MARKETING AND PUBLICITY

 Launch events, Toronto & Waterloo

 Publicity campaign to targeted media and influencers

 TV and radio appearances

 Consumer, trade, and/or wholesaler advertising campaign

RIGHTS World, All Languages

ABOUT THE BOOK

 Social media campaign and online advertising

 Email campaigns to consumers, booksellers, and librarians

 Influencer mailing

Did you know that Serena Ryder played the quietest concert ever from the ocean floor during low tide at Fundy National Park? Or that “I’ll Never Smile Again,” the hit that launched Frank Sinatra’s career, was written by Toronto pianist Ruth Lowe? What about Canadian R&B singer Liberty Silver playing with the Wild Bunch and opening for Bob Marley at Madison Square Garden when she was 12 twelve years old? Did you know that the title of the Tragically Hip 1991 album, Road Apples, is not talking about apples?

In 101 Fascinating Canadian Music Facts, author and historian David McPherson shares these and 97 other tales gathered from his more than 25 years working in the music industry. Music lovers and trivia buffs alike will enjoy perusing this collection of stories — collected from coast to coast — to discover fun facts and hilarious tales from Canada’s music industry.

For more information, contact publicity@dundurn.com

Orders in Canada: UTP Distribution 1-800-565-9523

Orders in the US: Publishers Group West 1-866-400-5351 dundurn.com

@dundurnpress