ISSUE FIVE • January 2019
/ Leadership in Uncertain Times
Flattening Influence What can we learn from Donald Trump? What do you do when social media becomes a platform for gloating, hate speech and an environment for the ‘influencer’? The power of social media is an often trumpeted asset of these, our digital times. During his election campaign and beyond, President Trump has been very vocal, often using multiple platforms to accuse, abuse and then to duck and cover from his political opponents and other critics.
Dr Mariann Hardey
To a certain extent, this is the golden age of connectivity and the networked citizen. What, then, can we learn from Trump’s approach to Twitter and the rest of social media? It is hard to register whether Trump feels differently regarding the scrutiny and review of his tweets. Reading his content, one of the things we have learned is Trump is bold, and clearly enjoys being able to hold a visible position on social media.
