5 questions with Thatchers

Family business, Thatchers, have been crafting cider for four generations at their home, Myrtle Farm. We caught up with Head Cider Maker, Richard Johnson, to find out about what it takes to create the perfect cider.

Q1

What does a day at Thatchers look like?

Every day is different, and that’s one of the great joys of being a cider maker. From walking through the orchards where we grow our apples; making our cider; to researching and innovating with the creation of new styles.

Q2

What are the aspirations for Thatchers future?

We just love making cider, and seeing our customers enjoy our range - whether that’s a new fruit cider, a traditional apple cider or indeed alcohol-free Zero. So we’ll always be keeping our eye on new trends, on what consumers are asking for, and importantly using our expertise gained over four generations to keep on doing what we do, and that’s creating really good tasting ciders.

Q3

How could Thatchers potentially change the cider industry?

The cider market needs to be an exciting place, cider drinkers are always looking for something new and interesting. Our most recent Thatchers Fusion has been a game changer in pubs and bars. A three in one font that serves three amazing fruit ciders - Cloudy Lemon, Blood Orange and Dark Berry - creates theatre and intrigue as the cider and flavour hit the glass as one when dispensed.

q4

What do you do differently than other cider brands?

It’s, without doubt, the dedication to taste and to quality of each and every cider that is made at Myrtle Farm. No cider leaves the farm until it is perfect - from our flagship Thatchers Gold, our cloudy Haze, to our brand new Blood Orange, it’s important that we create ciders that people enjoy, and want to drink.

q5

What motivates and inspires Thatchers to continue creating and inventing excellent drinks?

The Thatchers family has been making cider here at Myrtle Farm since 1904- that’s four generations, and, in fact, our fifth generation are now working in the business too. And to think that the family has been perfecting its craft here, at the very same Somerset farm, over all that time, is so inspiring.

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