a social, outgoing person and is passionate about working with all kinds of clients.
Kristen loves the excitement and daily interactions of the real estate business and often turns clients into friends!
LIC. DRE 02048780
1853 Countrywood Court Walnut Creek
Vine Hill Way Martinez • Happy Buyers!
Vancouver Way Concord
Eastgate Lane Martinez
Willowcreek Lane Martinez
Bonifacio Street Concord
Shadowood Drive Pleasant Hill
2940 Cabrillo Drive Tracy 403 Old Orchard Court Danville
YOUR FULL SERVICE REALTOR
As a Full Service Realtor, I will handle the complexities of the transaction documents, inspections, escrow, marketing and the important art of skilled negotiation… so you enjoy the peace of mind that the sale of your home will be smooth, efficient and satisfying. Here is a look at the professional duties I will perform on your behalf.
PRESALE ACTIVITIES
Research and determine market value, seller needs & priorities
• Prepare all documentation for signatures
• Review agency relationships
• Sign listing agreement
Order pre-sale home warranty with seller’s coverage
Home preparation consultation with stager
• Coordinate inspections (representing seller’s interests)
• Develop disclosure packages
• Should the sale of your home require legal or tax advice, agent will suggest attorneys and CPAs who can be of service.
MARKETING PLAN
• Coordinate completion of any home improvements, if needed
Discuss and devise marketing plan
Stage property (if applicable)
• Have property professionally photographed
• Order sign (“Coming Soon” rider optional)
• Create virtual tour
Create property website
Create property brochure
• Create and distribute an open house invitation and advertisement
• Send out eBlast to all local agents and brokerages
• Implement on all social media avenues
• Promote to agent network; announce at office meetings
Utilize our Relocation Network to promote your home to relocating buyers from around the country
Call past client referrals for added exposure
Canvas the neighborhood to invite people to the open house and alert buyers
Submit ads to appropriate publications
• Put lock box on your home
• Enter property listing on MLS
Enter property listing on various websites and Dudum.com
Host broker’s open house
• Host public open house & offer twilight tour
• Schedule showings and show property to potential buyers
• Communicate updates to sellers on a regular basis, and share activity feedback and comments
• Continuous tracking of market conditions and showing results
Respond quickly to all buyer inquiries
Revise marketing plan and pricing strategy, as necessary & if needed
NEGOTIATE OFFERS/ACCEPTANCE
• Schedule offer presentation with seller
• Present offer(s)
• Explain ramifications and/or benefits relating to terms and conditions of contract(s)
• Negotiate terms on behalf of the seller(s) Negotiate actual occupancy
Coordinate actual close date
• Complete necessary paperwork in order to execute chosen agreement
• Organize and facilitate copies of offer, counter offer and addendums to appropriate parties for ratification
• Coordinate opening of escrow
FACILITATE AN ESCROW
Deliver completed contract to both parties involved in the contract, as well as to the title company and lender and/or appraiser, when necessary
• Confirm title company is in receipt of buyers earnest money deposit within 3 days of offer acceptance
• Identify and disclose any new or additional information or details concerning property to the buyers, through any additional disclosure paperwork beyond that in original disclosure package
• Coordinate and confirm all inspection appointments with sellers
• Receive and review title report
• Negotiate any post inspection findings
• Strive to resolve problems and challenges relating to property condition or buyer’s concerns
• Coordinate appraisal appointment
Meet appraiser with applicable comparables
• Negotiate any negative impact relating to appraisal, should discrepancy arise
• Arrange home warranty policy for buyer’s coverage
• Complete ongoing necessary transaction paperwork
• Facilitate contingency removal
Coordinate and attend final signing, in preparation for the closing
Work with seller on organizing utility shut-off
Work with seller to finalize moving plans, warranty transfer, or any other move out needs
Arrange and attend buyer’s final walk through
Work to resolve any problems or challenges that may come up
Confirm loan funds and remaining buyer money has been deposited into escrow, if applicable
Call sellers with CONGRATULATIONS! Deed has been transferred and recorded and escrow is closed
Deliver keys to new owners
AFTER CLOSING
• Provide final HUD & final closing package with all supporting home sale documents, for sellers file and for tax purposes
Possibly help you find your next home, or direct you to out of the area agents, or assist you with possible Relocation services, if needed
Work with seller to ensure the transition to new residence is smooth
Provide a list of trade professionals and resources, who can help with repairs or upgrades needed on your new home
• Serve as a community resource & great Realtor to your friends and family, for all of their Real Estate needs
WHAT KRISTEN’S CLIENTS ARE SAYING
Gutierrez Family HHHHH
Kristen has been phenomenal to work with on the sale of our townhouse. Because we were hoping to purchase a new home, we had to turn our townhouse quickly and came to Kristen who we met at an open a couple months earlier. She had a game plan day 1 she saw our house, kept things organized and on track, was transparent throughout the entire process and went above and beyond of us several times in a few tricky and frustrating situations.
While the home we hoped to purchase didn’t work out, Kristen sold our house quickly with multiple offers coming in, smooth escrow and closing process. Couldn’t have gone any better! She was also able to negotiate a rent back extension after we miraculously found our new home so we could only move 1x and not have to figure out a short term solution.
We’d highly recommend her to anyone looking to buy or sell their home. We’ve loved working with her and throughout this process I feel like I’ve also gained a friend.
Debbie Yung & Julius Pham HHHHH
We really enjoyed working with Kristen to get our dream home. Kristen is very responsive and made herself available anytime to answer any questions or concerns. When there were any issues/concerns that came up she provided options and solution. I appreciated her attention to detail from all the contracts/ paperwork to the home itself. Thank you Kristen for walking us through this whole process.
Jessica & Raymond Quiambao HHHHH
Kristen was always available for any questions we had and she was quick to reply. Kristen helped us make prudent decisions and was great at guiding us during both the sell of our home and the purchase of a new one. She was ethical, thorough, and we trusted her to help us in determining how we should navigate the process because of her strong integrity. We are very pleased that we quickly sold our home and got into the perfect house for our family! We were very grateful that Kristen drove all the way out to us since we are not in the Bay Area. Even though we were so far away she was easily available to us when needed. We highly recommend Kristen!!
Megan & Josh Griffith HHHHH
We are so lucky that we got to work with Kristen with both selling our home and buying a new one. She was extremely helpful every step of the way, even anticipating questions she knew we would have! She was very easy to communicate with and always quick to respond and get things scheduled. She worked really hard for us and it paid off with both homes. I am so thankful for everything she did for us. Without hesitation, I will recommend her to anyone looking to buy or sell a home. Thank you for all you did, Kristen!!
Caitlin & Isaac Raymond HHHHH
We could not have had a better realtor than Kristen Ferraris to help us sell and buy a new home. She was always there to give her advice and expertise to help us make the best decisions along the way. With her help, we were able to quickly sell our home for more than we expected, and to buy a new home on the first offer, even in this crazy market. Kristen was extremely knowledgeable, helpful, and dedicated, which made the whole process way easier than expected. Thanks, Kristen!
Rachel & Matthew Walsh
HHHHH
We were first time home buyers and had to adjust to navigating the new COVID rules. Kristen walked us through the process and we felt supported the entire time. She was in constant communication with us and always available to show us a home. We highly recommend her. Thank you!!
Christopher Milioto & Lauren Neumann
HHHHH
We are first time homeowners and had the pleasure of working with Kristen Ferraris. Her customer service was spot on and we both could tell from meeting her for the first time that she really loves what she does, appreciates her clients, and is invested in making sure everyone involved is happy with the process of home buying. She was punctual and respectful, and the perfect person for my wife and I to work with, especially for our first time buying a house. I’d recommend her for anyone who wants an efficient, pleasant, personable experience and we look forward to maintaining contact with her and sharing our home with her in the future.
Irene & Marcos Soffner
HHHHH
As first time home buyers, my husband and I were amazed how quickly we were able to buy a home with the help of Kristen. From the first day we started working with her she guided us from start to finish on the home buying process. She made sure that we had everything aligned for what was needed and was quick to respond to any of our questions or concerns. She made our home buying experience a very pleasant one! Thank you Kristen, you are a rockstar!
DUDUM REAL ESTATE GROUP
Dudum Real Estate Group is an independently owned, thriving brokerage comprised of highly motivated, resourceful, and successful real estate professionals. Formed by Julie Dudum Del Santo — who comes from a long line of Bay Area entrepreneurs — Dudum Real Estate Group is one of the preeminent and finest real estate brokerages in the East Bay. With offices in Walnut Creek, Lamorinda, Danville, Brentwood, and Sierra Tahoe, Dudum Real Estate Group agents work collectively to give their clients the best possible real estate buying and selling experience in the East Bay. At the core of our business philosophy is a commitment to extraordinary service, cooperation, honesty, and communication.
Our team of experts, knowledgeably and competently, cover a wide territory from the Oakland/Berkeley area, continuing east along Highway 24, throughout Lamorinda, the communities along both sides of Highway 680 down to 580, as well as East Contra Costa County and West Contra Costa County serviced by Highway 4.
“A client is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”
MAHATMA GANDHI
INTRODUCING OUR EXECUTIVE TEAM
Our experienced executive team provides the strategic direction for the firm and combined with their acute real estate and financial acumen, they offer sound guidance and innovative solutions to our clients. They also inspire our agents to achieve their full potential by giving them the tools they need to be successful.
JULIE DEL SANTO Broker/Owner
LORI LEGLER Regional Vice President
JANA CATANIA Director of Brand Strategy
TRACEY CASELLA Director of Operations and Relocation
J OHN SEFTON Director of Compliance
OUR ADMINISTRATIVE MANAGEMENT TEAM
Each member of our administrative management team performs a vital role within our organization. Each of them was hand selected for their amazing expertise and qualities. Cooperating as a team, their support of our agents and our clients is unequaled in the industry.
ADMINISTRATION
SABRINA KYHN
TRISH HEANEY
TINA FRECHMAN
JAMIE
SCOTT HUMPHRIES
OLIVER BROWN
GINA HERTING
CARESSA
TERESA RAMIREZ
STEWART
WE’RE DIFFERENT
Unlike typical brokerages, we cooperate, instead of competing with each other. We strive for company success as a whole. Ours is an environment that leverages the best of everyone’s skills and knowledge for the ultimate benefit of our clients. We all have a service-focused work ethic, top negotiating skills, and have established similar highly successful track records of excellence. Each agent is independent, yet the energy created by the cooperative spirit results in beyond satisfied clients and smooth transactions for all.
30% TOP OF BROKERAGES NATIONWIDE
RIS MEDIA: 2022 Power Broker Survey, By Sales Volume
3 TOP BROKERAGES IN CONTRA COSTA COUNTY*
When ranked by Units Sold per agent 2020-2022
*Source: TrendGraphix, January 1, 2020 - December 31, 2022
$1.27B SALES VOLUME 2022
1045 UNITS SOLD 2022
BEST PLACE TO WORK 2015-2023 Voted Best by San Francisco Chronicle
TOP 10 BROKERAGES IN CONTRA COSTA COUNTY*
Ranked #4 out of 1387 Brokerages; Ranking by Market Share
RANKED #2 IN LAFAYETTE*
Total Sales Volume; Ranking by Market Share
RANKED #2 IN WALNUT CREEK*
Total Sales Volume; Ranking by Market Share
RANKED #5 IN DANVILLE*
Total Sales Volume; Ranking by Market Share
FASTER. MORE.
Our agents sell more homes at higher sales prices in a shorter time than the competition.
GREATER AVG. SALES PRICE * Than the brokerage average in Contra Costa County
FEWER DAYS ON MARKET * Than the brokerage average in Contra Costa County
71%
MORE PER AGENT $ PRODUCTIVITY * Than the brokerage average in Contra Costa County 12% 35% 21%
MORE UNITS SOLD * Than the next closest competitor
*Source: TrendGraphix, January 1, 2020 - December 31, 2022
*Source: Trendgraphix, January 1, 2022 - December 31, 2022 2015-2023
GET TO KNOW DUDUM REAL ESTATE GROUP
This dynamic group equips and educates themselves regularly so that you can always rely on the accuracy of the information given. From continuing education to real estate seminars, legal updates, and negotiation strategy training, this group continuously stays ahead of the industry standard. This allows them the ability to provide their clientele with the latest market insight, information, and quality service in every aspect of a transaction.
Our agents are geographically situated throughout the communities they serve. They utilize their networks, modern real estate tools, and resources to guarantee maximum marketing and exposure of a property, as well as ensuring that their clients gain reliable access to property information throughout the greater East Bay.
AREAS OF EXPERTISE:
• Single-family homes
• Condo and townhomes
• Luxury and estate homes
• Worldwide relocation
• Lots and land
• Probate transactions
• Foreclosures
• Historic properties
Commercial real estate
Leasing
YOUR BAY AREA
REAL ESTATE COMPANY
Opening Doors of Opportunity
OUR KNOWLEDGE BENEFITS OUR CLIENTS
Collectively, our agents have hundreds of years of real estate experience and have successfully closed thousands of transactions. The uniqueness of our agents uniting and working together simply gives our clients a better experience, and has set a peerless standard of practice not often seen in the real estate industry. In the spirit of reciprocity, our agents love to share their knowledge, skills, and talents with each other, all with the paramount goal of providing the highest level of professional service. We take pride in the way we handle a transaction from start to finish, including our skilled and service oriented staff, who are attentive to the details and treat clients with exceptional care.
RELOCATION: CONNECTED LOCALLY AND BEYOND
Years of combined work in real estate has connected us to professional agents all over the world and allows us to assist clients in buying or selling a home anywhere in the United States, or across the globe. Our established international relocation network, Leading Real Estate Companies of the World®, ensures that clients can find or sell a home anywhere and still experience the same standard of care we would give locally. It is through our relocation services that each referred agent is hand selected and prescreened to ensure the best match to fit the needs of each client.
RESOURCEFUL AND RELIABLE
Buying or selling a home usually involves a crew of different people, from plumbers, painters, and roofers to fence menders, house cleaners, and pet sitters. Whatever the need is, we have a full list of trusted service providers that we can refer so the buying or selling process goes that much smoother. This golden list of dependable providers continuously improves as Dudum Real Estate Group agents discover new and extraordinary businesses, all to make your transition as seamless as possible.
A MARKETING PLAN FOR SUCCESS
Not all homes are created equal and neither are all REALTORS®. What sets us apart is our attention to the highest level of performance. I have created an innovative custom marketing approach intended to showcase your home to a large targeted market group backed by thorough professional guidance and education throughout the process. With approximately 80% of today’s consumers utilizing the internet for real estate information, emphasis is placed on developing quality internet advertising and technological applications.
STAGE ONE: Preparing the Home For Sale
Sign the listing agreement and explain all forms and disclosures.
Arrange for a sign to be installed with my cell number only, assuring all inquiries regarding your home are handled by me personally. Additional directional signage is used when applicable and legal.
• Prepare a market evaluation using 3 different approaches to value to assure accurate pricing.
• Discuss buyer motivation, current market trends and establish a target market.
Conduct a property walk through to identify necessary repairs and improvements that will enhance the value of your property.
• Identify the need for pre-sale termite, home or geological inspections.
• Provide a list of competent inspectors, repair persons and product resources.
Be present for and provide entry access when necessary for inspections.
Read and discuss all inspections and reports so you have a clear understanding of the report and implications to the sale of your home.
• Provide a staging consultation by an expert stager that will recommend changes and accents that will enhance the value of your home.
• Establish goals that provide a framework for future decisions in a fluctuating market.
STAGE TWO: Developing Marketing Materials
Professionally photograph your home with emphasis on lighting, composition and color to create a pleasing attractive photo presentation of your home.
Create a photo tour for use on the website and to send to selected buyers and real estate agents.
• Showcase the home with enhanced presentation on www.Realtor.com with eyecatching banners, personalized text and strategic placement assuring your home maximum exposure.
Place your home on over 70 web sites including zillow.com, trulia.com, craigslist.com, mls. com, Sfgate.com, google.com, yahoo.com, empirerealty.com and kristenferrarishomes. com.
• Serve luncheon for the Broker’s Tour to attract the maximum number of agents and create a welcoming atmosphere where agents linger and have a favorable impression of your home.
• Input data on the Multiple Listing Service with numerous photos and appealing verbiage to attract the most buyers.
Mail 600 Just Listed postcards to a target group of potential home buyers and neighbors. Schedule Open Houses at your convenience with exposure maximized with appropriate signs, internet announcements and media print open home schedule.
STAGE THREE: Monitoring the Listing
Communicate several times a week with updates regarding marketing and to discuss feedback from agents.
• Respond immediately to all inquiries from ad calls, sign calls, e-mails and telephone calls.
• Showings: Follow up via phone and e-mail to solicit feedback from agents and buyers who have considered your home. Request feedback from agents who have shown the property to measure buyer response. Discuss any changes that may make the home more marketable.
• Create an update of current market activity and new competing listings.
• Plan another Broker Tour after a price reduction or significant change.
STAGE FOUR: An Accepted Contract
Negotiate the highest possible price.
Explain the contract fully and provide opportunities for questions and dialogue.
Request a pre-approval letter to verify buyer’s ability to qualify for the loan.
• Provide an escrow time line and a list of pertinent information.
• Establish an on-line account where all documents are stored and available at all times.
• Be present for the appraisal and provide appropriate comparable data.
Read all inspection reports from the buyer.
• Be pro-active and solution-oriented, providing guidance and creative solutions for objections or problems that may arise.
Help you to evaluate any requests from buyer for repairs or credits and arrange for the completion of repairs or termite work if desired.
Be attentive to contractual deadlines and see that all required paperwork is completed properly.
Review closing documents and advise the escrow company and be present at the signing.
STAGE FIVE: Closed
• Confirm the closing and notify you immediately. Before April 15th I will send you a copy of the HUD statement to use in filing your tax return.
• Provide a complete file after the close of escrow.
Life Time Real Estate Resource: Our relationship doesn’t end when the escrow closes. I am always available for questions, market information, resources and professional advice. In the unlikely event something should arise after the close of escrow I will assist you in resolving any problems.
INTEGRATED MARKETING
Online, Print Publication, PR, and Collateral Services
The more exposure your home receives, the more opportunity you will have to achieve your financial goals. Dudum Real Estate Group’s in-house, full service marketing team goes into action when we list a property to ensure all online and offline essentials are handled.
With our finger on the pulse of the market, we utilize an integrated marketing approach which couples traditional advertising and visibility campaigns with extensive social media outreach leading to an immediate impact on the visibility of your home.
Our marketing team consists of a Marketing Director, Graphic Designer, Social Media and Public Relations Strategist, Advertising Coordinator, and IT Consultant.
WE OFFER:
• Dudum.com
• Property syndication
• Multiple Listing Service
• Realtor.com
• Enhanced property listings
• Exclusive property website
• Social media/e-blasts
• RE/SOURCE™ e-magazine
• Traditional media advertising
• Public relations
• Property flyers
• Direct mail and event marketing
• Professional photography
• Broker network caravan
• Open houses
• Relocation connections
• Referral network
• Market data reports
DIABLO MAGAZINE
Covering topics ranging from travel, culture, and personalities to entertainment, recreation, and food, Diablo Magazine is the only monthly publication written specifically for the San Francisco East Bay market. With locally driven editorial, beautiful photography, and resource listings, Diablo Magazine is a unique celebration of the area we call home.
TRADITIONAL ADVERTISING
While most real estate advertising has moved online, we still believe in advertising in traditional media outlets such as newspapers and magazines including Homefolio, Homes & Land Magazine, 110° Magazine, and several others.
DUDUMLIVING.COM
Dudumliving.com is our innovative blog which provides clients and prospects with cutting-edge trends, information, and statistics on the local real estate market and beyond. Clients can sign up to learn about off-market and coming soon listings, open houses, invitation only events, research, market updates, and more.
DIRECT MAIL & EVENT MARKETING
We employ an aggressive direct mail campaign strategy to advertise your home. Resident letters are also sent to advertise your property to neighbors who may know someone looking to relocate to your area.
In addition to Saturday and Sunday open houses, we also hold brokers tours, twilight tours, and occasionally special receptions, showings, and invitation only events.
PROPERTY FLYERS & BROCHURES
Professionally designed and meticulously crafted, our property marketing collateral is designed by our in-house marketing department who have decades of real estate marketing experience.
Our company standard is to always use professional photography and printing. The quality of these photographs, print, and layout enhance a buyer’s perception of value and help create a strong impression for your property.
PRESS & PUBLIC RELATIONS
Dudum Real Estate Group and its agents have been featured in Diablo Magazine, East Bay Times, The San Francisco Chronicle, Realtor Magazine, Walnut Creek Magazine and more throughout the years. We work with our clients to design and implement a tailored, fullservice marketing approach utilizing our relationships with traditional and new media outlets to ensure maximum exposure for every property.
HOW BUYERS BEGIN THEIR HOME SEARCH
FRIEND: 6%
YARD/OPEN SIGN: 7%
HOME BUILDER: 5%
OTHER: 3%
REALTOR®: 28%
ONLINE: 51%
Understanding where buyers come from allows Dudum Real Estate Group professionals to market your home more effectively. While the expertise of a real estate professional remains vital to the home buying process, the internet serves as a tool for all generations of home buyers. That is why it is so important for Dudum Real Estate Group to offer a powerful combination of expert real estate reputation and a dominant web presence.
• 97% of all homebuyers used the internet in their home search
• Across generations, real estate agents remain the most frequently used source of information in the home search, followed by mobile search devices
• Our agents are equipped with the latest in mobile technology and are ready to respond
DUDUM.COM
We maintain a strong online presence through Dudum.com which has powerful searching tools, community reviews, marketing resources, and listing alert capabilities. Our website and blog attract over 20,000 unique visitors annually.
SOCIAL MEDIA
Social media is a powerful way for us to reach savvy buyers and sellers throughout the East Bay. From placing listings on Facebook to posting virtual tours on YouTube, social media is a great way to reach a designated group of loyal followers and instantly expose your property to a multitude of target prospects. By implementing a comprehensive social media campaign using Facebook, Twitter, Pinterest, YouTube and more, our goal is to increase the impact and visibility of your home to garner the widest exposure from the start.
BRINGING YOU THE POWER OF OUR NETWORK
As a member of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best services. Our invitation-only network was responsible for $353 billion in annual home sales volume among the top 500 U.S. real estate firms in 2022.
OUR GLOBAL NETWORK
550 COMPANIES
4,900 OFFICES 70+ COUNTRIES 2022 U.S. HOME SALES VOLUME AMONG THE TOP 500 U.S. REAL ESTATE FIRMS.
LARGE GLOBAL NETWORK
Dudum’s by-invitation-only membership with Leading Real Estate Companies of the World® offers our agents the ability to join with the leading real estate organization that has affiliates in over 70 countries around the world.
Throughout the Leading Real Estate Companies of the World® network, Dudum Real Estate Group has an office in London as well as high-quality agencies from Hong Kong, Paris, and Johannesburg to Buenos Aires, Christchurch, and Nassau, bringing you a truly global perspective.
POWERFUL LEAD GENERATION
Additionally, agents have privileged access to the industry’s strongest broker-to-broker referral network, Leading Real Estate Companies of the World®, generating 30,000-40,000 referrals a year with an impressive 50% conversion rate.
LeadingRE also owns a growing relocation management company, RELO Direct®, Inc., another lead generation source that provides corporate relocation referrals as well as national and global website traffic.
CONSISTENT AWARD WINNERS
$64,118,374 Volume & 72 Units in Outgoing Referrals in 2021
$29,288,700 Volume & 22 Units in Incoming Referrals in 2021
HIGH TECH & HIGH TOUCH
Dudum Real Estate Group agents leverage the latest technology to reach the widest audience of homebuyers. We are committed to keeping pace with how customers are searching for homes and to making your listing highly visible and accessible to buyers.
REALSCOUT
RealScout is an award-winning listing alert platform utilizing computer-vision powered home search and revolutionary buyer data driven listings tools. Our agents can look at real buyers for your listing and contact agents with quality buyers!
MYTHEO
myTheo provides the most accurate and up-to-date property information at the touch of a screen! Access important property information including price, features, photos, and more! Search and share listings in a neighborhood instantly.
LISTHUB SYNDICATION
ListHub provides a platform for real estate brokers to manage their most important asset, your listing, in today’s most important marketplace, the internet. We syndicate your listing worldwide on over 25,000 websites to achieve maximum exposure.
HIGHLY VISIBLE
At a time when most real estate companies were unwilling or unable to reinvest in their brands, Dudum Real Estate Group saw an opportunity to further improve their client experience. We introduced new logos, colors, upscale design, luxury collateral, video, social media, and high touch technology to increase the visibility of our company and the homes we represent. In addition, our agents draw from an expansive library of professionally designed marketing materials as well as have a fully staffed marketing and creative department for any custom materials.
THE DUDUM REAL ESTATE GROUP EXPERIENCE...
CONCIERGE SERVICES
RE | CONCIERGE
Our full-service RE | CONCIERGE program facilitates ROI-driven, designer-curated home improvements with 100% of the cost deferred until the close of escrow.
Our proprietary platform of professional vendors, including contractors and stagers, undergo our vetting process to ensure they are licensed as required by law and carry prudent insurance coverage(s), including traceable workers’ compensation insurance if the vendor has employees who may enter your home.
FORWARD
ZOOM FORWARD
Unlock your equity today. Buy before you sell with conventional financing. No credit application, no interest, no hidden fees, no hassle.
• Buy your dream home with a non-contingent offer without rushing to sell first
• We handle preparing your old house for sale while you enjoy your new home
• Our listings sell for 5.3% more and twice as fast as the broader market
• Avoid the cost and complexity of moving twice and paying two mortgages
• Qualify for conventional financing on your new home THE BEST WAY TO BUY BEFORE YOU SELL.
STAGING
PUTTING YOUR HOME’S BEST FACE FORWARD
According to the National Association of REALTORS®, staged homes sell 80% quicker and for up to 11% more money than non-staged properties. At Dudum Real Estate Group, we believe buyers tend to gravitate toward a home based on curb appeal and its first impression. That’s why we’ll work closely with professional stagers to ensure that your home is best prepared and ready for sale before potential buyers see it. From creating an appealing walkway to the removal of furniture, or even renovating a room, staging will help transform your home, as needed, in order to give you the best advantage for a quick sale at the highest possible price.
PROFESSIONAL PHOTOGRAPHY
More than 90% of today’s home buyers use the Internet to search for properties, making professional photographs more important than ever.
At Dudum Real Estate Group, we know that great photography can draw in a buyer. A talented photographer always shows a property at its very best. Working with distinguished photographers throughout the East Bay, we create a look that showcases your home to ensure it comes across as beautiful online and in print as it is in real life.
PRICING YOUR PROPERTY
IT IS IMPORTANT THAT WE PRICE YOUR HOME PROPERLY FROM THE START, WHILE BUYER INTEREST IS AT ITS HIGHEST.
Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following:
• If the listing price is set outside of the proper parameters, potential buyers may be deterred from considering your home
• Arriving at the optimal price requires evaluation and understanding of current marketing conditions, the marketable features of your home, and recent trends in the real estate market
• The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price
• The higher your home is priced above market value, the smaller the number of available buyers
Your Dudum Real Estate Group agent will advise you of the following factors when assisting you to determine a listing price for your home:
• What have buyers recently paid for similar properties?
• Will this price attract enough attention from buyers to generate showings and acceptable offers?
• Which properties are competing for the attention of your buyers right now?
Which properties have not sold, indicating what prices buyers are unwilling to pay under current market conditions?
BUYER INTEREST OVER TIME
A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore it has the highest chance of selling for the highest possible price when it is new to the market.
EFFECTS OF OVERPRICING
“ You never get a second chance to make a first impression. It’s extremely important not to miss the mark from the get-go. Once the gates open, all systems and marketing should be accurate and ready to go.”
— Julie Del Santo, Broker/Owner
Overpricing your home will attract fewer potential buyers and may cause it to sit on the market for longer than desired. To the buyer, too much time on the market indicates an overpriced property and often is perceived as an opportunity to negotiate a lower price than the market might typically bear.
Pricing your home competitively at the start will create more activity among brokers and buyers, decrease the time it takes to sell, and ultimately yield the highest possible price.
MARKET VALUE STRATEGIES
STATISTICS HAVE SHOWN
Pricing is extremely important in the real estate market. The diagram on the opposite page illustrates the importance of placing your property on the market at a competitive price from the very beginning.
• 95% of buyers will want to see your home if priced at fair market value
50% of buyers will try to view your home if priced at 5% over market value
• 30% of buyers will make an effort to see your home if priced only 10% over market value
• 20% of buyers will be interested in your home if priced at 15% over market value
PRICE MATTERS
You want to price your home to allow for the most exposure possible, in order to get the most buyers in the door, and get your property the highest possible price!
of Buyers
ESCROW TIMELINE
It is essential to understand that selling a home is a step-by-step process that should begin with the selection of an agent who will skillfully guide you through the entire transaction. Below is a sample of the typical buyer/seller transaction, and what to expect.
DOCUMENTATION
It is essential that the seller prepare all paperwork required before a buyer can put together their best offer. This can include the following:
DISCLOSURES
We will provide the Transfer Disclosure Statement to you and be there as you fill it out, should you have any questions. Please note: it is required that you fill out this document yourself, to the best of your knowledge. We will assist in gathering additional information, if necessary.
CONDOMINIUM OR CO-OP DOCUMENTS
If your property is a condominium, loft, or co-op, it will be necessary to provide the CC&Rs, By-Laws, Articles of Incorporation, budget, homeowners’ association meeting minutes for the previous 12 months, and any other information relevant to the homeowners’ association. (This is typically coordinated with the escrow company once the property has gone under contract).
TENANT-OCCUPIED PROPERTIES
If your property is tenant-occupied, all information relevant to the tenancy such as rental agreement(s), notice(s) of change in tenancy, notice(s) of rent increases, and recent correspondence with tenants should be gathered as well.
CLOSING COSTS: WHO PAYS WHAT?
Closing costs are the various fees charged by the lender, title company, real estate agents, and other service providers in order to complete a real estate transaction and are paid through escrow. Which party pays for specific closing costs can be negotiated between the buyer and seller.
Title insurance premiums
• Escrow fee
• Document preparation, if applicable
• Notary fees
Recording charges for all documents in buyers’ names
Tax proration (from date of acquisition)
All new loan charges (except those required by lender for seller to pay)
• Appraisal fee
• Interest on new loan from date of funding to 30 days prior to first payment date
• Assumption/change of record fees
Beneficiary statement fee
Pro-rated HOA dues, if applicable
Inspection fees (roof, pool, property inspection, pest, geological, etc.)
• Home warranty (according to contract)
• City transfer tax (half of city transfer tax, if applicable)
• Fire insurance premium for first year
Real estate commission
Document preparation for deed
• Documentary transfer tax (half of city transfer tax, if applicable)
• Payoff of all loans against property
Interest accrued on loans being paid off, reconveyance fees, and repayment penalties
Home warranty (if specified in contract)
Any judgment or tax liens against seller
Property tax proration
• Prorated HOA dues, if applicable
• HOA fee for providing all updated homeowner’s documents, if applicable
Bonds or assessments
Delinquent taxes
Notary and recording fees
Third party Natural Hazard Disclosure Statement & California Tax Disclosure Report
• Pre-sale inspection fees
• Negotiated credits to buyer, if any
Negotiated repairs, if any
RISK MANAGEMENT & LEGAL SUPPORT
Research shows that 1 out of every 100 transactions in California results in litigation.
At Dudum Real Estate Group we are committed to avoiding such an outcome and to providing the highest level of risk management by working to ensure that all sales are handled appropriately from beginning to end. You can be confident that the sale of your home will take place in full compliance with California real estate law and with a level of integrity consistent with the National Association of Realtors’ strict code of ethics.
To this end we provide regular legal updates and training to our agents to help them stay current on the latest legal developments and the most current versions of the standard paperwork used in the process of buying and selling real estate. Further, our management team supervises our agents’ work and, if problems are noted, works with those agents to ensure that best practices are followed.
A major part of any real estate transaction is the paperwork. At Dudum Real Estate Group we work hard to be sure all files are complete and accurate. From listing to closing, transaction files are regularly audited by our file review team. Our file reviewers work to ensure that each file is in compliance with strict state and brokerage requirements.
We also have the legal support of two well-known and highly-respected local real estate law firms. One of these is the Shannon B. Jones Law Group. Ms. Jones, along with her associates, has a long and successful history of risk management in the Bay Area. Shannon was even selected by the California Association of Realtors as a member of its Strategic Defense Panel. We have also retained the firm Broker Risk Management, whose principals Vickie Naidorf and Bill Jansen have many years of combined Bay Area real estate law experience.
With this expertise on the part of our agents, management, and legal team we do everything we can to make each transaction as problem-free as possible.
COMMUNITY INVOLVEMENT
COMMITTED TO THE COMMUNITIES IN WHICH WE SERVE
Dudum Real Estate Group is grounded deeply in the core values of the communities in which we serve. We are committed to giving back and lending a helping hand wherever possible. Whether property or philanthropy, we strive to improve upon these relationships and give back to the community that has given us so much.
Several of the organizations we support appear here.
THE POWER OF COMMITMENT
Commitment is what transforms a promise into reality. It is the words that speak boldly of your intentions. And the actions which speak louder than words. It is making the time when there is none. Coming through time after time, year after year. Commitment is the stuff character is made of, the power to change in the face of things. It is the daily triumph of integrity over skepticism. Once one commits, providence happens, and things are able to fall into place. Here at Dudum Real Estate Group, we are committed to you!
OPENING DOORS OF OPPORTUNITY
It’s what we do.
We look forward to opening doors for you!
