17 minute read
I WANT AN UPDATE ON THE SALE OF MY HOME. HOW OFTEN
Print Advertising Open houses, new listings & price changes
Naples Daily News – With a print and electronic reach of over 200,000 people per week, the Naples Daily News is a powerful tool distributed to the Naples and Southwest Florida areas.
Advertisement
Port Royal 801 Galleon Drive | $11,250,000 Frank Sajtar | 239.776.8382
Representative Listings
Port Royal 1777 Galleon Drive | $22,900,000 Frank Sajtar | 239.776.8382
Port Royal 3500 Rum Row | $15,750,000 Frank Sajtar | 239.776.8382
Port Royal 3243 Gin Lane | $7,995,000 Richard Prebish | 239.357.6628
OPEN HOUSES TODAY 1-4 P.M.
Port Royal 1000 Admiralty Parade East | $19,900,000 Richard Prebish | 239.357.6628
Park Shore 4120 Willowhead Way | $3,900,000 John & Anthony Turco | 239.210.8888
Port Royal 3292 Green Dolphin Lane | $12,900,000 Richard Prebish | 239.357.6628
Port Royal 801 Spyglass Lane | $7,925,000 Frank Sajtar | 239.776.8382
Pinecrest | Pelican Bay 804 Tallow Tree Court | $5,250,000 Robyn Pfister Griffin | 239.777.7866
Park Shore 4736 Crayton Court | $2,499,000 Techrin "Tishreen" Hijazi | 239.250.8688
Park Shore Tower 4251 Gulf Shore Blvd. North #6B | $2,100,000 John & Anthony Turco | 239.210.8888
Le Parc | Park Shore 4951 Gulf Shore Blvd. North #801 | $1,830,000 Dustin Beard | 239.289.2650
Vistas At Park Shore 4651 Gulf Shore Blvd. North #PH2 | $1,425,000 Dustin Beard | 239.289.2650
Port Royal 655 Galleon Drive Philip Norris Collins | 239.404.6800 $5,390,000 Old Naples 510 10th Avenue South Robyn Pfister Griffin | 239.777.7866 $2,250,000 Naples Reserve 14238 Charthouse Circle Terrilyn VanGorder | 239.462.1653 $1,600,000
Naples Reserve 14199 Charthouse Court Terrilyn VanGorder | 239.462.1653 $1,475,000 St. Raphael | Pelican Bay 7117 Pelican Bay Blvd. #403 Jean Tarkenton | 239.595.0544 $2,195,000
St. Raphael | Pelican Bay 7117 Pelican Bay Blvd. #807 Jean Tarkenton | 239.595.0544 $1,695,000
Las Brisas | Pelican Bay 28 Las Brisas Way South Marcia Hawken | 239.269.0434 $1,250,000 Regatta | Vanderbilt Beach 450 Launch Circle #203 Rowan Migeot | 239.821.4293 $699,000
EXPERIENCE THE TEAM that delivers results for you
FEATURED
LISTINGS EXPERIENCE THE DIFFERENCE in Naples Market Knowledge OVER $250 MILLION SOLD IN NAPLES’ MOST LUXURIOUS MARKETS SINCE 2001 JUST LISTED UNDER CONTRACT OVER $250 MILLION SOLD IN NAPLES’ MOST LUXURIOUS MARKETS SINCE 2001 JUST LISTED UNDER CONTRACT
TOP QUESTION SELLERS ASK:
M 239-289-2650 GREY OAKS | 1655 CHINABERRY COURT $2,350,000 SOLD SOLD 1. HOW WELL DO YOU KNOW THIS MARKET PLACE AND LOCAL AREA? When it comes to selling real estate, knowledge is power. It is important to choose an agent with a strong understanding of the area and its distinction, as well as knowledge of current market trends and conditions. With 20 years selling in Naples’ most luxurious communities with a primary focus on Park Shore, the Moorings and Coquina Sands, I have the expertise and proven track record that I will successfully sell your home. Come EXPERIENCE the DIFFERENCE in Naples Real Estate. Contact me directly at 239-289-2650 for your FREE property valuation. DUSTIN J. BEARD, ABR®, CRS, GRI Broker Associate 239.289.2650 | Dustin@DustinBeard.com | DustinBeard.com 800 Seagate Drive | Suite 101 | Naples, FL 34103 PARK SHORE | BRITTANY #2005 $2,695,000 MOORINGS | 680 REGATTA ROAD $2,290,000 DUSTIN J. BEARD, ABR®, CRS, GRI Broker Associate 239.289.2650 | Dustin@DustinBeard.com | DustinBeard.com 800 Seagate Drive | Suite 101 | Naples, FL 34103 PARK SHORE | BRITTANY #2005 $2,695,000 MOORINGS | 680 REGATTA ROAD $2,290,000
PARK SHORE | MONACO BEACH CLUB #407 $799,000 PARK SHORE | BRITTANY #2006 $2,895,000 PARK SHORE | 571 NEAPOLITAN LANE $1,600,000
SOLD SOLD
Port Royal 655 Galleon Drive | $5,390,000 Philip Norris Collins | 239.404.6800
Aqualane Shores 1725 Gulf Shore Blvd. South | $5,990,000 Todd Gridley | 239.825.9773
Aqualane Shores 1840 8th Street South | $4,950,000 Christopher Braun | 239.572.2200
Pelican Point West | Park Shore 250 Park Shore Drive #601 | $1,250,000 Dustin Beard | 239.289.2650 Isle Verde | Pelican Bay 7021 Verde Way | $2,685,000 Jerry Wachowicz | 239.777.0741
St. Raphael | Pelican Bay 7117 Pelican Bay Blvd. #403 | $2,195,000 Jean Tarkenton | 239.595.0544
Chateaumere Royale | Pelican Bay 6000 Pelican Bay Blvd. #PH3 | $1,685,000 Marcia Hawken | 239.269.0434
PARK SHORE | BAY SHORE PLACE #201 $725,000
MOORINGS | 545 PUTTER POINT PLACE $2,550,000
MOORINGS | INDIES WEST #C-1 $1,550,000
Old Naples 729 10th Avenue South | $4,995,000 Christopher Braun | 239.572.2200 Old Naples 225 North Lake Drive | $3,495,000 Robyn Pfister Griffin | 239.777.7866
Old Naples 500 3rd Avenue North | $2,950,000 John Paul Prebish | 239.449.0254
Las Brisas | Pelican Bay 28 Las Brisas Way South | $1,250,000 Marcia Hawken | 239.269.0434
Moraya Bay | Vanderbilt Beach 11125 Gulf Shore Drive #808 | $4,900,000 John Paul Prebish | 239.449.0254
Isla Mar | Old Naples 1012 5th Street South #402 | $1,750,000 John & Anthony Turco | 239.210.8888
Pine Ridge 60 Eugenia Drive | $4,199,000 Mike Pagliccia | 239.250.3556
Beachmoor | Vanderbilt Beach 9051 Gulf Shore Drive #901 | $1,350,000 Michael Jordan | 239.777.3745
Grande Excelsior | The Dunes 285 Grande Way #806 | $1,389,000 Jill Nesbitt | 269.274.2650
Naples Florida Weekly – Thousands of locations per week receive copies of Naples Florida Weekly. These include condominium mailrooms, banks, hotels, restaurants, real estate offices and malls.
Moorings 428 Rudder Road | $2,795,000 John Paul Prebish | 239.449.0254
Coquina Sands 1285 Gulf Shore Blvd. North #8C | $2,895,000 Karl Faerber | 239.248.1961
Grey Oaks 2422 Indian Pipe Way | $6,350,000 Dante DiSabato | 239.537.5351
Pine Ridge 209 Ridge Drive | $7,880,000 Karl Faerber | 239.248.1961
Pine Ridge 135 North Street | $3,775,000 Chris Resop | 239.231.6164
Livingston Woods 7055 Sandalwood Lane | $2,295,000 Michael Jordan | 239.777.3745
The Wall Street Journal is the largest newspaper in the United States by circulation. According to News Corp, the
Royal Harbor 1807 Snook Drive | $2,885,000 Dante DiSabato | 239.537.5351 Royal Harbor 1520 Sandpiper Street | $2,299,000 Sheree Goldenbaum | 239.248.8466 Windstar 1450 Gulfstar Drive South | $4,950,000 Christopher Braun | 239.572.2200 Quail West 13621 Pondview Circle | $4,995,000 John & Anthony Turco | 239.210.8888
Naples Club Estates 4529 Club Estates Drive | $1,550,000 Terrilyn VanGorder | 239.462.1653 Logan Woods 4930 Mahogany Ridge Drive | $1,225,000 Techrin "Tishreen" Hijazi | 239.250.8688
Isles Of Capri 2 Dolphin Circle | $3,299,000 Carl Lohmann | 239.537.4894
850 5th Avenue South 720 5th Avenue South 792 Broad Avenue South 1400 3rd Street South 800 Seagate Drive 9060 Gulf Shore Drive | 239.331.4008 | 239.231.3380 | 239.307.4612 | 239.449.0254 | 239.529.5451 | 239.594.2226 Rental Division #1 Family Owned Company in the Northeast and Florida
Recognized as the #1 Luxury Brokerage by Leading Real Estate Companies of the World
O cial Real Estate Company of the Boston Red Sox
130 Offices Over 4,100 Sales Associates Over $11 Billion Residential Sales 9 States - CT, FL, MA, ME, NH, NJ, NY, RI, VT
Journal had a circulation of about 2.617 million copies (including nearly 1,818,000 digital subscriptions) as of
24 25 Our Sunday newspaper insert advertises your property in the Naples Daily News real estate section for additional exposure to buyers. August 2019, compared with USA Today’s 1.7 million. WSJ’s Mansion – published Fridays; focuses on high-end real estate.
Luxury Home Magazines
Additional exposure for your property
RAVEIS COLLECTION
Homes of Affluence raveiscollection.com INTERNATIONAL EDITION
MINIMALIST Elegance Contemporary meets transitional
CONNECTICUT | FLORIDA | MAINE | MASSACHUSETTS | NEW HAMPSHIRE | NEW JERSEY | NEW YORK | RHODE ISLAND | VERMONT | NATIONAL & INTERNATIONAL
Raveis Collection™ is Southwest Florida’s vibrant and thriving magazine that features exclusive million-dollar-plus properties located in Naples’ most prestigious neighborhoods as well as properties across the Northeast. Distributed via direct mail to strategic locations and specific clientele, this unique publication features stories geared to the highend lifestyle with beautiful imagery and detailed descriptions.
Produced four times a year, this industry-leading publication has an estimated annual readership of approximately 500,000; as well as a Chinese language edition distributed in mainland China and Hong Kong. Our magazine provides personality and flair with engaging, lively articles that draw on the Christie’s brand’s rich heritage and expertise. The editorial content covers the world of ultra-luxury alongside a showcase of the world’s most exclusive real estate.
Our luxury publishing division has created luxury magazines to showcase lifestyles on behalf of our Luxury Properties division to compliment sales of our featured properties.
4
Communication
Communication #1 Complaint about Real Estate Agents
We custom fit our communication plan based on your needs and expectations. We want to get to know what your preferred method of communication is and we will adhere to it. Are you someone who wants to hear from us after every showing, do you prefer phone calls, emails or only text messaging?
At a MINIMUM you will hear from us weekly, and you have my guarantee that I will personally return your call in less than an hour. I will also send you a monthly Marketing Service Report, detailing all the work we have been doing behind the scenes to market your property in the last 30 days. This report also includes showing feedback, market activity and suggestions based on current market conditions and feedback from buyers and Realtors who have seen your home and competing homes in the area.
28 Home Internet V iews by W eek Featured Property MLS#: 219007237 Listing Price: $2,495,000 Address: 1655 Chinaberry Ct, Naples, FL W eekly T otals W eek Ending 8/30/2019 9/6/2019 9/13/2019 9/20/2019 9/27/2019 10/4/2019 Raveis Listing V iews 1 25 15 1 1 14 0 Search Impressions 3 3 6 7 3 1 Zillow/Y ahoo Listing V iews 65 55 55 17 36 0 Search Impressions 1,062 812 1,260 853 936 0 T rulia Listing V iews 6 7 2 5 2 0 Search Impressions 1 17 349 135 1 3 0 Listing V iews 16 23 17 15 23 0 Search Impressions 393 714 632 877 874 0 Listing V iews 0 0 0 0 0 0 Search Impressions 1 2 2 1 1 0 Monthly T otals Month Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sep 2019 Raveis Listing V iews 20 33 13 15 25 65 Search Impressions 1 1 22 9 3 20 20 T otals 31 55 22 18 45 85 Zillow/Y ahoo Listing V iews 293 340 269 191 244 146 Search Impressions 3,652 2,758 2,194 2,1 19 5,102 3,734 T otals 3,945 3,098 2,463 2,310 5,346 3,880 T rulia Listing V iews 29 33 27 16 24 15 Search Impressions 2,565 2,279 1,513 467 423 419 T otals 2,594 2,312 1,540 483 447 434 Listing Report for 1655 Chinaberry Ct (MLS: 219007237) 8/30/2019 9/6/2019 9/13/2019 9/20/2019 9/27/2019 10/4/2019 0 1000 2000 3000 V I S I T S B Y C U R R E N C Y T R A F F I C S O U R C E
R E P O R T S U M M A R Y MLS : 219007237 OFFICES : Naples - Seagate
PROPERTIES 1
P R O P E R T Y A C T I V I T Y
COUNTRIES 5
VISITS: 44
G L O B A L R E A C H B Y C O U N T R Y
LUXENETWORK: 0 ADDRESS : 1655 Chinaberry Ct Naples, FL 34105 AGENTS : Dustin Beard TIME PERIOD : September 1st 2019 to September 30th 2019 REGIONS/STATES 18 CITIES 32 LANGUAGES 1 CURRENCIES 1 TOTAL VISITS 44 G L O B A L R E A C H B Y R E G I O N
COUNTRY Americas Europe VISITS 88.6% 11.4%
COUNTRY VISITS United States 84.1% United Kingdom 6.8% Canada 4.5% Norway 2.3% G L O B A L R E A C H B Y S T A T E STATE VISITS Michigan 21.6% Florida 16.2% Illinois 13.5% New York 13.5% G L O B A L R E A C H B Y U . S . C I T Y CITY VISITS Chicago 10.8% New York 8.1% Southgate 8.1% Fort Myers 5.4% G L O B A L R E A C H B Y N O N - U S R E G I O N REGION VISITS England 42.9% Newfoundland and Labrador 28.6% Oslo 14.3% Valais 14.3% G L O B A L R E A C H B Y N O N - U . S . C I T Y Page: 1 of 5
TOP CURRENCIES VISITS United States Dollars 100.0% CITY St. John's Cambridge London Newcastle upon Tyne
V I S I T S B Y L A N G U A G E VISITS 28.6% 14.3% 14.3%
5
Pricing & Negotiation
Maximizing Your Homes Value
Getting top dollar for your property
What makes your home stand out from your competition? Getting the highest price for your home in today’s competitive market requires innovation and creative marketing. Videography and enhanced photography accentuate your home’s unique features such as location, upgrades, lot size or private beach access. Crafting this story throughout your marketing campaign, and consistently in live buyer engagements, we paint a picture of what it’s like to live in your home and create an emotional connection buyers can relate to.
We rise above the competition by going beyond the ordinary and deliver an extraordinary marketing campaign that sells your home.
• Bring your home and community to life through lifestyle videography, helping buyers see and feel what it’s like to live in your home • Capture the view and the very best your home has to offer with professional magazine quality photography • Having a team to accompany all showings to showcase the best features of your home and the lavish amenities of your building or community that add to the overall lifestyle you are selling • Professional floor plans provide a clean and highly accurate layout of your home, creating a canvas buyers can use to envision how their dreams would be designed in your living spaces • We have a team of interior designers that can provide staging ideas to enhance your home and effect a quicker sale • Microstage your home using your current furniture with some additions to ensure buyers see your home in its best light
Maximizing Your Homes Value
Negotiation - a critical skill
Specific training in professional negotiation techniques are critical and translate to a powerful tool to maximize your net proceeds from the sale. A team who has years of experience negotiating in Naples’ most luxurious communities, has been extensively trained and is knowledgeable about the negotiating process, current market data and the sales contract is the difference between a successful closing and a lost opportunity with a qualified buyer. Not to mention, you could be leaving money on the table.
Impressive accolades give the Dustin Beard Team an advantage over other Realtors:
Graduate Realtor Institute (GRI) - Held by only 18% of all Realtors Florida Association of Realtors State Conference Council of Residential Specialist (CRS) - Highest designation awarded to Realtors; only 4% of Realtors hold this designation Accredited Buyer Representative (ABR) - Held by only 2% of all Realtors Legal Review Board Committee Member for NABOR (Naples Area Board of Realtors) Florida Real Estate Broker’s License (Broker Associate) Certified Real Estate Negotiator (CREN)
Properly Pricing Your Home
The first time
Research shows pricing your home correctly the first time results in a higher sale price. Why not price your house higher since you can always reduce it? Many people believe this and many agents quote a high number just to win the listing.
However, buyers today are highly educated and understand the value of your home. In the mind of buyers, every day the home sits on the market it becomes less valuable.
The first few days of a new listing brings the most opportunity for attracting the highest offer. Properly price the home and you may not need to negotiate much, if any, on the offering price.
Having an internal data analysis team is a pivotal difference and William Raveis is one of the best in the world to offer this secret weapon. Knowing this in-depth insider knowledge ensures your home is properly priced the first time, decreasing time on the market and helping you get the highest price for your home.
What Our Clients Are Saying We appreciate the relationships we have built over the years.
“Having our home on the market for over a year with another Realtor, we called Dustin to list and sell our home. Not only did he have a much more aggressive marketing plan, his communication and commitment to do what he says he will do was a breath of fresh air. Our home sold in two months. Thank you, Dustin. “
- Michael & Lisa Wenzler, Dayton, OH
“We wanted to thank you for orchestrating an amazing marketing plan that attracted many potential buyers to our property. You far exceeded our expectations selling our home in just 14 days! Your knowledge of beachfront condominiums, out of the box marketing and superb communication skills sold our property quickly and you kept us up-to-date every step of the way. Questions were answered promptly and your thorough process made the sale go very smoothly. We cannot thank you enough!“ - John & Dina Kolodzie, Naples, FL
“Thank you, Dustin, we interviewed two other Realtors to sell our home but found that Dustin had the most complete marketing plan of the three. His commitment to continually communicate with us was another important reason why we chose Dustin. The home was on the market for just under two months before it sold. We were able to get the price and terms we wanted and close before the end of the year. Thank you, Dustin, for your professionalism and willingness to go the extra mile.” - Lucy Fields, Naples, FL
“I would like to take the opportunity to thank you for your hard work, time and assistance in selling our house. Taking the time to explain your market knowledge and helping us understand our goals and how to get there made all the difference in the world. Your articulate and detailed work was well executed and helped sell our home quickly and for one of the highest prices in the neighborhood. We are also extremely appreciative of you working around our schedules and open houses, giving us prompt and informative buyer feedback.”
- Tim & Liz Curtin, Boston, MA
“I would highly recommend Dustin to anyone in the area looking for an agent with expertise in the luxury market. He took time to clarify all the details of his business plan, giving us advice on improvements to assist us in getting top dollar for our property and everything he suggested worked! It was refreshing to work with someone who knew the inside details to selling a home and who handled all items on our behalf.”
- Scott Fitzmorris, Cary, NC
“There were three Realtors living in our building, but we chose Dustin to represent us after receiving a unique mailing from him. We have found him to be personable, professional, and aggressive in selling our property. His verbal and written communication skills are superior. We enthusiastically recommend Dustin!“ - Patty & Philip Anzalone, Hilton Head, SC
