Our Commitment to Sustainability

The sustainable management of our financial, environmental and social impacts is fundamental to the success and well-being of both our business and our stakeholders. We have a long history of continuous improvement in sustainability impacts, from championing industry leading safety performance and eliminating hazardous substances from our finished products, to driving significant reductions in landfill waste and contributing to our local communities, we’re focused on making a positive contribution and reducing our environmental impact.

Project Earth

Project Earth™ is a new Dulux sustainability initiative that will divert tonnes of single use waste plastic from landfill.

Used 15 Litre Dulux plastic pails and tear strips are recycled from commercial projects, multi dwelling and detached homes and are manufactured into 100% recycled Australian-made plastic roller trays, paint stirrers and buckets that are then sold through our trade channels.

Project Earth™ aims to divert over 5 million used Dulux plastic paint pails from landfill to recycling by 2030.

Product Stewardship Award

Dulux won the ‘Best Stewardship Outcome – Individual Business (large) category’ in 2022 for Project Earth, judged by an expert panel with expertise across product stewardship, circular economy and business sustainability as selected by the Product Stewardship Centre of Excellence.

With this initiative, Dulux had proven thought leadership by closing the loop and encouraging the return of used 15L paint pails which were subsequently recycled into durable new paint pots and roller trays to sell back through our trade channels. Not only has this initiative already contributed to 10,000 empty pails being diverted from landfill and reduced waste costs to business, but has also contributed to new jobs and manufacturing in the Australian market.

We are proud to continue to lead innovative thinking and drive a pathway for sustainable solutions.