DUERM MAG Special issue #1 Fashion Turkey
Special issue #1! An eye on the world! January 2011!
TURKEY!
Surface: 780 576 km²! Special issue #1 Fashion Turkey !
ZOOM Population! Density!
74 million people! 5% of whom live in rural areas! 96 people/km² ! (square kilometer)!
Currency!
Turkish new lira!
Language!
Turkish!
Statut! Head of the State! Demography growth! (2009)! Life expectancy! (2009)!
Parliamentary Republic! M. Abdullah GĂźl (since 2007)! 1.5%! (France : 0.5%)! 72.6 years! (France: 81 years)!
Literacy rate! 85.6%! (2009) ! (France : 100%)! Unemployment rate! (2010)! Inflation rate! (2009)!
Religion!
15%! France with DOM-TOM: 9.9%! 6.9%! (France : 0.1%)! Islamic (99%) ! but the state is secular and they have the right to choose their religion! Special issue #1 Fashion Turkey!
Can the industrial giant turn into a creative leader?
Special issue #1 Fashion Turkey!
Brief PART 1 The Situation Of Turkey!
PART 2 The Evolution Of Turkey!
Sophie Billaud! Anais Alegria! Leslie Lecat! Alexandra Arnaud! Shuya Guo! Special issue #1 Fashion Turkey!
PART 1 The Situation Of Turkey !
Special issue #1 Fashion Turkey!
Economic Situation
Import and Export:
1st ! Producer ! of ! Hazelnuts !
Secondary Sectors:!
Car Industry! Textile Industry! Special issue #1 Fashion Turkey!
Export: 2009 : ! 102 billion $! Exported goods : ! Clothing / Textile! Food! Transportation equipment! metal fabrication!
The 5th largest ! export market ! for the European Union!
Main clients!
Total exportations (%) in 2009!
Germany!
9.6%!
France!
6.1%!
Italy!
5.8%!
Iraq!
5%!
Special issue #1 Fashion Turkey!
Economic Situation
Import: 2009 : 140 billion $! Imported goods : ! Machines! chemical products! semi-finished products! Fuel! Transportation equipment! Main suppliers !
Total Imports (%) in 2009!
Russia!
14%!
Germany!
10%!
China!
9%!
United States!
6.1%!
Italy!
5.4%!
France!
5%! Special issue #1 Fashion Turkey!
Purchase Urban population :
69,1%!
Rural population :
30,9% !
Male population :
50,2% !
Female population : 49,8%!
Average Age : 26,7 ! Developing country! Upper middle income ! (World Bank classification)! Urban population : ! 23.5% in 1950 to 69% in 2009! Special issue #1 Fashion Turkey!
Economic Situation
Power: GDP : Gross Domestic Per Capita !
(total value of goods and services created by the economic activity of a country, divided by the number of people)!
GDP/cap. : 6 422$/cap! France has a GDP of 21 175 $/cap! Cost of living index : 77.6. !
(The cost of living index is an index of the cost of life in the country)!
Reference : Paris ! with a base of 100 !
Special issue #1 Fashion Turkey!
Economic Situation
Consumption by category of goods in % of total spending 2008! Foods Products / Soft drinks!
27%!
Housing! Water, Electricity, Gas and other fuels!
19.8%!
Transport!
19.2%!
Furnishings, Household Equipment and Routine Household Maintenance!
8.1%!
Other goods and services!
7.6%!
Clothing and footwear!
6.5%!
Hotels, cafes and restaurants!
6.4%!
Leisure and culture!
4.5%!
Health!
4.1%!
Teaching!
1.3%! Special issue #1 Fashion Turkey!
Textile Textile ! tradition ! Since!
the Ottoman empire !
1930 : Textile ! Industrialization ! 1980 : Exporting vocation! apparel, fabrics, threads and fibers ! Special issue #1 Fashion Turkey!
Economic Situation
Industry The main fiber is COTTON! the 6th world producer !
Many opportunities of subcontracting! Special issue #1 Fashion Turkey!
Textiles Under the Ottomans, clothing corresponds to social criteria, ethnic and religious membership !
Special issue #1 Fashion Turkey!
Textiles and costumes
Traditional clothes
Special issue #1 Fashion Turkey!
A few years ago Fashion ! education ! And Financial ! support!
Emigration!
Hussein Chalayan!
ENGLAND!
Dice Kayek
and
Yazbukey !
FRANCE! Special issue #1 Fashion Turkey!
Designers
Today Leaving! Turkey!
A Condition ! to succeed?!
Hakaan! Yildirim! Had to! Settle! In!
PARIS! To win the!
ANDAM ! Fashion! Award! 2010! Special issue #1 Fashion Turkey!
PART 2 The Evolution Of Turkey !
Special issue #1 Fashion Turkey!
19 86
Istanbul Textile and Apparel Exporters’ Associations !
The TurQuality program: !
to promote the development of Turkish brands (30 fashion brands selected)!
20 05
Special issue #1 Fashion Turkey!
Institutions and Training
20 08
offering ! international quality! courses to its students!
First edition of Collection Premiere Istanbul! a trade show organized during Istanbul Fashion Week!
20 10
Special issue #1 Fashion Turkey!
Today’s clothes The turks are more open minded towards fashion and clothing concepts than others Muslim countries ! But in some villages:!
Traditional ! wedding outfit! Special issue #1 Fashion Turkey!
Actual’s outfit
Street Style
Special issue #1 Fashion Turkey!
Fashion Turkey
Istanbul Fashion Week August 2009: First edition ! Organized by IKTIB! «Argande» project is born! 22 shows in 4 days!
Special issue #1 Fashion Turkey!
Designers
Arzu Kaprol! Special issue #1 Fashion Turkey!
Fashion Turkey
Bahar Korรงan!
Special issue #1 Fashion Turkey!
Zeynep Tosun !
Special issue #1 Fashion Turkey!
Fashion Turkey
Gunseli Turkay! Special issue #1 Fashion Turkey!
Burce Bekrek!
Special issue #1 Fashion Turkey!
Fashion Turkey
Press Vogue, Marie Claire, Elle, Cosmopolitan, ! Harper’s Bazaar!
Special issue #1 Fashion Turkey!
What you have to remember‌
Video :! http://www.youtube.com/watch?v=u1uDKphuBfs!
Special issue #1 Fashion Turkey!
Do you think Istanbul will become a fashion capital?