DUSK Magazine by Dusk Magazine

dusk ISSUE ONE

dusk

MAIN EDITOR Ryan Woodward

CREATIVE DIRECTOR Aimee Franklin

FASHION EDITOR Sofi Chetrar

JOURNALIST Aimee Franklin Esme Fisher Helen Betty Ann

EDITORIAL DESIGNER Aysha Al Ameen

ART DIRECTOR Sofi Chetrar

Donnie Lewis

Conscious of the emerging fashion scene zeitgeist, dusk magazine inspires a unique perspective on fashion today; promoting the idea that fashion is more than simply the clothes you wear. It strives to promote the fresh young talent to be seen within the competitive and ever-evolving industry to inspire a change within fashion.

1THE GREAT ESCAPE

Escape to Dungeness and experience it in all its peculiarity. A raw, natural beauty that has lived through all the perils and pains that history holds. Yet, still standing, is this diamond amongst the rough coast of England.

13EPHERMAL 23SICK FELICIA

GRACE

We sit down with the designer behind the swimwear brand making waves on Instagram for her experimental designs.

49COLLABORATION

Here at dusk we value collaboration between artists of all walks of life. Here we review just how successful collaboration can be in the fashion industry.

51THE FINEST LINE Boundaries are crossed and lines are overstepped in a hotel suite at the Marriott, Kensington.

65THE BOX

An interesting look at one of London’s most exclusive Soho nightclubs

29MALMÖGIRLS

The story of how three girls from Sweden managed to create one of the most exciting blogs to emerge in fashion this year.

69KALEIDOSCOPIC DREAMS

We’ve been dreaming of Young designer Florence Bridge

THE GREAT Charlotte wears denim Urban Outfitters jacket, Zara pants, &OtheStories top, Miss Selfridge pumps. Annabel wears Zara dress, Zara sandals

ESCAPE

Suburbias exodus to a surreal and foreign landscape, not built up from iron frames that create our everlasting casket of grey with the eternally hopeful pockets of nature. But just that mothers land barely touched in her rawest form, unforgiving with her harshest elements willing to bare it all.

3 4

Charlotte wears denim Urban Outfitters jacket, Zara pants, &OtheStories top, Miss Selfridge pumps. Annabel wears Zara dress, H&M boots.

Annabel wears Zara floral dress., H&M boots.

Dungeness in all its peculiarity it still an area thriving in its own unusual beauty, It is a bijou along the south east coastline and unexpected. Surrounded by a plateau of marsh and expanding beach, the walkway to the mouth of the ocean is a lengthy stretch from the road but well worth it.

7 8

Charlotte wears Zara jacket, Zara corset belt. Annabel wears Zara floral dress., H&M boots.

This page: Charlotte wears Zara jacket, Zara corset belt, Zadig&Volatire trousers, Miss Selfridge pumps. Opposite page: Charlotte wears Vintage coat, Zara shirt, Zadig&Volatire trousers. Annabel wears IRO dress, AllSaints sweater, &OtherStories denim coat, Zara sandals.

9 10

Charlotte wears Vintage coat, Zara shirt, Zadig&Volatire trousers, Miss Selfridge pumps. Annabel wears IRO dress, AllSaints sweater, &OtherStories denim coat, Zara sandals.

The expanse of flat open land protected by its proud inhabitants that wait beady eyed for a taste of excitement add to the ever-growing oddities that seem to encompass Dungeness. The rundown buildings, disused fishing boats and not so distant power station accentuate that feeling of a ghost town, which is a blooming attraction to creatives wishing to draw inspiration from the area.

Words: Aimee Franklin Shot by , Styling by Sofi Chetrar, Creative Direction by Aimee Franklin and Esme Fisher

Ephemeral Grace

Opulence can be found in all objects of attraction, you simply have to be willing to see it. One creature is no more divine than the other, all her splendour is equal. Beauty handed down by the women before us, inspired by the purest form of seduction; natureâ&#x20AC;&#x2122;s grandeur. Plush Pinks and exotic reds igniting the fire of the female form, capturing her ephemeral grace.

H&M Jewl Earings on the left, right House of Freedom Bar Drop Earings

Beauty noun: 1. A combination of qualities, such as shape, colour, or form, that pleases the aesthetic senses, especially the sight.

Roxanna in Zara Printed Kimono, TopShop Marble Earings

Photography Elspeth Vincent Styling, Makeup, Creative Direction & words Aimee Franklin

SICK FELICIA

As a brand, Sick Felicia seeks to bring art closer to daily life and oppose the assumption that art is confined to museums or walls. She does this by collaborating with a new artist on each new collection to inspire print designs for the swimwear.

The brands designer, Paulina promotes sustainable fashion, and aims to create pieces that are more than fabric and patterns that transcend trends and seasons. Paulina believes that art is timeless; It transforms, deforms, evolves, grows but never goes out of style. With this in mind Paulina aims to use Sick Felicia as a brand that designs and offers modern women the possibility of adding a pinch of art to their closet and their life.

Words Helen Betty Ann

What inspired you to collaborate with artists on your brand? I was inspired to collaborate with artists because I was fascinated by their work. I loved the idea of incorporating art into my life - my image, my bodily identity. I never really considered doing prints that were purely mine, it was from the beginning the thrill of taking something beautiful and make it wearable. What do you benefit from collaborating with artists? From collaborating with them - apart from the thrill - I opened my brand to infinite possibilities. It allows me and the brand freedom; it inspires us and forces us to be innovative in our offer and transform ourselves every season.

receive feedback from the artist > I attempt to incorporate both of our visions into the prints > Designs are shaped with artist for the final changes and approval (it’s vital they’re comfortable with the results) > Narrative is built together with a description/ story of the prints > Marketing material is designed by Sick Felicia with artists specification > Photos/prints/everything is shared with the artist to use and share as he/she wants > After a significant number of sale artists get their first cut > Stay in touch and make sure the artist is happy with the outcome

What do the artists benefit from collaborating with you? The artists benefit from our collaborations financially, but more importantly their work is introduced to new audiences and new dimensions. I have found it’s very rewarding for them to see their pieces translate into something they didn’t originally envision. Can you summarize the process from liaising with the artists over the designs to the final swimsuit? > Discovery of the artist > Initial approach > The works the artist want us to work with are selected and make some suggestions too (we discuss his/her overall vision of the garment, not just of the work) > I talk to them about how the pieces make us feel and what angle I would like to take > I start sketching and constantly

What advice would you give to someone looking to start a swim-wear brand? • Be sure of what and why you’re doing what you’re doing • Think ahead > Things (design, printing, shooting) ALWAYS takes more time than you think. Give yourself time to do all this (and give yourself time to screw up - you will (probably)) • Put things on paper > As passionate creatives we tend to just “go with it” but when money, stress and passion pour in it’s good to have clarity on who is doing what • Be kind, clear and reasonable > It is likely your brand will depend on a lot of people other than yourself. I personally still struggle with “being friendly” while demanding commitment and quality. What are some difficulties you have faced when trying to forge successful collaborations? The greatest difficulty for me is finding the balance between the personal and the professional - the field I’m in and the brand I’ve built come from the heart and so a lot of the collaborations are with people that shred my passion/ vision, When this is the case I’ve found people (myself included) forget it is not only about creating something wonderful together, but about building a business as well. Commitment in collaboration driven by passions are tricky. What do you look for in someone you aspire to collaborate with? I look for people that I admire, that bring something to the brand that only they can bring. And I also seek for them to understand the brand and what we’re

trying to achieve. When you create new designs do you take inspiration from anywhere outside of the artists work? I act first on the inspiration that seems from the artist, but the element that first drew me to their work is something I carry through. In our last collection the work of Rosano and his focus on materiality linked to the interest around sustainability and our relation to our planet. In the creative industry its sometimes hard to come up with new designs and many brands and designers appropriate existing designs. What are your thoughts on appropriation and do you take any steps to try and avoid appropriating someone else’s brand? Appropriation is extremely tricky and is something that I think about a lot. There is a thin line between being moved and inspired by something and appropriating. I try to be mindful of any design decisions and give as much credit as I can to those that inspire me; but it is definitely something I’d like to understand and respect more. Why do you think collaboration is important? I think collaboration is important because we are human, we depend and thrive from social relationship, I firmly believe we need each other and we make each other better - and that is something that we should incorporate in the way we work. We weren’t designed to be social beings for nothing!

MALMĂ&#x2013;

girls

Sisters journals pictures from Santorini

Words by Aimee Franklin

SISTERS JOURNALS

Sisters Journals is not to be mistaken for another empty fashion blog - It is exactly its namesake; a journal of their travels from each city brought to us from the perspective of three passionate young Swedish women on the path of life; Rosanna, Julia and Matilda.

Unfortunately, on this occasion, Matilda was not present though I do hope in the near future I get the chance to see her when she visits from Sweden next week (though it’s not long before the girls are off again on another adventure). The destination? Paris - but only for 48 hours before flying back to Sweden where both Julia and Rosanna wish to study in Copenhagen. You should watch out on their Instagram account @sistersjournals for #paris48hours. Talking about Matilda’s arrival got both girls jumpy with enthusiasm as Julia described having butterflies for a month since Matilda booked the flight.

The website is in its final steps, thanks to the web designer Jonas Hallin (founder of Hallin Tech Invest AB): Rosanna referred to him as a good friend who has helped them immensely. The small personal touches they’ve been working so tirelessly to achieve reiterates the connection they love to have with people. The website is going to include a different song for each day, so readers can feel their Monday mood or their Friday feeling. Getting to this point has required the sisters to collaborate, work hard and find their feet in what is their signage. Hearing Rosanna and Julia talk so passionately about the project struck me with awe. I’m ecstatic to finally see the idea come to life. While we all admire their unique aesthetic, I and many others have come to appreciate these beautiful women for their creativity and desire to succeed.

Sweden, Picture from Sisters Journals

SISTER STYLE

While this wasn’t the first time I had met the girls behind Sisters Journals, there was something completely different about sitting across a table from them. As I picked their brains, I saw something personal that they’ve put their life and soul into. Knowing from experience how a project like that can encapsulate your whole life, I wanted to do them and Sisters Journals a justice.

Right page pictures courtesy of Sisters Journals

Photography Ryan Woodward Self Styled by Julia and Rosanna Creative Direction Aimee Franklin

JULIA

Julia fully embodies a modern day Boheme and creative working in London, with her array of colours, vintage shirts and flared trousers. She commented on how many stares she gets in Canary Wharf whilst working with a small close knit creative team among the capitals corporate zone. 33

Julia moved to London just after New Years, both girls were surprised at how long ago that was now. I can still picture the first time I met Julia, she was in a warm winter sweater, I remember being so jealous of how amazing she looked. One thing I was truly curious to ask was how she coped moving away from her family but especially her twin sister Matilda, and how that experience had affected her creatively. Her and Rosanna exchanged a look after that question as Julia laughed about how she cried every day for three months, but how much easier it was when Rosanna was around. She described herself as always being surrounded by family but when sheâ&#x20AC;&#x2122;s with Rosanna she feels like sheâ&#x20AC;&#x2122;s ok, and how she needed to see it was something she could do.

Cocktail Bar Spitalfields

HATTHYLLAN MALMÖ

Along with Sisters Journals, each of the girls has their own individual projects that they still collaborate and look to each other for inspiration on, but it is interesting to see the works they’re most passionate about. Julia spoke about her EP that she hopes to finish once they return to Malmö. The inspiration for the EP started from a really bad breakup. Julia explained how it started off so full of sorrow and heartbreak but as she’s healed so has her music. Made up of four songs, the EP is now turning into a story of her moving to be this powerful woman that has found herself again. Rosanna interjected at this point to say how overwhelmed with joy she was to hear her say that. They plan to shoot and record in the forest five minutes from their home in Malmö. The inspiration for this was growing up in a small city close to both the ocean and forest; Julia felt that was unique to her and a part of her. Everything she is using for the EP is vintage and reused much like her wardrobe; the camera and mic to name a few.

Ace Hotel, Palm Springs

Another project Julia has been working on, outside of Sisters Journals, is collaborating with Swedish shirt brand Sleek Atelier; she has been modeling for them for some time. Down to her eclectic free-spirited style, they believe she eloquently represents the brand in London, as a result of this they are creating a Julia top.

We were talking about Julia’s style journey and she started to describe it to me; “everything was really geeky, I was not cool back then, well I’m not cool now” and both girls opened up into laughter. Julia started trying to find her signature style which for a while seemed to be hats, they still crop up occasionally. “I brought hats I remember that, and I started collecting them.” “Everyone had something cool and I wasn’t cool so I started buying hats to get my own kinda vibe.” This I find particularly relatable that feeling of wanting and needing to find your own, she now owns 25 different colours, shapes and sized hats which she described as her signature.

Photography Sisters Journals

ROSANNA

You wouldn’t know it from these pictures but Rosanna can often be seen in a floral print, she’s London’s very own flower girl. Akin to Julia much of Rosanna’s wardrobe is vintage and unique to her. She was first to venture out on her own, packing up her life and relocating to London, where she moved in with Eric; her partner, all three girls long time friend and collaborator in Julia’s music. If you’ve ever moved away from home, distanced yourself from everything you know and the people that build your support network, you’ll understand the difficulty of not navigating just one of those things but all of them at once, along with the emotions that come with. A huge part of moving to London for herself and for the website was figuring out London, the places she loved to visit and how to be on her own. “It was different for me although I did have Eric, I still had to do the whole job thing and moving on my own”

Rosanna, Julia and Eric all went to the same school, Julia and Eric started a band when they were about fifteen. Asking them who knew Eric first, Julia reminisced about how she played matchmaker; “his mum had this really big 50th party, and he just kept talking about “Rosanna Rosanna Rosanna””, “Julia was my little matchmaker, we were too small and shy to say anything”.

“We have to have at least one dance break each day, one in the morning to get you in the mood” Maybe we should all have a dance a day? It works for the Malmö Girls and feels good for the soul.

Rosanna talked about how she really enjoyed school with all the creative arts, photography, music and design and how nice it was to all work together. They both agreed that taking photos was her and Julia’s thing whilst Matilda was the smart one, who went to do math: “We used to go down to the beach and I’d be like “oh Julia go sit on that stone”, it was really terrible”.

London

Girls trip to Santorini

Since being in London Rosanna has focused on the website with many Skype calls to the designer back home and Matilda. Along with this, she has been developing her photography portfolio before dancing back to Sweden to continue her passion at Copenhagen in the fall. One of the exciting projects she was asked to work on was shooting the European models for Italian womens-wear brand; Brandy Melville. The beautiful pictures can be found on Sisters Journals Instagram and Brandy Melvilleâ&#x20AC;&#x2122;s, for an aspiring photographer without a University degree you could say Rosanna is ahead in the game. 41

MATILDA

Playing back the tape of Julia and Rosanna talk about Matilda makes me wish you could hear it too. There’s something about the way they talk about her; there’s so much love and admiration there. The written word doesn’t do it fairness. “Matilda had these really really long braids so thick, even at 11 she was in a phase where she was wearing really soft colours and a lot of her own stuff”, “she just kinda put herself together”. They refer to her as “the glue that sticks them together”, although Julia admits it has been hard she believes moving apart has made them stronger and shown it’s something they can do.

Photos courtesy of Sister Journals

Vintage bag from “Here After”, London

I was curious about how the three of them met; Julia and Rosanna can’t remember when that was, “We just started hanging out in your house and taking pictures in your back yard.” However they both recall Matilda and Rosanna’s first meeting, she asked if she could call her Rose; Julia- “She never told us until the day of graduation, that she saw this girl coming into the class, who was standing in front of the board. ‘oh, this is Rosanna’ she told me you were wearing the ugliest pants she’d ever seen” Rosanna“oh my god, they were corduroy high waisted flares with a million flowers, like Hawaiian flowers. I remember it so clearly”

I asked them about the future and where they see themselves and Julia replied: “we are better together, in ten years time all three of us will be no more than a block away from each other in Copenhagen despite what we’re doing.” If they are married or have kids they will still have their annual girls trip; be old ladies, drink red wine and eat olives. Rosanna added, “I’m just really looking forward to it.” There is something beautiful about that. The elation they have to grow old together and embrace all the opportunities and obstacles life throws at them. I truly hope every person finds their sisters in life.

Dress from Ganni

Hallesches Haus, Berlin

Vintage blouse, Hats from Hatthyllan, MalmĂś

A word from Sisters Journals: The three of us worked on this idea for a while to start something of our own where we could express our creative minds on a platform for others to enjoy. Through our website and Instagram we will share our artwork such as photography, design and music. You will also find our travel journals with all of our favourite coffee shops, vintage boutiques, restaurants and places we find lovely. We think you can find beauty anywhere, you just have to notice them. With our ability to capture these moments we hope you will find them beautiful too.

We have a lot of creative friends and inspiring people that we love to work with. Through these collaborations, they will add something unique to this platform. We canâ&#x20AC;&#x2122;t wait to introduce them all on this journey. We hope you will enjoy. Love from, Julia, Matilda & Rosanna.

Sisters Journals Barcelona trip

WHAT’S THE IMPORTANCE OF

COLLABORATION?

What to consider when collaborating

Words Hellen Betty Ann

Collaboration is the art of working with the fellow creative to produce a successful imaginative outcome, whether that is a fashion film, art exhibition, photoshoot, outfit or catwalk collection; and there are many benefits to working with other people. Not only do you get a fresh set of eyes critiquing your work, but a new perspective with new ideas and a readily available second option when it comes to decision making. When you collaborate with someone you can bounce ideas off each other, potentially inspiring bigger projects with a wider audience as you pool your skills and resources.

with others you often end up sharing followers as people take an interest in your collaboration, opening doors to new job opportunities and contacts. The importance of building contacts is a something that is drilled into every creative hoping to work in the industry, and collaboration is a key part of that process. Not only do you create enjoyable working relationships within what you do, but when work appears they believe would require your expertise they pass your name along!

When collaborating make sure your opinion is heard and your ideas are valued; this is all down to working with the right people. It is important that you get on with who you’re working with as the balance of making your opinion heard and compromising in favour of someone else idea is a delicate one. It is good to make sure that the roles within the group are defined so all areas of the project connect, this way everyone knows who to ask for the final say. An important asset to the team is a director; someone who makes sure everything is running smoothly and cohesively and drives the project through to the

In the age of social media high numbers of people interested enough to follow your work often equates to a high level of success. When you work

end. Arguably the most important thing to watch out for is that the goal is clear and everyone in the team understands what the project is trying to achieve. This goes beyond simply ‘a photo shoot’ or ‘a magazine’ and requires that the whole team are aware of the ethos and vision. An example of amazing fashion collaborations are when a higher somewhat less accessible brand collaborates with a more affordable high street one. Over the last few years, this has seen an influx and we are all the more happier about it. It is good for consumers and allows both brands to exchange ideas, share customers, and split the cost and profit. The collaboration seen in these images is Rodarte X & Other Stories for their ethereal 2016 fall collection.

Phtoto Harley Weir/PR

Photo: Autumn de Wilde

Phtoto Harley Weir/PR

Iggy is wearing: customized Lee vintage jeans, Sparkle and Fade tights

the finest line

The finest line is a concept based on the premise that everything is much closer than things first appear; love vs hate, femininity vs masculinity, good vs evil. The law of Polarity states that everything in life has its own polar opposite. The finest line is less of a line and more of a blur. Theres no such thing as good and evil, they are just two ends of the same spectrum, without one the other would become null.

53 54

Iggy is wearing &OtherStories brallete, Sparkle and Fade tights, Asos pants, vintage belt.

Previous spread: Iggy wears Out from Under knickers, Molly Goddard dress. . This spread: Iggy wears &OtherStories top, &Otherstories knickers. Aimee wears: stylistâ&#x20AC;&#x2122;s own trousers, &Otherstories bralette.

57 58

Iggy wears vintage blouse, &OtherStories knickers, stylistâ&#x20AC;&#x2122;s own stockings Aimee wears Out from Under knockers, &Otherstories bralette, vintage skirt.

On the fifth floor of the Marriott Hotel in Kensington, a young girl lies on a bed with her lover, both restless with lust. As boundaries are pushed and lines are pushed, the finest line blurs just that little bit more.

Aimee wears Out from Under knockers, &Otherstories bralette, vintage skirt.

Words: Aimee Franklin Shot by Elspeth Vincent, Styling by Sofi Chetrar, Creative Direction by Aimee Franklin

THE BOX SOHO

The Box, Soho, is arguably the place to meet other creatives and get inspired by London’s most fashionably outrageous. Probably the most notorious club in the city, The Box attracts only the good looking and trendy, a favourite of the likes of Kate Moss,, Mark Ronson and Prince Harry, the club has many similarities to the 70’s Studio 54, where Elton John, Mick Jagger and Andy Warhol were known to enjoy the evening. The exclusive guest list and the mysterious VIP room where only the most open minded are permitted gives revelers that are allowed through the doors a feeling of belonging to a select group of cool young people who are privileged enough to mingle amongst the open minded elite. Once called Britain’s seediest VIP club, The Box’s anonymous looking wooden door is only distinguishable by the expensive, fashionable crowd of people gathered on the pavement outside. Controversy surrounds the club, being said to put on the most sexually explicit shows in town with one reporter labeling it as a ‘demeaning experience’ after witnessing a performer decorate their own genitals with pink lipstick and a drag Donald Trump throwing fake faces at the spectators.

The Box Venue

Attendance at the club seems to be a rite of passage for the most daring, aspiring young creatives. The creative genius of The Box as viewed as a project is its lack of rules, and therefore its ability to attract and inspire others to ‘think outside of the box’ both literally and metaphorically. The shows it puts on provide amusing social commentary on current political affairs that go further than anyone else in breaking taboos and social norms. In doing this it attracts people who want to break the rules themselves, to be novel and original with their own ideas. It is impossible to think that the spectacles seen at the club do not have some effect on regular attendees, especially many notorious fashionistas; The designs of Charles Jeffrey. For example, a notable contemporary designer might be scene at the club, on stage and in the crowd. The position it will hold in history will never be certain until some years later or the demise of the club but there are certain undeniable parallels that can be drawn between The Box and the infamous Studio 54, with both the clientele it attracts, the shocking displays, acts and exhibitions they put on.

The Box has captured the imagination of the public, as something only whispered about, very few know the exact location of the club or what goes on inside, the only photos taken are of inebriated party goers, staggering out of the inconspicuous litter strewn side street that houses the club. People don’t know what to expect when they go into The Box; this makes it more mysterious than the famous box imagined by Schrödinger, a thought experiment known as ‘Schrödinger’s Cat’, which says that under certain conditions you cannot know if the cat is dead or alive in that moment, like the cat, the events in The Box could be a fantasy born of the creative minds or the clubbers that go there; When you go to The Box you don’t know what to expect. It is The Box’s lack of rules which I believe leads creative people to come up with interesting and novel ideas, a modern parallel with Studio 54; There is an excitement around creative things that don’t have rules. Reading the articles about The Box where people have relayed disgust at what goes on inside the club, creates this sense of excitement.

Aside from its guests and flamboyant shows, creativity is allowed to blossom even more so due to the prohibition of mobile phones and cameras inside the club, leaving it to your imagination to capture the night. Whilst there seems to be no direct link between specific acts and creative ideas as such, the lack of rules, political commentary and desire to shock, have arguably led to the laying bare of the imagination to do new and inspiring things.

Words Helen Betty Ann

Inside the discothèque

kaleidoscopic DREAMS

FLORENCE BRIDGE is a London based fashion brand established by Florence herself. She studied fashion design at Nottingham Trent University and the Fashion Institute of Technology in New York graduating in 2012 with a first class degree. Before setting up her own label she worked for a number of luxury womenswear designers gaining experience in pattern cutting, embellishment, and production. Florence focuses on creating classic contemporary pieces with an emphasis on digitally printed silks, patchwork leather and shearling textures. All aspects of production including fabric printing, manufacturing, and the hand finishing of garments are sourced within the UK. Florence made her debut LFW appearance with her AW16 collection as part of the LFW designer Showrooms.

What made you want to start a line?

What is your favorite thing about

I’ve been very much inspired by my art

fashion industry?

degree course. I spent time at working

I would have to say meeting new people

on my projects, developing ideas and

and getting great connections. You never

putting pieces together to create final

know whom you’ll meet at a launch party or

outcomes. All the process I made back

even fabric shop. I love socializing, sharing

then made me realize I am capable of

ideas with other creatives.

doing it on my own in greater amounts. What is your least favorite thing? Do you have a favorite piece?

As I already mentioned that I am a very

My favorite piece would be the patched

big animal supporter and I am very against

leather jacket. It is my favorite because it is

real leather in fashion. Vegan fashion

made out of faux leather and I am a big animal

is something I will be (other should too)

right supporter. It is special to me because

looking at closer in future.

it is inspired by my mom’s old vintage jacket and always brings memories when I look at it.

What would your dream collaboration be?

Who is your biggest supporter?

My dream collaboration would be Stella

My biggest supporter is my grandmother as

McCartney x Florence Bridge.

she is the one who taught me sewing and patching when I was a child. She inspired me on creating art and different patterns that I still do now and use as patterns for my pieces.

Who inspires you/ who do you look up to?

My biggest inspiration is my mom and her closet. Every piece she owns is exceptional and Iâ&#x20AC;&#x2122;ve always looked up to that. I am fascinated by such differ of tasteful clothing and the person behind it all. She was and still is a great support to me.

What advice would you give to someone looking to start a brand?

Do not rush. Making yourself known and seen takes time and a lot of effort of course, but rushing is the least you want.

Words: Sofi Chetrar Shot by Akhil Kanukuntla, Styling by Sofi Chetrar, Creative Direction by Sofi Chetrar

SPECIAL THANKS TO ELSPETH VINCENT JULIA, MATILDA AND ROSANNA ANNABEL NORTH-LEWIS CHARLOTTE BARCHAM IGGY KEMP TALLULAH TUNNICLIFFE ROXANNA PETRE EVIE JOHNSON